Keyword research archives - Page 3 of 5

Recent Keyword research articles


5 SEO copywriting mistakes you should avoid

20 November 2019 | 11 Comments | Willemien Hallebeek

Copywriting is a crucial element of every SEO strategy. High-quality content is what helps you rank and sets your site apart from all the other sites out there. So, you’ll want to do SEO copywriting the right way. Preferably without making any fatal mistakes. Want to know what not to do when you’re writing SEO …

Read: "5 SEO copywriting mistakes you should avoid"
don't make these seo copywriting mistakes

5 reasons your content won’t rank – even though it’s optimized

12 November 2019 | 21 Comments | Marieke van de Rakt

The Yoast SEO plugin helps you to easily optimize the text of your posts and pages. People use it to try and get higher rankings. But unfortunately, perfectly optimizing your post does not magically put it at the top of the search results. So, if your perfectly optimized post isn’t ranking, what could be the …

Read: "5 reasons your content won’t rank – even though it’s optimized"
5 reasons your optimized content won't rank

Yoast SEO: don’t just set it and forget it!

13 September 2019 | 10 Comments | Marieke van de Rakt

Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you …

Read: "Yoast SEO: don’t just set it and forget it!"

The temptation of the green bullet in Yoast SEO: 3 pitfalls to avoid

2 August 2019 | Marieke van de Rakt

Ever since I started using Yoast SEO plugin, I’ve been amazed by its ease of use and by the many features it contains. Our analysis offers everything you need to fine-tune your text in such a way that search engines will be more likely to rank your content. I genuinely believe that the SEO analysis …

Read: "The temptation of the green bullet in Yoast SEO: 3 pitfalls to avoid"
green bullet yoast SEO

Where your branding meets your keyword strategy

26 July 2019 | Joost de Valk

What’s the difference between your brand and your keywords? Are you using both effectively? Of course, you want to be found for your brand name. So your brand is one of your keywords. It shouldn’t be your only keyword though, nor should you have lots of keyphrases but no brand. There should be a keyword strategy …

Read: "Where your branding meets your keyword strategy"


What is the difference between a keyword and a keyphrase?

27 March 2019 | 7 Comments | Iris Guelen

You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly. But how about these keywords: can they only be single words or can they also be longer multi-word keyphrases? And what exactly is the difference between the two? In this SEO basics post, we’ll explain the difference between …

Read: "What is the difference between a keyword and a keyphrase?"


What are long-tail keywords?

13 December 2018 | 7 Comments | Willemien Hallebeek

“If you want your posts to rank, you should write about long-tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long-tail keywords? And why should you write about them? Here, we’ll explain what long-tail keywords are and how they can help you rank. Including examples! What are long-tail keywords? …

Read: "What are long-tail keywords?"