In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. If you do so, Yoast SEO will run a check on the content of that page to see if search …Read: "How to choose the right focus keyword"
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Keyword research is the first step in optimizing your website for certain keywords. There are a variety of factors you have to take into account when doing keyword research and setting up your keyword strategy. This article takes you through the SEO basics of keyword research.
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide, we'll teach you how to do that.
Must read articles about Keyword research
Focusing on long-tail keywords when writing content can help your rankings. Read this post to learn how to define and use them!
Choosing the right focus keyword for your post or page is hard. We offer you some methods to determine the perfect focus keyword.
In this post, Marieke discusses the 7 most common keyword research mistakes you need to avoid to have a successful keyword research strategy.
If you're writing copy for your website you should not only carry out keyword research, you should also consider search intent. Find out what it means and how you use it to your advantage here!
Recent Keyword research articles
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that.Read: "Keyword research for SEO: the ultimate guide"
Copywriting is a crucial element of every SEO strategy. High-quality content is what helps you rank and sets your site apart from all the other sites out there. So, you’ll want to do SEO copywriting the right way. Preferably without making any fatal mistakes. Want to know what not to do when you’re writing SEO …Read: "5 SEO copywriting mistakes you should avoid"
You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 …Read: "How to start with SEO?"
The Yoast SEO plugin helps you to easily optimize the text of your posts and pages. People use it to try and get higher rankings. But unfortunately, perfectly optimizing your post does not magically put it at the top of the search results. So, if your perfectly optimized post isn’t ranking, what could be the …Read: "5 reasons your content won’t rank – even though it’s optimized"
Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you …Read: "Yoast SEO: don’t just set it and forget it!"
Ever since I started using Yoast SEO plugin, I’ve been amazed by its ease of use and by the many features it contains. Our analysis offers everything you need to fine-tune your text in such a way that search engines will be more likely to rank your content. I genuinely believe that the SEO analysis …Read: "The temptation of the green bullet in Yoast SEO: 3 pitfalls to avoid"
It can be a great strategy to focus on long-tail keywords. But don’t go overboard! If you make your keyphrase too long and use it often in your copy, the quality of your copy might suffer. That’s why Yoast SEO checks if your focus keyword isn’t too long. How does that work? And, what should …Read: "Don’t make your focus keywords too long"
What’s the difference between your brand and your keywords? Are you using both effectively? Of course, you want to be found for your brand name. So your brand is one of your keywords. It shouldn’t be your only keyword though, nor should you have lots of keyphrases but no brand. There should be a keyword strategy …Read: "Where your branding meets your keyword strategy"
If you want to do high-quality keyword research, you’ll need a lot of time. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should go after first. What’s more, …Read: "Keyword research tools: which ones to use?"
Keyword research is an art and a science at the same time. What are people searching for when they should be finding you? Some keywords might drive traffic to your site when you rank for them, but will they help you sell? These and other questions are answered in our posts about keyword research, which you can find below.
We write about what is keyword research, how to perform keyword research and how to pick the right focus keyword. To make your pages rank you need cornerstone content for your main keywords. In our posts we explain how to create cornerstone content. Moreover you’ll learn how to make that content rank with help of long tail keywords!
If you want to learn more, you should buy our course on Keyword research or the SEO copywriting training, which combines keyword research with content writing tips and tips on how to optimize your site structure.