Keyword research

What are people searching for when they should be finding you? It’s not easy to find the right search terms to rank for. Some keywords might drive traffic to your site when you rank for them, but will they help you sell? You’ll find the answer to these and other questions in our posts about keyword research below.

Keyword research is one of the pillars of content SEO, in addition to site structure and SEO copywriting.

Beginners level

What is keyword research? »

Keyword research is the first step in optimizing your website for certain keywords. Learn the basics of keyword research!

Expert level

Keyword research for SEO: the ultimate guide »

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide, we'll teach you how to do that.

Must read articles about Keyword research

Recent Keyword research articles

How are your pages performing? Are your SEO efforts are paying off? Keyword tracking in Yoast SEO can help you find out — read about it here!

When writing copy for your site you shouldn't just do keyword research. You should also consider search intent. But what exactly is it?

Focusing on long-tail keywords can really help your rankings. We'll show you how to find long-tail keywords and use them for your SEO!

Browse through our Keyword research content posts. »