Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.


7 ways to improve product descriptions in your online store

13 April 2021 | 9 Comments | Edwin Toonen

These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of moving parts before you can celebrate sale after sale. One of those is writing […]

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eCommerce category

5 ways to improve your Core Web Vitals

8 April 2021 | 18 Comments | Edwin Toonen

“If only I could simply wave my wand and have a super fast website!” This has probably crossed your mind as well, right? Optimizing site speed and user experience is a lot of work and gets technical — and complicated — really fast. Most site owners or managers quickly need to talk to their developers […]

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site speed and AMP

Yoast SEO 16.1 & News SEO 12.7: enhancements and fixes

6 April 2021 | 8 Comments | Edwin Toonen

Today, we’d like to welcome another release: Yoast SEO 16.1. In this release, you’ll find a list of fixes and enhancements. That’s not all, as we’re also releasing News SEO 12.7. News SEO now comes with an improved user experience and a new spot in the WordPress sidebar. Read on! Enhancements Yoast SEO 16.1 comes […]

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Rich results for products with Schema.org structured data

29 March 2021 | 4 Comments | Edwin Toonen

You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the […]

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online customers - brand ambassadors

Mobile parity: does your site offer a singular experience?

26 March 2021 | 7 Comments | Edwin Toonen

You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing. You shouldn’t have a ‘mobile site,’ as distinct from a ‘desktop site.’ You should have one site — which may use CSS to […]

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mobile parity

Contact page examples: What makes a great contact page?

24 March 2021 | 2 Comments | Edwin Toonen

In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming […]

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great contact pages

Yoast Local SEO 13.9: Primary location & shared properties

23 March 2021 | 2 Comments | Edwin Toonen

For local businesses, doing well in the local search results is essential. Luckily, the Local SEO add-on for Yoast SEO is a great help for your business. The plugin makes it much easier to get your site to perform better in Google. For instance, it helps you improve your local business’s contact page so customers […]

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Yoast SEO 16.0: Sweet sixteen!

16 March 2021 | 6 Comments | Edwin Toonen

Many years ago, Joost de Valk launched version 1.0 of a plugin the world would know as the number one WordPress SEO plugin: Yoast SEO. Today, we’re celebrating the sweet sixteen of Yoast SEO with the release of Yoast SEO 16.0. Of course, we’re not letting this go unnoticed! Happy sixteenth, Yoast SEO! While the […]

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