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Or just read some posts about Keyword research

What is keyword research? »

Keyword research is the first step in optimizing your website for certain keywords. There are a variety of factors you have to take into account when doing keyword research and setting up your keyword strategy. This article takes you through the SEO basics of keyword research.

Keyword research for SEO: the ultimate guide »

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide, we'll teach you how to do that.


Must read articles about Keyword research

  • Why focus on long-tail keywords? »

    Focusing on long-tail keywords when writing content can help your rankings. Read this post to learn how to define and use them!

  • How to choose the right focus keyword »

    Choosing the right focus keyword for your post or page is hard. We offer you some methods to determine the perfect focus keyword.

  • 7 keyword research mistakes you should avoid »

    Keyword research can be quite daunting. Which keyword research mistakes should you avoid at all times? Here are the 7 most common ones!

  • What is search intent? »

    If you're writing copy for your website you should not only carry out keyword research, you should also consider search intent. Find out what it means and how you use it to your advantage here!


Recent Keyword research articles

7 keyword research mistakes you should avoid

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes …

Read: "7 keyword research mistakes you should avoid"
avoid these keyword research mistakes

SEO tutorial for beginners: How to start with SEO?

You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 …

Read: "SEO tutorial for beginners: How to start with SEO?"
Beginners guide: Yoast SEO

Why and how to use the search results to create intent-based content

12 March 2020 | 4 Comments | Melina Reintjens

Search intent is becoming more and more important. Google is getting better and better at guessing exactly what searchers are looking for when they type in their – sometimes cryptic – search terms. That’s why you need to focus on it as well! What is search intent, again? How do search engines approach user intent? …

Read: "Why and how to use the search results to create intent-based content"
What are ranking signals?


Semantically link entities to your content with Yoast SEO

25 February 2020 | Edwin Toonen

Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity …

Read: "Semantically link entities to your content with Yoast SEO"
Blog structure.


Beyond exact keyword matching: optimize your text naturally

10 February 2020 | 5 Comments | Marieke van de Rakt

Our green bullets are addictive. We get that. While these green bullets help people to optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track of their texts. We do want to nudge them and help them get that text as SEO-friendly as possible. In this blog …

Read: "Beyond exact keyword matching: optimize your text naturally"
word forms, related keyphrase and synonyms in Yoast SEO premium analysis



5 SEO copywriting mistakes you should avoid

20 November 2019 | 11 Comments | Melina Reintjens

Copywriting is a crucial element of every SEO strategy. High-quality content is what helps you rank and sets your site apart from all the other sites out there. So, you’ll want to do SEO copywriting the right way. Preferably without making any fatal mistakes. Want to know what not to do when you’re writing SEO …

Read: "5 SEO copywriting mistakes you should avoid"
don't make these seo copywriting mistakes

Keyword research

Keyword research is an art and a science at the same time. What are people searching for when they should be finding you? Some keywords might drive traffic to your site when you rank for them, but will they help you sell? These and other questions are answered in our posts about keyword research, which you can find below.

We write about what is keyword research, how to perform keyword research and how to pick the right focus keyword. To make your pages rank you need cornerstone content for your main keywords. In our posts we explain how to create cornerstone content. Moreover you’ll learn how to make that content rank with help of long tail keywords!

If you want to learn more, you should buy our course on Keyword research or the SEO copywriting training, which combines keyword research with content writing tips and tips on how to optimize your site structure.