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SEO Basics: What is keyword research? »

Keyword research is the first step in optimizing your website for certain keywords. There are a variety of factors you have to take into account when doing keyword research and setting up your keyword strategy. This article takes you through the SEO basics of keyword research.

Keyword research for SEO: the ultimate guide »

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide, we'll teach you how to do that.


Must read articles about Keyword research


Recent Keyword research articles

Beyond exact keyword matching: optimize your text naturally

Our green bullets are addictive. We get that. While they help people optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track of their texts. We do want to nudge them and help get that text as SEO-friendly as possible. In this blog post, I’ll tell you …

Read: "Beyond exact keyword matching: optimize your text naturally"
word forms, related keyphrase and synonyms in Yoast SEO premium analysis

Why you should use synonyms and related keywords

Using the right keywords is essential in SEO. Because using the words your audience searches with, will help your posts and pages rank. That’s why we tell you to put some effort into finding the perfect keywords to optimize your articles for. So, after finding that perfect keyword, why shouldn’t you use it over and …

Read: "Why you should use synonyms and related keywords"
use synonyms and related keywords

What is keyword stemming?

Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the same as babies. How? By using something called keyword stemming. This gives you the freedom to alternate between different word forms while writing your text. …

Read: "What is keyword stemming?"
Word forms


7 keyword research mistakes you should avoid

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes …

Read: "7 keyword research mistakes you should avoid"
avoid these keyword research mistakes

SEO tutorial for beginners: How to start with SEO?

Now is the time to start with SEO. If you want your customers to find online too, you need to rank high. What to do? How do you get started with SEO? Or, how do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 steps …

Read: "SEO tutorial for beginners: How to start with SEO?"
Beginners guide: Yoast SEO

Using the search results to create intent-based content

Search intent is becoming more and more important. Google is getting better and better at guessing exactly what searchers are looking for when they type in their – sometimes cryptic – search terms. That’s why you need to focus on it as well! What is search intent, again? How do search engines approach user intent? …

Read: "Using the search results to create intent-based content"
What are ranking signals?


Semantically link entities to your content with Yoast SEO

25 February 2020 | Edwin Toonen

Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity …

Read: "Semantically link entities to your content with Yoast SEO"
Blog structure


Keyword research

Keyword research is an art and a science at the same time. What are people searching for when they should be finding you? Some keywords might drive traffic to your site when you rank for them, but will they help you sell? These and other questions are answered in our posts about keyword research, which you can find below.

We write about what is keyword research, how to perform keyword research and how to pick the right focus keyword. To make your pages rank you need cornerstone content for your main keywords. In our posts we explain how to create cornerstone content. Moreover you’ll learn how to make that content rank with help of long tail keywords!

If you want to learn more, you should buy our course on Keyword research or the SEO copywriting training, which combines keyword research with content writing tips and tips on how to optimize your site structure.