Keyword research archives

To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which words they use, and what type of content would fit their intent best. In short, you need a keyword strategy. In this SEO Basics article, we’ll take …

In Yoast SEO, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. Next, Yoast SEO will check the page’s content to see if search engines will recognize what it is about. Here, we’ll explain …

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that.

SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.

Content SEO is a key part of any SEO strategy. Without content, your site can’t rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. What is content …

Exact keyword matching used to be an important SEO tactic, but those days are long gone. Now search engines can understand when similar phrases and related terms mean the same thing. Adding too many exact match keywords might make Google think your post is just another piece of spam. We’ll explain how to write naturally …

You need to have nice-looking snippets to get more clicks. One way to ensure your site looks good in the search results is to use Yoast SEO’s search appearance preview. It simulates what a search result for your page would look like and allows you to edit the title, slug, and description! Here, we explain …

Using the right keywords is essential in SEO. Because using the words your audience searches with will help your posts and pages rank. That’s why we always tell you to put some effort into finding the perfect keywords to optimize your articles for. So, after finding the perfect keyword, why shouldn’t you use it over …

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …

When you start an ecommerce site with WooCommerce or Shopify, having a keyword strategy might seem less important. You’re selling products, so the product names are your keywords. While that might be true in a few cases, in most cases, you need to focus on the keywords that describe the problem you or your products …