Keyword research

Keyword research is an art and a science at the same time. What are people searching for when they should be finding you? Some keywords might drive traffic to your site when you rank for them, but will they help you sell? These and other questions are answered in our posts about keyword research, which you can find below.

We write about how to perform keyword research, how to pick the right focus keyword, or multiple focus keywords, and what are the common mistakes you should avoid. To make your pages rank you need cornerstone content for your main keywords. In our posts we explain how to create cornerstone content. Moreover you’ll learn how to make that content rank with help of long tail keywords!

If you want to learn more, you should buy our eBook on Content SEO, which combines keyword research with content writing tips and tips on how to optimize your site structure. Get our Content SEO book here.

Keyword research

Must read articles about Keyword research



On Google’s related entities patent: Write awesome posts!

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. So, in this …

Read: "On Google’s related entities patent: Write awesome posts!"
internal linking yoast seo



Yoast SEO: don’t just set it and forget it!

Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you …

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what should you do yourself


How to create SEO-friendly copy in a foreign language

8 February 2018 by Marieke van de Rakt - 9 Comments

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. In this post, I’ll discuss three ways to create content in a foreign language. I’ll also share some useful tips on how to write in …

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Yoast SEO friendly copy in foreign language

Ask Yoast case study: Appealing content for a real estate site

8 February 2018 by Meike Hendriks - 4 Comments

In our Ask Yoast case studies, we generally give SEO advise to clients who sign up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his …

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optimizing your real estate site case

Ask Yoast: Finding the best keyword strategy

19 January 2018 by Joost de Valk - 13 Comments

Doing keyword research is a vital part of your content SEO strategy, but can be a long and difficult process. It’s just not easy to get into the heads of your audience: what words and phrases could they be using? What is their intention when searching? Another important aspect to check is whether it’s realistic …

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How to semantically link entities to your content

16 January 2018 by Edwin Toonen - 25 Comments

Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity or …

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internal linking yoast seo


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