Build a blog that drives real results
This ultimate guide covers all the important aspects of blogging. Find out how to set up a successful blog or how to make yours even better!
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Edwin Toonen
Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
The May 2026 SEO Update by Yoast recap
Each month, we host an SEO update covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s latest AI-driven changes, the impact of AI on content creation, and why simply publishing more content is no longer enough, and could even backfire. Read this recap for the highlights or […]
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The Yoast Perspective 2026: 7 things we learned from the SEO industry
SEO in 2026 is expanding, not changing. Traditional search still matters, but now SEO also includes AI-driven discovery, social platforms, and chatbots. The principles are the same, like clarity, structure, authority, and relevance, but the platforms are multiplying. We surveyed 59 SEOs to see how they’re handling these changes. Some have less than a year of experience. Others […]
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5 ways to improve your AI brand visibility (Using Yoast AI Brand Insights)
AI is changing search and rewriting the rules. If your brand isn’t visible in AI-generated answers, you have a bigger problem than just traffic. You’re missing out on trust, credibility, and customers who now expect AI to recommend the best options everywhere. We see that traditional SEO isn’t enough anymore. Today, it’s possible to rank […]
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The March 2026 SEO Update by Yoast recap
The March 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. Hosted by Carolyn Shelby and Alex Moss, this month’s session explored how AI is reshaping search, Google’s latest moves, and what brands should prioritize now. Watch the full recap on YouTube to dive […]
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Recap of the February 2026 SEO Update by Yoast
The February 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important news from the past month and explore how it affects your search strategy. Hosted by Carolyn Shelby and Alex Moss, this month’s update focused on […]
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WordPress plugin not working? Check these 5 things
You’ve installed a WordPress plugin, and you’re waiting for the magic to happen. But what if what you see doesn’t match your expectations? What could be wrong if the plugin doesn’t seem to work? Here’s a checklist to get to the root of the problem and determine the appropriate action! Checklist to find why your […]
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Recap: The January 2026 SEO Update by Yoast
The January 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important news from the past month and explore what it means for your search strategy. Hosted by Carolyn Shelby and Alex Moss, this month’s update looks […]
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What is a redirect? Types, how to set them up, and impact on SEO
Ever clicked a link and landed on a “Page Not Found” error? Redirects prevent that. They automatically send visitors and search engines to the right page. Redirects are crucial for both SEO and user experience. For SEO, they preserve link equity and maintain your rankings. Additionally, it enhances the user experience, as no one likes […]
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The December 2025 edition of the SEO Update by Yoast: AI search, publisher deals & more
Missed the final SEO Update by Yoast of 2025? Our in-house principal SEOs, Carolyn Shelby and Alex Moss, broke down December’s biggest search shifts, from Gemini’s integration to Google’s publisher deals, and answered your burning questions. Don’t forget to watch the replay and sign up for the next edition! Watch the full replay below (or […]
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