Edwin Toonen

SEO in 2026 is expanding, not changing. Traditional search still matters, but now SEO also includes AI-driven discovery, social platforms, and chatbots. The principles are the same, like clarity, structure, authority, and relevance, but the platforms are multiplying. We surveyed 59 SEOs to see how they’re handling these changes. Some have less than a year of experience. Others […]

AI is changing search and rewriting the rules. If your brand isn’t visible in AI-generated answers, you have a bigger problem than just traffic. You’re missing out on trust, credibility, and customers who now expect AI to recommend the best options everywhere. We see that traditional SEO isn’t enough anymore. Today, it’s possible to rank […]

The March 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. Hosted by Carolyn Shelby and Alex Moss, this month’s session explored how AI is reshaping search, Google’s latest moves, and what brands should prioritize now. Watch the full recap on YouTube to dive […]

The February 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important news from the past month and explore how it affects your search strategy. Hosted by Carolyn Shelby and Alex Moss, this month’s update focused on […]

The January 2026 SEO Update by Yoast is part of our monthly webinar series covering the latest developments in search and AI. In each session, we review the most important news from the past month and explore what it means for your search strategy. Hosted by Carolyn Shelby and Alex Moss, this month’s update looks […]

Ever clicked a link and landed on a “Page Not Found” error? Redirects prevent that. They automatically send visitors and search engines to the right page. Redirects are crucial for both SEO and user experience. For SEO, they preserve link equity and maintain your rankings. Additionally, it enhances the user experience, as no one likes […]

Missed the final SEO Update by Yoast of 2025? Our in-house principal SEOs, Carolyn Shelby and Alex Moss, broke down December’s biggest search shifts, from Gemini’s integration to Google’s publisher deals, and answered your burning questions. Don’t forget to watch the replay and sign up for the next edition! Watch the full replay below (or […]

SEO never stands still, and neither do we here at Yoast. In our November 2025 edition of the SEO Update by Yoast, our principal SEOs, Carolyn Shelby and Alex Moss, broke down the latest shifts in search, structured data, and AI. Whether you’re running an e-commerce store, managing a content-heavy site, or just keeping up […]

If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post, you might find out you’ve already written a similar article (maybe even twice), or you might get a feeling that you’ve written something related that […]

Black Friday is three weeks away, so it’s time to finalize the last adjustments. Here’s what to focus on now, based on two Yoast Black Friday coffee chats with our own principal SEOs, Carolyn Shelby and Alex Moss. Alex states, “Black Friday isn’t one day anymore, but a season. If you’re not visible to AI […]