Want to learn about Rich Snippets?

Take our Yoast training subscription!

  • Get all 9 SEO courses to fully optimize your website & content
  • Get new courses for free!
  • Get access to exclusive Premium content
  • Save 60% with this training bundle!
More info

Or just read some posts about rich snippets

Structured data with Schema.org: the ultimate guide »

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.


Must read articles about Rich Snippets

  • Rich results are on the rise »

    Rich results are highlighted search results. They can help your site get better results. Find out what they are and why they're showing up.

  • How to get mobile Rich Cards in Google »

    Rich Cards are Google's newest way of displaying search results on mobile. Structured data can help you get these swipeable cards. Learn how!

  • What are rich snippets? »

    Not sure what a rich snippet is? We'll explain it to you in plain English! On top of that, we'll help you get them for your site.

  • How to get a Google answer box »

    Want to jump to the top of Google search results? Try getting a Google answer box for your content. This post shows you how you can do this.


Recent Rich Snippets articles


Rich results are on the rise

24 May 2019 | 4 Comments | Edwin Toonen

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this …

Read: "Rich results are on the rise"
Rich snippets - structured data

What’s technical SEO? 8 technical aspects everyone should know

An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language – …

Read: "What’s technical SEO? 8 technical aspects everyone should know"
Ask Yoast: technical SEO




How to add HowTo Schema to your how-to article

12 September 2018 | 7 Comments | Edwin Toonen

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at a relatively …

Read: "How to add HowTo Schema to your how-to article"
JSON-LD for your website

Structured data for recipes: getting content read out loud

23 May 2018 | 18 Comments | Edwin Toonen

Do you have a recipe site? If so, you might already be using structured data to mark up your recipes so they can get highlighted in the search results. Good work! But, Google recently made some changes that might make your implementation incomplete. It also expanded the possibilities of structured data for recipes by bringing …

Read: "Structured data for recipes: getting content read out loud"
structured data for recipes

Elements of the Google Search Engine Results Page

26 February 2018 | 20 Comments | Marieke van de Rakt

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In …

Read: "Elements of the Google Search Engine Results Page"
elements of the search results pages of google

Google’s snippets and the length of your meta description

20 December 2017 | 47 Comments | Joost de Valk

You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research. …

Read: "Google’s snippets and the length of your meta description"
Meta description

Rich Snippets

When talking about search result pages, SEOs often refer to “snippets”. Each URL has its own snippet, usually consisting of the title, the URL and the description. Rich snippets are search result snippets with some added info, this could be a rating in stars, maybe including price and availability, but it could also be several upcoming events or an image and preparation time for recipes.

We regularly discuss rich snippets on yoast.com, so read what we’ve had to say about them: