Did you know Spanish is the second-most spoken native language on this planet, after Mandarin Chinese? Over 500 million people natively speak Spanish. What’s more, Spanish is the fourth-most spoken language in the world. For Yoast, millions of Spanish-speaking people use our tools to improve their websites in their markets. We like to help them […]Read: "Yoast SEO Premium comes with Spanish customer support"
Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.
Indexing is an important part of what a search engine does. Without indexing, all the pages Googlebot crawls don’t have a place to live — and the ranking systems don’t have the input they need to do their work. If Google can’t index your site it can’t appear in the search results. The basics of […]Read: "What is indexing in regards to Google?"
It still feels a bit like summer outside, but here we are telling you to get ready for the biggest sales of the year: Black Friday and Cyber Monday. And, not to forget the Christmas and Thanksgiving shopping season. What’s up with that? Well, it’s never early enough to start planning for the most beautiful […]Read: "Black Friday & holiday season SEO: 7 tips to start preparing!"
Launched just a couple of months ago, the SEO workouts in Yoast SEO Premium turn out to be a real asset for many people. The two SEO workouts we have right now, help you enhance your internal linking structure and improve the quality and discoverability of your content. In Yoast SEO 17.3, we’ve drastically improved […]Read: "Yoast SEO 17.3: Easier and more practical SEO workouts"
Every month, our resident SEO experts Jono Alderson and Joost de Valk discuss all the latest happenings in the online world. Topics discussed range from Google’s newest updates to relevant developments with the WordPress CMS or tech news that will influence how you do your work. In the September 2021 edition of the SEO news […]Read: "SEO news September 2021: Page experience, internal links and much more"
Did you know there are millions and millions of people with trouble reading? Did you know most people would probably read something that doesn’t strain their brain? The readability of content is an important factor for the success of that content. Yoast SEO comes with several tools that will help you improve readability. Plus, in […]Read: "Yoast SEO 17.2: Readability helps your audience understand"
Product descriptions can make or break a potential sale in your online store. Badly written ones decrease trust — making it harder for customers to pull the trigger on the sale. Plus, depending too much on descriptions provided by the producer is a no-go. But how do you write good product descriptions and how do […]Read: "Write great product descriptions with WooCommerce SEO"
To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.Read: "Structured data with Schema.org: the ultimate guide"
These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of moving parts before you can celebrate sale after sale. One of those is writing […]Read: "7 ways to improve product descriptions in your online store"
WooCommerce is one of the most popular platforms to run an online store on. It gives you everything you need to build a successful store — well, almost everything. WooCommerce can use a little help to get the most out of it. One of the tools that can help you maximize its performance is the […]Read: "WooCommerce SEO 14.4: a product-specific SEO analysis"