Rich Snippets

When talking about search result pages, SEOs often refer to “snippets”. Each URL has its own snippet, usually consisting of the title, the URL and the description. Rich snippets are search result snippets with some added info, this could be a rating in stars, maybe including price and availability, but it could also be several upcoming events or an image and preparation time for recipes.

We regularly discuss rich snippets on yoast.com, so read what we’ve had to say about them:

Rich Snippets

Must read articles about Rich Snippets


Structured data for recipes: getting content read out loud

23 May 2018 by Edwin Toonen - 18 Comments

Do you have a recipe site? If so, you might already be using structured data to mark up your recipes so they can get highlighted in the search results. Good work! But, Google recently made some changes that might make your implementation incomplete. It also expanded the possibilities of structured data for recipes by bringing …

Read: "Structured data for recipes: getting content read out loud"
structured data for recipes


How to add HowTo structured data to your how-to article

26 April 2018 by Edwin Toonen - 18 Comments

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. You can even introduce structured data that Google …

Read: "How to add HowTo structured data to your how-to article"
JSON-LD for your website

Elements of the Google Search Engine Results Page

26 February 2018 by Marieke van de Rakt - 20 Comments

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In …

Read: "Elements of the Google Search Engine Results Page"
Category: SEO basics
Tag:
elements of the search results pages of google

Google’s snippets and the length of your meta description

20 December 2017 by Joost de Valk - 47 Comments

You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research. …

Read: "Google’s snippets and the length of your meta description"
Meta description


Adding JSON-LD structured data with Google Tag Manager

You’ve probably heard us talk a lot about structured data, Schema.org and JSON-LD. Schema structured data on your site can result in highlighted search results. In this article, we’ll show you how to implement structured data using the JSON-LD Schema.org markup on the pages of your site. Here, we’ll take a closer look at how …

Read: "Adding JSON-LD structured data with Google Tag Manager"
JSON-LD for your website

New online SEO training: Structured data

If you want your search results to stand out from your competition’s, you’ll need rich snippets. You’ll want to pimp your results with 5 star reviews, stock information or location, for example. To get a rich snippet, you have to learn to implement structured data. Our latest SEO course will teach you exactly how to …

Read: "New online SEO training: Structured data"
structured data training


Google Search Console and structured data

22 June 2017 by Edwin Toonen - 19 Comments

Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in the Google search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found …

Read: "Google Search Console and structured data"
google analytics dashboards


Browse our SEO Blog categories