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Or just read some posts about Rich Snippets

What are rich snippets? »

Not sure what a rich snippet is? We'll explain it to you in plain English! On top of that, we'll help you get them for your site.

Structured data with Schema.org: the ultimate guide »

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.


Must read articles about Rich Snippets


Recent Rich Snippets articles


How to add HowTo Schema using Yoast SEO blocks

7 September 2020 | 16 Comments | Edwin Toonen

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at an exciting …

Read: "How to add HowTo Schema using Yoast SEO blocks"


Structured data with Schema.org: the ultimate guide

27 August 2020 | 16 Comments | Edwin Toonen

Schema.org takes care of all the structured data needs on your website. If you use it to describe products, reviews, events, and recipes, search engines like Google can pick up this data and present your page in an enhanced way. If you want rich results like snippets, interactive mobile results, voice-activated actions or a listing …

Read: "Structured data with Schema.org: the ultimate guide"


The history of Schema: towards an easy to understand web

17 August 2020 | 13 Comments | Edwin Toonen

Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain momentum. Talk of a machine-readable web started when the internet was still in its infancy. It was Sir Tim Berners-Lee — the computer scientist best …

Read: "The history of Schema: towards an easy to understand web"
history of schema

Making the web better: an interview with Joost & Omar

August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a way to share knowledge between scientists, has grown out to something none of us can imagine life without. And because the web is such an …

Read: "Making the web better: an interview with Joost & Omar"

Optimize for rich results with the Rich Results Testing Tool

19 May 2020 | 17 Comments | Edwin Toonen

Google has loads of interesting free tools, but two important ones for helping you improve your site are Search Console and the Rich Results Testing Tool. Search Console helps you get a general feel for how your site is doing in the SERPs, plus to keep an eye on any errors to fix and improvements …

Read: "Optimize for rich results with the Rich Results Testing Tool"
What are ranking signals?

Google’s Sitelinks Searchbox on WordPress, with or without Yoast SEO

26 February 2020 | 20 Comments | Edwin Toonen

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main URL for a given brand in the search results, above its sitelinks, hence the name. When you search for that brand in Google, you can directly use the site’s search engine. The results will be presented …

Read: "Google’s Sitelinks Searchbox on WordPress, with or without Yoast SEO"
Google Search Console

Rich results are rocking the SERPs

23 January 2020 | 8 Comments | Edwin Toonen

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this …

Read: "Rich results are rocking the SERPs"
Rich snippets - structured data

Rich Snippets

When talking about search result pages, SEOs often refer to “snippets”. Each URL has its own snippet, usually consisting of the title, the URL and the description. Rich snippets are search result snippets with some added info, this could be a rating in stars, maybe including price and availability, but it could also be several upcoming events or an image and preparation time for recipes.

We regularly discuss rich snippets on yoast.com, so read what we’ve had to say about them: