Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin

How to speed up your WordPress website: 12 tips to start optimizing website for speed

1 February 2023 | Edwin Toonen

We’ve said this time and time again: a fast website is necessary for SEO. In a sea of similarly good (or not-so-good) results, Google will favor fast pages that can deliver a good user experience to searchers. If your goal is to attain higher rankings and drive organic traffic from Google, you need to speed […]

Read: "How to speed up your WordPress website: 12 tips to start optimizing website for speed"
How to speed up your WordPress website: 12 tips to start optimizing website for speed

How to create the right meta description

26 January 2023 | 14 Comments | Edwin Toonen

The meta description summarizes a page’s content and presents that to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance to persuade users to click on your result! This post will show you the characteristics […]

Read: "How to create the right meta description"
How to create the right meta description

Yoast SEO 20.0: A brand-new settings interface

24 January 2023 | 13 Comments | Edwin Toonen

We are thrilled to announce the release of Yoast SEO 20.0. This release features a brand-new, state-of-the-art settings interface that takes your SEO work to the next level. We took great care to design an interface that’s logical and easy while simultaneously fully featured. This user interface brings Yoast SEO ahead of the curve and […]

Read: "Yoast SEO 20.0: A brand-new settings interface"
Yoast SEO 20.0: A brand-new settings interface


Yoast SEO 19.14: Inclusive language analysis improvements

10 January 2023 | Edwin Toonen

Last year, we launched the inclusive language analysis to help you open up your content to a broader audience. It’s been well-received, with thousands of people already using it to help improve their content. The analysis is free for everyone, so try it if you haven’t. In Yoast SEO 19.14, we’re improving the analysis. Why […]

Read: "Yoast SEO 19.14: Inclusive language analysis improvements"
Tag
Yoast SEO 19.14: Inclusive language analysis improvements

SEO in 2023: Your chance to shine!

28 December 2022 | 1 Comment | Edwin Toonen

For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true quality. Also, you should keep an eye […]

Read: "SEO in 2023: Your chance to shine!"
SEO in 2023: Your chance to shine!


Don’t relabel your old content as new; it’s a lousy SEO tactic

21 December 2022 | 4 Comments | Edwin Toonen

Content freshness is a ranking factor in Google’s algorithm and has been that way for years. Google tends to favor unique, recent, and timely content on the search results page. However, there’s a repercussion stemming from this – many websites would relabel their old content as new to try to game the algorithm. This is […]

Read: "Don’t relabel your old content as new; it’s a lousy SEO tactic"
Don’t relabel your old content as new; it’s a lousy SEO tactic

Yoast SEO 19.13: Fixing a breaking issue in Gutenberg

20 December 2022 | Edwin Toonen

Last week, we uncovered a problem in Gutenberg’s upcoming release that breaks the block editor’s link functionality when used in conjunction with Yoast SEO. The result is that users cannot create links using the editor. This release of the block editor will happen this week, so we’re proactively updating Yoast SEO to be sure to […]

Read: "Yoast SEO 19.13: Fixing a breaking issue in Gutenberg"
Tag
Yoast SEO 19.13: Fixing a breaking issue in Gutenberg

Yoast SEO 19.11: Upgrading your SEO data

29 November 2022 | 6 Comments | Edwin Toonen

At Yoast HQ, we’re doing our part to make your websites run like clockwork. One of the things we’re working on is optimizing our Yoast SEO plugin to use fewer resources. This helps make your site faster and more efficient. In Yoast SEO 19.11, we’re doing this by streamlining your database. Improved SEO data optimization […]

Read: "Yoast SEO 19.11: Upgrading your SEO data"
Yoast SEO 19.11: Upgrading your SEO data