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Or just read some posts about keyword research

What is keyword research? »

Keyword research is the first step in optimizing your website for certain keywords. There are a variety of factors you have to take into account when doing keyword research and setting up your keyword strategy. This article takes you through the SEO basics of keyword research.

Keyword research for SEO: the ultimate guide »

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide, we'll teach you how to do that.


Must read articles about Keyword research

  • Why focus on long tail keywords? »

    Focusing on long tail keywords when writing content can help your rankings. Read this post to learn how to define and use them!

  • How to choose the perfect focus keyword »

    Choosing the right focus keyword for your post or page is hard. We offer you some methods to determine the perfect focus keyword.

  • 7 keyword research mistakes you should avoid »

    In this post, Marieke discusses the 7 most common keyword research mistakes you need to avoid to have a successful keyword research strategy.

  • What is search intent? »

    If you're writing copy for your website you should not only carry out keyword research, you should also consider search intent. Find out what it means and how you use it to your advantage here!


Recent Keyword research articles


What is keyword stemming?

Google can read and analyze texts very well. Google understands that ‘walk’, ‘walking’, ‘walked’, ‘walks’ all boils down to the same thing. Also, Google knows that ‘baby’ is basically the same thing as babies. Optimizing your text for an exact match keyword isn’t a very smart thing to do. That’s why we introduced word form …

Read: "What is keyword stemming?"
ecommerce on pinterest

Why focus on long tail keywords?

Focusing on long tail keywords is a great SEO tactic. Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow …

Read: "Why focus on long tail keywords?"
Blog SEO: long tail

What is the difference between a keyword and a keyphrase?

27 March 2019 | 7 Comments | Iris Guelen

You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly. But how about these keywords: can they only be single words or can they also be longer multi-word keyphrases? And what exactly is the difference between the two? In this SEO basics post, we’ll explain the difference between …

Read: "What is the difference between a keyword and a keyphrase?"


SEO basics: What are long tail keywords?

13 December 2018 | 7 Comments | Willemien Hallebeek

“If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long tail keywords? And why should you write about them? Here, we’ll explain what long tail keywords are and how they can help you rank. Including examples! What …

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On Google’s related entities patent: Write awesome posts!

24 October 2018 | 2 Comments | Marieke van de Rakt

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. It was a …

Read: "On Google’s related entities patent: Write awesome posts!"
Blog structure.

7 keyword research mistakes you should avoid

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes …

Read: "7 keyword research mistakes you should avoid"
avoid these keyword research mistakes

The ultimate guide to content SEO

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s therefore crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. …

Read: "The ultimate guide to content SEO"
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Keyword research

Keyword research is an art and a science at the same time. What are people searching for when they should be finding you? Some keywords might drive traffic to your site when you rank for them, but will they help you sell? These and other questions are answered in our posts about keyword research, which you can find below.

We write about what is keyword research, how to perform keyword research and how to pick the right focus keyword. To make your pages rank you need cornerstone content for your main keywords. In our posts we explain how to create cornerstone content. Moreover you’ll learn how to make that content rank with help of long tail keywords!

If you want to learn more, you should buy our course on Keyword research or the SEO copywriting training, which combines keyword research with content writing tips and tips on how to optimize your site structure.