Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookshop for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content manager, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin

Yoast SEO 11.2: Schema enhancements and more

15 May 2019 | 39 Comments | Edwin Toonen

Today, we’re releasing Yoast SEO 11.2 into the wild. This release contains several enhancements to our Schema structured data implementation, plus a number of community contributions and general bug fixes. In this post, you’ll find everything you need to know about Yoast SEO 11.2, so dive in! More Schema improvements These past couple of weeks […]

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Yoast SEO 11.2

Announcing a new integration: Yoast SEO for Neos CMS

10 May 2019 | 4 Comments | Edwin Toonen

As you might know, Yoast SEO isn’t exclusive to WordPress. Together with our partners, we’re looking to bring our popular SEO plugin to more open source platforms. After releasing Yoast SEO for Magento 2 and TYPO3, together with MaxServ, we’re now launching a new integration: Yoast SEO for Neos CMS! Sebastian Helzle, core developer in […]

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Tag

What is Google’s Knowledge Graph?

1 May 2019 | 5 Comments | Edwin Toonen

Google’s Knowledge Graph is hard to find, but its results are not. Take, for instance, that big block of information that appears on the right-hand side of your desktop screen after entering a search term. This block – also known as the Knowledge Graph Card – contains relevant, context-specific information regarding your search, powered by […]

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Rich snippets - structured data

Yoast SEO 11.1: Even more Schema enhancements!

30 April 2019 | 10 Comments | Edwin Toonen

You’ve probably noticed we’re doubling down on our Schema structured data implementation. In Yoast SEO 11.0, we rewrote what we output and how we do that. Not only that, we put every piece of structured data in a neat, interconnected graph. We’re not done yet! In Yoast SEO 11.1, we’re introducing proper image markup and […]

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Yoast SEO 11.0: Structured data awesomeness

16 April 2019 | 111 Comments | Edwin Toonen

Structured data is incredibly important. Many of the current and future search enhancements are — or will be — powered by structured data. While search engines are good at reading content, structured data can help them to understand. Yoast SEO has supported some basic Schema markup for ages, but now we’re going much further. Yoast […]

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Yoast SEO 11.0

Yoast SEO 10.1: Wortformen auf Deutsch

2 April 2019 | 4 Comments | Edwin Toonen

A while back we released Yoast SEO 9.0. This was a huge release for us, as we made our SEO analysis smarter. Thanks to something called stemming, i.e. breaking words down to their smallest form to do complex analysis on, we can now detect word forms. Since then, improving your content has become a much […]

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Yoast SEO 10.1

Google says it doesn’t use rel=prev/next for pagination

22 March 2019 | 8 Comments | Edwin Toonen

Sometimes you wonder if Google even knows how Google works. Search is getting more complex by the day and there comes a point where it’s anybody’s guess. Yesterday, Google ‘announced’ that its search engine doesn’t use the pagination markup rel=prev/next at all and hasn’t for years. That’s curious because they have been advocating using it […]

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Google

Yoast SEO 10.0: Meet the new SEO analysis

12 March 2019 | 38 Comments | Edwin Toonen

It’s been in production for many months, capped off with two months of beta testing, and now it’s finally here: Yoast SEO 10.0! Yoast SEO 10.0 features a new SEO analysis, based on thorough research and fine-tuned with your feedback. More than 100.000 people helped us test this release to make it our best yet. […]

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Yoast SEO 10.0 release illustration

The stale cornerstone content filter: keep your core content fresh!

12 March 2019 | 3 Comments | Edwin Toonen

Sometimes it’s the little things that count. The new SEO analysis introduced in Yoast SEO 10.0 also comes with a new feature for Premium users: the stale cornerstone content filter. This handy little tool monitors the posts you’ve marked as cornerstone content and warns you if they haven’t been updated for six months. As you […]

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Keep your cornerstone content fresh with the stale content filter