Keyword research

What are people searching for when they should be finding you? It’s not easy to find the right search terms to rank for. Some keywords might drive traffic to your site when you rank for them, but will they help you sell? You’ll find the answer to these and other questions in our posts about keyword research below.

Keyword research is one of the pillars of content SEO, in addition to site structure and SEO copywriting.


Beginners level

What is keyword research? »

Keyword research is the first step in optimizing your website for certain keywords. Learn the basics of keyword research!

Expert level

Keyword research for SEO: the ultimate guide »

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide, we'll teach you how to do that.


Must read articles about Keyword research


Recent Keyword research articles

You might think SEO is all about adding keywords, but it's important to write naturally too! Find out how you can do both in this post.

In Yoast SEO you can preview your post in Google with the Snippet (or Google) preview. Here we'll describe what it is and how to use it!

Why should you use synonyms and related keywords? Because they increase your chances of ranking. Learn why you should optimize for both!

Browse through our Keyword research content posts. »