Rich Snippets

When talking about search result pages, SEOs often refer to “snippets”. Each URL has its own snippet, usually consisting of the title, the URL and the description. Rich snippets are search result snippets with some added info, this could be a rating in stars, maybe including price and availability, but it could also be several upcoming events or an image and preparation time for recipes.

We regularly discuss rich snippets on yoast.com, so read what we’ve had to say about them:


Beginners level

What are rich snippets? »

Not sure what a rich snippet is? We'll explain it to you in plain English! On top of that, we'll help you get them for your site.

Expert level

Structured data with Schema.org: the ultimate guide »

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.


Must read articles about Rich Snippets


Recent Rich Snippets articles

What is structured data? This post explains what structured data, schema.org and JSON-LD is and why it is important for SEO.

What are the basics of product page SEO? And how should you use structured data for your products? We'll tell you in this blog!

Ratings and reviews can play a role in the success of your business. Find out about the effects and how to get them showing up in Google!

Browse through our Rich Snippets content posts. »