Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookshop for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content manager, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin

Google says it doesn’t use rel=prev/next for pagination

22 March 2019 | 7 Comments | Edwin Toonen

Sometimes you wonder if Google even knows how Google works. Search is getting more complex by the day and there comes a point where it’s anybody’s guess. Yesterday, Google ‘announced’ that its search engine doesn’t use the pagination markup rel=prev/next at all and hasn’t for years. That’s curious because they have been advocating using it […]

Read: "Google says it doesn’t use rel=prev/next for pagination"
Google

Yoast SEO 10.0: Meet the new SEO analysis

12 March 2019 | 38 Comments | Edwin Toonen

It’s been in production for many months, capped off with two months of beta testing, and now it’s finally here: Yoast SEO 10.0! Yoast SEO 10.0 features a new SEO analysis, based on thorough research and fine-tuned with your feedback. More than 100.000 people helped us test this release to make it our best yet. […]

Read: "Yoast SEO 10.0: Meet the new SEO analysis"
Yoast SEO 10.0 release illustration

The stale cornerstone content filter: keep your core content fresh!

12 March 2019 | 3 Comments | Edwin Toonen

Sometimes it’s the little things that count. The new SEO analysis introduced in Yoast SEO 10.0 also comes with a new feature for Premium users: the stale cornerstone content filter. This handy little tool monitors the posts you’ve marked as cornerstone content and warns you if they haven’t been updated for six months. As you […]

Read: "The stale cornerstone content filter: keep your core content fresh!"
Keep your cornerstone content fresh with the stale content filter

Yoast SEO 9.7: Fixes and enhancements

26 February 2019 | 11 Comments | Edwin Toonen

Do you know what’s inching closer? The release of Yoast SEO 10.0, featuring a new and improved SEO analysis! If you’ve participated in our beta test, you know what to expect. If you haven’t, please stay tuned! It’s only a couple of weeks away. In the meantime, we’re keeping up with our two-week release schedule, […]

Read: "Yoast SEO 9.7: Fixes and enhancements"
Yoast SEO 9.7

Missed YoastCon 2019? Learn from our takeaways!

19 February 2019 | 4 Comments | Edwin Toonen

YoastCon 2019 was amazing. The atmosphere was great, the venue inspiring, the speakers extraordinary and the attendees incredible. We had such a great time! Personally, this is my kind of conference. Where else can you discuss the importance of structured data and the power of entities in semantic search than at a conference like this? […]

Read: "Missed YoastCon 2019? Learn from our takeaways!"
Tag
YoastCon 2019 banner image





Yoast SEO 9.4: Help us beta test the new SEO analysis!

8 January 2019 | 54 Comments | Edwin Toonen

Over the years, we’ve learned a lot about SEO. We felt the impact quality content and a technically flawless site has on a successful SEO strategy, so we built tools that help you to improve your own site. We’ve developed a strong set of defaults that can be applied to a broad spectrum of sites. […]

Read: "Yoast SEO 9.4: Help us beta test the new SEO analysis!"