Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookshop for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content manager, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin

Search Console showing errors in your product structured data?

21 November 2019 | 10 Comments | Edwin Toonen

Google’s recent run of enhancement reports in Search Console gives you lots of insights into how your site is performing in search. Sometimes, though, it gives you stuff to think about, like errors or improvements to make. For instance, if you run an online store, you’re bound to have come across this structured data error: […]

Read: "Search Console showing errors in your product structured data?"
Branding favicon

Yoast SEO 12.5: Behind the scenes improvements

13 November 2019 | 9 Comments | Edwin Toonen

These last couple of months here at Yoast SEO HQ have all been about building better things. Behind the scenes, we’re making good progress at getting our flagship plugins ready for the future. While we’re busy building the future, we also stick to our regular two-week release schedule, which means it’s time to introduce Yoast […]

Read: "Yoast SEO 12.5: Behind the scenes improvements"

Google BERT: A better understanding of complex queries

4 November 2019 | 6 Comments | Edwin Toonen

By announcing it as the “biggest change of the last five years” and “one that will impact one in ten searches”, Google sure turned some heads with an inconspicuous name: BERT. BERT is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. There are million-and-one […]

Read: "Google BERT: A better understanding of complex queries"
Content analysis FI


Yoast SEO 12.4: Image in snippet preview

29 October 2019 | 21 Comments | Edwin Toonen

After releasing several updates to our snippet preview in previous releases, Yoast SEO 12.4 now shows an image for your post in the mobile snippet preview, just like Google would. We have several other improvements and fixes for you in store with Yoast SEO 12.4. Find out more! Featured image in the mobile snippet preview […]

Read: "Yoast SEO 12.4: Image in snippet preview"


Google Search Console and the structured data Enhancements report

17 October 2019 | 4 Comments | Edwin Toonen

Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in Google’s search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found […]

Read: "Google Search Console and the structured data Enhancements report"
google analytics dashboards

Yoast SEO 12.3: Transition words in Hungarian

15 October 2019 | 4 Comments | Edwin Toonen

While some of our checks are independent of languages, Yoast SEO has special skills to adapt the various content analyses to different languages from around the world. In Yoast SEO 12.3, we’re taking the first steps to add another language to the list: Hungarian. In addition, this release features a number of enhancement and fixes. […]

Read: "Yoast SEO 12.3: Transition words in Hungarian"


Get Google’s new video reporting with the Yoast Video SEO plugin

8 October 2019 | 1 Comment | Edwin Toonen

Yesterday, Google announced a new addition to the rapidly expanding lineup of enhancement reports in Search Console. This time, it’s all about video! You can now not only see how your video performs in search, but also if your videos have valid structured data so they are eligible for rich results. Need help getting your […]

Read: "Get Google’s new video reporting with the Yoast Video SEO plugin"
Ask Yoast case study: renting holiday home