To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which words they use and what type of content would fit their intent best. In short, you need a keyword strategy. In this SEO Basics article, we’ll take …Read: "What is a keyword strategy?"
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Keyword research is the first step in optimizing your website for certain keywords. There are a variety of factors you have to take into account when doing keyword research and setting up your keyword strategy. This article takes you through the SEO basics of keyword research.
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide, we'll teach you how to do that.
Must read articles about Keyword research
Focusing on long tail keywords can be very profitable to your SEO strategy. Read this post to learn how to define and use them!
Choosing the right focus keyword for your post or page is hard. We offer you some methods to determine the perfect focus keyword.
In this post, Marieke discusses the 7 most common keyword research mistakes you need to avoid to have a successful keyword research strategy.
If you're writing copy for your website you should not only carry out keyword research, you should also consider search intent. Find out what it means and how you use it to your advantage here!
Recent Keyword research articles
“If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long tail keywords? And why should you write about them? Here, we’ll explain what long tail keywords are and how they can help you rank. Including examples! What …Read: "SEO basics: What are long tail keywords?"
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that.Read: "Keyword research for SEO: the ultimate guide"
Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. It was a …Read: "On Google’s related entities patent: Write awesome posts!"
Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes …Read: "7 keyword research mistakes you should avoid"
Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s therefore crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. …Read: "The ultimate guide to content SEO"
Keyword research is your first step in optimizing your website for certain keywords. Without keyword research, you might find yourself lost in your own lingo and battling giants in your industry that can’t be beaten in the search result pages just like that. There is a variety of factors you have to take into account when …Read: "What is keyword research?"
SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.Read: "SEO copywriting: the ultimate guide"
When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here. What is …Read: "What is a keyword?"
Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you …Read: "Yoast SEO: don’t just set it and forget it!"
Keyword research is an art and a science at the same time. What are people searching for when they should be finding you? Some keywords might drive traffic to your site when you rank for them, but will they help you sell? These and other questions are answered in our posts about keyword research, which you can find below.
We write about what is keyword research, how to perform keyword research and how to pick the right focus keyword. To make your pages rank you need cornerstone content for your main keywords. In our posts we explain how to create cornerstone content. Moreover you’ll learn how to make that content rank with help of long tail keywords!
If you want to learn more, you should buy our course on Keyword research or the SEO copywriting training, which combines keyword research with content writing tips and tips on how to optimize your site structure.