Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookshop for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content manager, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin


Yoast SEO 9.4: Help us beta test the new SEO analysis!

8 January 2019 | 54 Comments | Edwin Toonen

Over the years, we’ve learned a lot about SEO. We felt the impact quality content and a technically flawless site has on a successful SEO strategy, so we built tools that help you to improve your own site. We’ve developed a strong set of defaults that can be applied to a broad spectrum of sites. […]

Read: "Yoast SEO 9.4: Help us beta test the new SEO analysis!"





How to test WordPress 5.0 — and every other new release

7 December 2018 | 11 Comments | Edwin Toonen

December 6, 2018, is the day we shall remember for the birth of WordPress 5.0 and its new block editor. While we loved the new editor, initially, we advised people to hold off updating to WordPress 5.0 until a more stable release. But now, we’re happy to tell people to move to WordPress 5.0! Nevertheless, […]

Read: "How to test WordPress 5.0 — and every other new release"
ask yoast: WordPress

Pressing questions about Gutenberg: the new editor in WordPress 5.0

5 December 2018 | 11 Comments | Edwin Toonen

December 6th, 2018, we saw the release of WordPress 5.0. With it came one of the most talked about — and divisive — new features ever: a brand-new editor, the one we currently know as Gutenberg. Gutenberg is not just a simple refresh of the interface, no, it is an entirely re-imagined editor with a […]

Read: "Pressing questions about Gutenberg: the new editor in WordPress 5.0"
Gutenberg


Yoast SEO 9.2: Getting ready for WordPress 5.0

20 November 2018 | 18 Comments | Edwin Toonen

We are getting ready for WordPress 5.0 and the new Gutenberg editor — are you? In Yoast SEO 9.2, we’ve solidified our support for WordPress 5.0 to make sure nothing breaks when you update to the new version of the CMS. What’s more, we’re now using a brand-new WordPress API to get our eye markers […]

Read: "Yoast SEO 9.2: Getting ready for WordPress 5.0"
Yoast SEO 9.2