If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill in a focus keyword field. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – consisting of …Read: "Ask Yoast: Word order of your focus keyword"
Keyword research archives
Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading …Read: "SEO for B2B and B2C – what are the differences?"
Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? …Read: "How to optimize a blog post?"
If you want people to easily find your website, you should start by picking the right focus keywords (the keyword or keyphrase you’d like to rank for). Sometimes it can be hard to decide which keywords to optimize for. Do you have to focus on a head or a long tail keyword? Do you have …Read: "Ask Yoast: stop words in your focus keyword?"
You did everything you were supposed to do. You wrote an awesome blog post, and the post actually ranks high in the search engines. Perhaps you even made it rank in a number one position. And you’re quite proud of your performance. Your deception is huge when your number 1 post doesn’t attract any traffic to …Read: "My post ranks, but I don’t get any traffic"
The Yoast SEO plugin helps you to easily optimize the text of your post. This could definitely result in higher rankings. But unfortunately, green bullets do not magically put you on top of the search results. In this post, I’ll discuss a number of possible reasons why a post doesn’t rank, even though the text has …Read: "My bullets are green, but my post doesn’t rank?!"
If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words …Read: "How to start your keyword research: a case study"
Optimizing your site or page for words that people don’t use doesn’t make any sense. That’s why you have to do proper keyword research. You’ll have to get inside the heads of your audience and find out what words they use while searching. There should always be a keyword strategy behind the keywords you pick. Keyword …Read: "Ask Yoast: Importance of keyword strategy"
You want to rank on the words that are used a lot in the search engines, right? Justin Bieber is a term that is used very, very often. So, should we all start writing about Justin Bieber then? The answer of course is: (please) no. In this post, I explain why blogging about Justin Bieber – …Read: "Should you blog about Justin Bieber?"
The effectiveness of every content SEO strategy largely depends on the quality of the keyword research that has been executed. If you optimize for words that nobody searches for, you won’t be found. If you optimize for terms that are much too competitive to rank for, you won’t be found either. In this post, I explain why you …Read: "Why every content SEO strategy should start with keyword research"
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