Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.
In Yoast SEO, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. Next, Yoast SEO will check the page’s content to see if search engines will recognize what it is about. Here, we’ll explain […]
Read: "How to choose the right focus keyword"
Are you aiming for that number 1 position in the search results? And do you madly chase traffic and clicks? It’s not easy to achieve all these things on your own. Luckily, Yoast is here to help. In this post, we’ll talk you through optimizing your post in the best possible way. We’ll explain the […]
Read: "How to Yoast your post"
We are happy to announce the release of the latest version of Yoast SEO. This update focuses on enhancing performance, fixing bugs, and improving our features. Don’t forget to check out our recently launched generative AI feature! Here’s Yoast SEO 21.3. Performance enhancements By design, Yoast SEO stores image metadata for every post upon saving, […]
Read: "Yoast SEO 21.3: Performance and readability improvements"
You’ve got your Shopify store up and running, so now it’s time to welcome that traffic! Just roll out the red carpet and get those customers rummaging through the virtual shelves. Easy, right? Getting decent traffic is the hardest part of running an online store. Luckily, SEO can help you bring a steady stream of […]
Read: "7 tips to get more traffic to your Shopify store with SEO"
Have you ever felt that some of your keywords don’t perform as well as before? And are you wondering why other companies outrank you in Google? Then, it might be wise to do a quick competitive analysis. Because in most cases, it’s not necessarily your site performing worse; it’s other sites doing better. Luckily, if […]
Read: "Benchmarking SEO: Do a competitive analysis"
A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page — a much better approach than serving them annoying, user-experience-breaking 404 messages. Redirects play a […]
Read: "6 questions about redirects for SEO"
The summer has just ended. Should you already prepare for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google isn’t something you do overnight. It’s never too early to start. So, if you have an online shop, let’s start working on your holiday season SEO immediately! […]
Read: "Black Friday & holiday season SEO 2023: 7 tips to start preparing!"
Hot on the heels of our AI release comes Yoast SEO 21.2. Always committed to helping businesses grow and attract more traffic, this new release is packed with enhancements and fixes to improve your experience and site’s SEO. Find out more! What’s new? The update to our sidebar is particularly interesting in the 21.2 release […]
Read: "Yoast SEO 21.2: An updated sidebar"
Nowadays, it seems everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But creating a shop doesn’t equal success. There are many moving parts before you can celebrate sale after sale. One of those is writing great product descriptions. Why improve […]
Read: "7 ways to improve product descriptions in your online store"
To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.
Read: "Structured data with Schema.org: the ultimate guide"
