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Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin


Yoast SEO 6.0: More characters for your meta descriptions

20 December 2017 | 44 Comments Edwin Toonen

The end of the year is coming up fast. Today is the day we’re releasing the last update of Yoast SEO in 2017. It’s been a wild ride this year and we’re already working on big plans for 2018. But first, Yoast SEO 6.0. And yes, we’ve heard you loud and clear; we’ve extended the […]

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Yoast SEO 6.0: More characters for your meta descriptions

Hot off the press: Yoast SEO for TYPO3 1.3

13 December 2017 | 1 Comment Edwin Toonen

While Yoast SEO is mostly known for its WordPress plugin, we are in the process of branching out. We support several plugins for other platforms, like Magento 2. One of those platforms, the large-scale open source CMS TYPO3, received a brand new version of Yoast SEO today. In Yoast SEO for TYPO3 1.3, you’ll find […]

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Hot off the press: Yoast SEO for TYPO3 1.3

Yoast SEO 5.9: A more accessible content analysis

5 December 2017 | 16 Comments Edwin Toonen

A new release doesn’t always have to bring incredible features, as it can silently set the stage for bigger things to come. Yoast SEO 5.9, released today, is such a release. While this release doesn’t contain groundbreaking new features, it does provide an important new piece of the Yoast SEO puzzle for the future: we’ve […]

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Yoast SEO 5.9: A more accessible content analysis

What does the redirect manager in Yoast SEO do?

30 November 2017 | 13 Comments Edwin Toonen

The redirect manager in Yoast SEO Premium is a real lifesaver. It’s a feature we at Yoast use many times a day. Once you used it for a while, you wonder how you ever lived without it. The redirect manager makes everyday website optimization and maintenance a piece of cake. It takes care of all […]

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What does the redirect manager in Yoast SEO do?

What is Googlebot?

21 November 2017 Edwin Toonen

Whenever we think of Googlebot, we see a cute, intelligent Wall-E-like robot speeding off on a quest to find and index knowledge in all corners of yet unknown worlds. It’s always slightly disappointing to be reminded that Googlebot is ‘only’ a computer program written by Google that crawls the web and adds pages to its […]

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What is Googlebot?