Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin

Black Friday & holiday season SEO 2023: 7 tips to start preparing!

19 September 2023 Edwin Toonen

The summer has just ended. Should you already prepare for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google isn’t something you do overnight. It’s never too early to start. So, if you have an online shop, let’s start working on your holiday season SEO immediately! […]

Read: "Black Friday & holiday season SEO 2023: 7 tips to start preparing!"
Black Friday & holiday season SEO 2023: 7 tips to start preparing!


7 ways to improve product descriptions in your online store

13 September 2023 Edwin Toonen

Nowadays, it seems everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But creating a shop doesn’t equal success. There are many moving parts before you can celebrate sale after sale. One of those is writing great product descriptions. Why improve […]

Read: "7 ways to improve product descriptions in your online store"
7 ways to improve product descriptions in your online store


Yoast SEO 21.1 brings even more improvements

5 September 2023 Edwin Toonen

Today, there’s a constant demand for more efficient and effective SEO practices. Keeping this in mind, we’re constantly updating and refining the features of Yoast SEO. One of our key milestones was the release of Yoast SEO 21.0, where we revealed a pioneering generative AI to redefine SEO optimization. In our next release, Yoast SEO […]

Read: "Yoast SEO 21.1 brings even more improvements"
Yoast SEO 21.1 brings even more improvements

Product page SEO: 5 things to improve

4 September 2023 Edwin Toonen

Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. You might think this is obvious. That’s why we’ll show you a few less obvious […]

Read: "Product page SEO: 5 things to improve"
Product page SEO: 5 things to improve


Using AI to generate great SEO titles and meta descriptions

22 August 2023 | 4 Comments Edwin Toonen

In part, attracting visitors from the search results pages comes down to crafting irresistible titles and meta descriptions to entice users to click. However, it’s a challenging task to create these elements for every page manually. This is where the disruptive power of generative AI comes into play, revolutionizing your SEO strategy by automating the […]

Read: "Using AI to generate great SEO titles and meta descriptions"
Using AI to generate great SEO titles and meta descriptions

Boost your SEO with AI: Now available in Yoast SEO 21.0

22 August 2023 | 11 Comments Edwin Toonen

Say goodbye to the manual labor of creating SEO-optimized titles and meta descriptions! We’re excited to introduce an AI-powered breakthrough in Yoast SEO 21.0 that transforms how you optimize your content. We’ve harnessed the power of generative AI to bring you effortless title and meta description generation at the click of a button. Dive into […]

Read: "Boost your SEO with AI: Now available in Yoast SEO 21.0"
Boost your SEO with AI: Now available in Yoast SEO 21.0

Generative AI and SEO: Revolutionizing content creation

15 August 2023 Edwin Toonen

SEO has always been vital in making your website visible and getting organic traffic. Content creation is at the heart of SEO success. Yet, creating relevant, high-quality content can be a difficult task. Enter generative artificial intelligence (GenAI), a technology that mimics human-like creativity. Today, generative AI is on everyone’s lips and is poised to […]

Read: "Generative AI and SEO: Revolutionizing content creation"
Generative AI and SEO: Revolutionizing content creation