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SEO Basics: What is keyword research? »

Keyword research is the first step in optimizing your website for certain keywords. Learn the basics of keyword research!

The ultimate guide to content SEO »

This ultimate guide covers the three crucial steps of content SEO: keyword research, site structure and awesome copywriting. Learn how to tackle all three!


Must read articles about Keyword research


Recent Keyword research articles

The ultimate guide to content SEO

26 January 2021 | 6 Comments | Marieke van de Rakt

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. …

Read: "The ultimate guide to content SEO"
UG content SEO

How to plan an SEO campaign for higher rankings

A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content SEO campaign and quickly improve your chances to outrank your …

Read: "How to plan an SEO campaign for higher rankings"
illustration of woman working on seo campaign

The Yoast and Elementor partnership: building easy and SEO-friendly websites together

Today, we’re launching the result of a great collaboration: the Yoast SEO plugin now seamlessly integrates with the Elementor page builder! We’re really excited about this integration. It means that millions of WordPress users can now easily build a page with Elementor and optimize its content with Yoast SEO. To make this happen, we’ve partnered …

Read: "The Yoast and Elementor partnership: building easy and SEO-friendly websites together"
yoast and elementor partnership

Using Google’s search results to create great content

26 October 2020 | Willemien Hallebeek

To get your page to the top of the search results, you need to create content that people are actually looking for. That’s why you need to consider search intent before you start writing. Google is getting better and better at guessing what people want or need when they type in their – sometimes cryptic …

Read: "Using Google’s search results to create great content"
What are ranking signals?

Why focus on long-tail keywords?

22 October 2020 | 4 Comments | Marieke van de Rakt

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

Read: "Why focus on long-tail keywords?"
Blog SEO: long tail




Yoast and Semrush working together

14 October 2020 | 15 Comments | Joost de Valk

Today we’re announcing something really awesome: Yoast has partnered up with Semrush. The reason why we’re so excited? Keyword research is hard, getting keyword data is even harder and this puts it at your fingertips. Right where you’re writing. Why would Yoast and Semrush work together? Yoast has a lot of users; 11 million+ websites …

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Yoast SEO 15.1: Keyword research with SEMrush

14 October 2020 | 74 Comments | Edwin Toonen

Wouldn’t it be cool if you could get keyword data while working on your content in Yoast SEO? Well, we asked ourselves that same question and now we have an answer! Yes, you can now find related keyphrases inside the post editor. And it’s not any old data — no, it’s powered by our good …

Read: "Yoast SEO 15.1: Keyword research with SEMrush"

Keyword research

Keyword research is an art and a science at the same time. What are people searching for when they should be finding you? Some keywords might drive traffic to your site when you rank for them, but will they help you sell? These and other questions are answered in our posts about keyword research, which you can find below.

We write about what is keyword research, how to perform keyword research and how to pick the right focus keyword. To make your pages rank you need cornerstone content for your main keywords. In our posts we explain how to create cornerstone content. Moreover you’ll learn how to make that content rank with help of long tail keywords!

If you want to learn more, you should buy our course on Keyword research or the SEO copywriting training, which combines keyword research with content writing tips and tips on how to optimize your site structure.