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Edwin Toonen

Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookshop for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content manager, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.


A much-improved internal linking tool in Yoast SEO Premium: What’s new?

5 August 2020 | 8 Comments | Edwin Toonen

Our users often cite the redirect manager as their favorite tool in Yoast SEO Premium, but the internal linking tool is also high on the list. For months, we worked hard to improve the internal linking tool making it smarter and faster. I sat down with our developers Natalia Shitova and Hans-Christiaan Braun, two of […]

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internal linking suggestions new

Yoast SEO 14.6: New languages with word form support

21 July 2020 | 15 Comments | Edwin Toonen

We have a new release for you: Yoast SEO 14.6. This release has some pretty cool enhancements, plus new additions for Yoast SEO Premium users. We’re continuing our run of languages that get word form support with two new ones: Indonesian and Portuguese. Find what’s new in Yoast SEO 14.6! Word form recognition in Yoast […]

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5 ways to improve your Core Web vitals

16 July 2020 | 29 Comments | Edwin Toonen

“If only I could simply wave my wand and have a super fast website!” This has probably crossed your mind as well, right? Optimizing site speed and user experience is a lot of work and gets technical — and complicated — really fast. Most site owners or managers quickly need to talk to their developers […]

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site speed and AMP

Core Web Vitals report Search Console checks site speed

13 July 2020 | 15 Comments | Edwin Toonen

Google is rapidly expanding the capabilities of Search Console — its must-have tool for site owners/managers. We’ve seen a lot of cool structured data reports appear. In this post, we’re examining an enhancement report dedicated to site speed. It’s important to have a fast site with a good user experience and Google’s new tool helps […]

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Yoast SEO 14.5: New internal linking blocks for Premium

8 July 2020 | 22 Comments | Edwin Toonen

Yoast SEO 14.5 is out today! In this release, we fixed a number of bugs, disabled the XML sitemaps that will arrive in WordPress 5.5 and added two new block editor blocks for our Premium users. These blocks help you with internal linking for hierarchical pages. Let’s find out more! Meet the new internal linking […]

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Learn about the three Core Web Vitals: LCP, FID & CLS

1 July 2020 | 20 Comments | Edwin Toonen

Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been an essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered […]

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Yoast SEO 14.4: An improved publishing flow

23 June 2020 | 53 Comments | Edwin Toonen

Sometimes, you have releases that start out small and end up with a substantial improvement. Yoast SEO 14.4 is one such release. Initially plannend as a bug fix release, this turned into something that markedly improves the publishing workflow in WordPress. Plus, you can now mark your external links as nofollow or sponsored. You see, […]

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Checking mobile site speed and SEO with Google Lighthouse

11 June 2020 | 31 Comments | Edwin Toonen

Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with. Measuring page speed has always been something of a dark art. The site speed tools we […]

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Mobile site speed Google

Yoast SEO 14.3: Italian word forms in beta

9 June 2020 | 13 Comments | Edwin Toonen

The biggest eye-catcher in Yoast SEO 14.3 is word form support for the Italian language in the Premium analysis. This makes it language number seven to make use of this awesome feature. Find out all about it! Plus, Yoast SEO 14.3 comes with improved French word form support and a number of bug fixes. Another […]

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