Keyword research archives


The snippet preview: what it means and how to use it

8 September 2016 by Joost de Valk »

Snippet preview

To get more clicks from the search results, you want to optimize what your site will look like when shown in the search results. A single result in a set of search results is called a snippet. The Yoast SEO plugin has a snippet preview, a simulation of what your post will look like in those »

Category: Content SEO
Tag:

Keyword research: the ultimate guide

High speed keyword research

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we’ll teach you how to do that.

Category: Content SEO
Tag:

Do’s and don’ts in SEO copywriting

avoid the passive voice

SEO copywriting can be a daunting process. What are the things you most definitely should do in order to write readable and SEO-friendly content? And, what are the things you should definitely avoid? In this article, I’ll present the most important do’s and don’ts in SEO copywriting. SEO copywriting do’s Do: Use Yoast SEO content »

Category: Content SEO
Tags: ,

Keyword research for your online shop

12 May 2016 by Michiel Heijmans » - 7 Comments

keyword research for ecommerce

When you start an online shop, keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you/your products are solving for your customer. Selling sun »

Category: eCommerce
Tags: ,

Why should you focus on multiple keywords?

how to use multiple focus keywords

In Yoast SEO Premium you’re able to focus on multiple keywords. If you use our tool correctly, your text can be optimized for up to five keywords. In this post, I’ll explain to you why it’s important to use the multiple focus keyword functionality while optimizing your text. Explaining (multiple) focus keywords The Yoast SEO »

Categories: Content SEO, WordPress
Tags: ,

How to choose the perfect focus keyword

3 May 2016 by Joost de Valk » - 29 Comments

start keyword research case study

Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the »

Category: Content SEO
Tags: ,

Basic SEO training: long tail keywords

8 February 2016 by Marieke van de Rakt » - 9 Comments

Yoast Basic SEO

Ranking for popular keywords is not easy. First try to rank for more specific, long tail keywords. There will be less traffic, but also less competition for these keywords, which makes it easier to end up higher in Google’s search results for these specific terms. On top of that, the people that will find you, will be more »

Category: Content SEO
Tags: ,

Weekly SEO recap: Let’s disambiguate!

18 December 2015 by Joost de Valk » - 3 Comments

Joost's weekly SEO Recap

This week we had a few interesting things happening, from a potential update to some new features and an important change in Google Suggest. Let’s dive in! Google adds disambiguation to Suggest In a very interesting move this week, Google added disambiguation results to their suggest box, basically forcing you to choose for a specific topic »

Categories: Content SEO, Technical SEO
Tags: , , ,

Using cornerstone content to make your site rank

8 December 2015 by Joost de Valk » - 56 Comments

cornerstone content

The most common question we answer is, without a doubt: “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is going »

Category: Content SEO
Tags: , ,

Stop words in your focus keywords?

7 December 2015 by Marieke van de Rakt »

yoast seo - use stopwords in your focus keyword or not

Stop words (a, the, of, for) are usually filtered out by Google in a search query. The Yoast SEO plugin would advise you to filter the stop words from your focus keyword as well (and optimize your post or page with a focus keyword without stop words). Since the release of Yoast SEO 3.1, stop words »

Category: Content SEO
Tags: , , ,