Keyword research

What are people searching for when they should be finding you? It’s not easy to find the right search terms to rank for. Some keywords might drive traffic to your site when you rank for them, but will they help you sell? You’ll find the answer to these and other questions in our posts about keyword research below.

Keyword research is one of the pillars of content SEO, in addition to site structure and SEO copywriting.

Beginners level

What is keyword research? »

Keyword research is the first step in optimizing your website for certain keywords. Learn the basics of keyword research!

Expert level

Keyword research for SEO: the ultimate guide »

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide, we'll teach you how to do that.

Must read articles about Keyword research

Recent Keyword research articles

What is a keyword? »

What is a keyword? Why are they important? And, how should you use them? Get started with the SEO basics in our easy-to-understand guide.

10 reasons your page won’t rank – even though it’s optimized »

Is your page not ranking? If your site is not on Google's first page of results and you want to know why, check out these 10 possible reasons!

Keyword mistakes: 8 pitfalls you can easily avoid »

Keyword research can be quite daunting. Which keyword research mistakes should you avoid at all times? Here are 8 common errors to avoid.

avoid these keyword research mistakes
Browse through our Keyword research content posts. »