Keyword research

Keyword research is an art and a science at the same time. What are people searching for when they should be finding you? Some keywords might drive traffic to your site when you rank for them, but will they help you sell? These and other questions are answered in our posts about keyword research, which you can find below.

We write about how to perform keyword research, how to pick the right focus keyword, or multiple focus keywords, and what are the common mistakes you should avoid. To make your pages rank you need cornerstone content for your main keywords. In our posts we explain how to create cornerstone content. Moreover you’ll learn how to make that content rank with help of long tail keywords!

If you want to learn more, you should buy our eBook on Content SEO, which combines keyword research with content writing tips and tips on how to optimize your site structure. Get our Content SEO book here.


Must read articles about Keyword research

How to choose the perfect focus keyword

12 December 2017 by Joost de Valk » - 3 Comments

start keyword research case study

Adding quality content to your website on a regular basis is an excellent SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the right »

Category: Content SEO
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Adapting your content SEO strategy

13 November 2017 by Marieke van de Rakt » - 11 Comments

improve your SEO strategy

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet »

Category: Content SEO
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High-speed keyword research

30 October 2017 by Marieke van de Rakt » - 20 Comments

High speed keyword research

If you want to do high-quality keyword research, you’ll need a lot of time. Or a lot of people. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should »

Category: Content SEO
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How to create SEO-friendly copy in a foreign language

23 October 2017 by Marieke van de Rakt » - 25 Comments

Copywriting in a foreign language

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in »

Category: Content SEO
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Create a website with SEO in mind: Content optimization

20 October 2017 by Michiel Heijmans » - 23 Comments

Create a website with SEO in mind: Content optimization

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both »

Category: Content SEO
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How to choose keywords that’ll attract traffic

18 September 2017 by Marieke van de Rakt » - 5 Comments

How to choose keywords that'll attract traffic

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? How do you choose »

Category: Content SEO
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Ranking your local business part 3: Website optimization

10 August 2017 by David Mihm » - 25 Comments

Local SEO inbound link building

This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website »

Categories: Content SEO, Technical SEO
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Meta keywords: why we don’t use them

17 May 2017 by Joost de Valk » - 32 Comments

meta keywords tag - don't use it

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than 5 years »

Categories: Content SEO, Technical SEO
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Ask Yoast: Word order of your focus keyword

15 May 2017 by Joost de Valk » - 4 Comments

Ask Yoast: multiple extensions of a domain

If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill in a focus keyword field. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – consisting of »

Category: Content SEO
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SEO for B2B and B2C – what are the differences?

28 April 2017 by Willemien Hallebeek » - 18 Comments

Small business tips

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading »

Categories: Content SEO, eCommerce
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