When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here. What is …Read: "SEO basics: What is a keyword?"
Keyword research is an art and a science at the same time. What are people searching for when they should be finding you? Some keywords might drive traffic to your site when you rank for them, but will they help you sell? These and other questions are answered in our posts about keyword research, which you can find below.
We write about how to perform keyword research, how to pick the right focus keyword, or multiple focus keywords, and what are the common mistakes you should avoid. To make your pages rank you need cornerstone content for your main keywords. In our posts we explain how to create cornerstone content. Moreover you’ll learn how to make that content rank with help of long tail keywords!
If you want to learn more, you should buy our eBook on Content SEO, which combines keyword research with content writing tips and tips on how to optimize your site structure. Get our Content SEO book here.