Edwin Toonen

Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookshop for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content manager, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin


How to test WordPress 5.0 — and every other new release

7 December 2018 by Edwin Toonen - 6 Comments

December 6, 2018, is the day we shall remember for the birth of WordPress 5.0 and its new block editor. While we love the new editor, we’re advising people to hold off updating to WordPress 5.0 until early next year when the release will be much more stable. Not to mention, the busy holidays will […]

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ask yoast: WordPress

Pressing questions about Gutenberg: the new editor in WordPress 5.0

5 December 2018 by Edwin Toonen - 10 Comments

December 6th, 2018, we’ll see the release of WordPress 5.0. With it comes one of the most talked about — and divisive — new features ever: a brand-new editor, the one we currently know as Gutenberg. Gutenberg is not just a simple refresh of the interface, no, it is an entirely re-imagined editor with a […]

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Gutenberg


Yoast SEO 9.2: Getting ready for WordPress 5.0

20 November 2018 by Edwin Toonen - 18 Comments

We are getting ready for WordPress 5.0 and the new Gutenberg editor — are you? In Yoast SEO 9.2, we’ve solidified our support for WordPress 5.0 to make sure nothing breaks when you update to the new version of the CMS. What’s more, we’re now using a brand-new WordPress API to get our eye markers […]

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Yoast SEO 9.2

Yoast SEO 9.1: The Hacktoberfest Edition

6 November 2018 by Edwin Toonen - 7 Comments

October is Hacktoberfest month! Hacktoberfest is all about contributing to open source projects together. This year, we welcomed a nice crowd at Yoast HQ to help us improve our own and other peoples open source projects. Some of these fixes and enhancements made by this fine group of people made it into Yoast SEO 9.1. […]

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Yoast SEO 9.1

What is a snippet?

31 October 2018 by Edwin Toonen - 6 Comments

The snippet is a single search result in a set of search results and generally consists of a title, a URL and a description of the page. The content of a snippet matches parts of the search query and you’ll see your keyword highlighted in the snippet description. Search engines often use pieces of your […]

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SEO basics: rich snippets

Yoast SEO 9.0: A much improved SEO analysis

23 October 2018 by Edwin Toonen - 27 Comments

Welcome to the dawn of a new era. For ages, Yoast SEO has helped you optimize your content using a focus keyword. This works well but could be a lot more flexible. The plugin only recognized an exact match of your keyword and didn’t take plural forms into account, for instance. So, sometimes you had […]

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Yoast SEO 8.4: Helping you optimize taxonomies

9 October 2018 by Edwin Toonen - 9 Comments

Most releases are all about incredible new features or fixing a gazillion bugs with the help of the community. But sometimes, there’s a small release that is unfortunately timed just before a big one. There may not be any new game-changers in Yoast SEO 8.4, but does that mean it shouldn’t get its own release […]

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Yoast SEO 8.4

Google at 20: Journeys, AI-driven results and visual search

26 September 2018 by Edwin Toonen - 13 Comments

It’s hard to imagine a life without a search engine that knows what it’s doing. I remember the days of AltaVista and co, search engines that just dump random pages on you for every given query. I was so excited to see Google enter the scene and immediately do everything right — the results were […]

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Google