Keyword research archives - Page 2 of 5

Ask Yoast: Finding the best keyword strategy

19 January 2018 by Joost de Valk - 13 Comments

Doing keyword research is a vital part of your content SEO strategy, but can be a long and difficult process. It’s just not easy to get into the heads of your audience: what words and phrases could they be using? What is their intention when searching? Another important aspect to check is whether it’s realistic …

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How to semantically link entities to your content

16 January 2018 by Edwin Toonen - 25 Comments

Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity or …

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internal linking yoast seo



How to choose the perfect focus keyword

12 December 2017 by Joost de Valk - 20 Comments

Regularly adding quality content to your website in a blog is a good SEO strategy. Google sees that your website is active because new information is added and you increase the volume of your content. If you have crafted your keyword strategy properly and your content is nicely optimized for the right keywords, adding content …

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Focus_keyword_FI

Adapting your content SEO strategy

13 November 2017 by Marieke van de Rakt - 11 Comments

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …

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improve your SEO strategy

Create a website with SEO in mind: Content optimization

20 October 2017 by Michiel Heijmans - 23 Comments

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both …

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Create a website with SEO in mind: Content optimization

Ranking your local business part 3: Website optimization

10 August 2017 by David Mihm - 25 Comments

This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website …

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Local SEO

Meta keywords: why we don’t use them – and neither should you

17 May 2017 by Joost de Valk

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than some years …

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meta keywords tag - don't use it

Ask Yoast: Word order of your focus keyword

15 May 2017 by Joost de Valk - 4 Comments

If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill in a focus keyword field. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – consisting of …

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