Rich Snippets

When talking about search result pages, SEOs often refer to “snippets”. Each URL has its own snippet, usually consisting of the title, the URL and the description. Rich snippets are search result snippets with some added info, this could be a rating in stars, maybe including price and availability, but it could also be several upcoming events or an image and preparation time for recipes.

We regularly discuss rich snippets on yoast.com, so read what we’ve had to say about them:


Structured data with Schema.org: the ultimate guide

13 January 2017 by Edwin Toonen » - 25 Comments

Rich snippets everywhere

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.

Category: Technical SEO
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Google’s Sitelinks Searchbox and Yoast SEO

5 January 2017 by Edwin Toonen » - 18 Comments

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main search result from a given brand. So after searching for the brand in Google, you can directly use the search engine of the online store or site where you want to look something up. The results »

Categories: Technical SEO, WordPress
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How to get mobile Rich Cards in Google

21 December 2016 by Edwin Toonen » - 7 Comments

Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of Schema.org, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up »

Category: Technical SEO
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Rich snippets everywhere

9 December 2016 by Edwin Toonen » - 17 Comments

Rich snippets everywhere

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different. We see extra information beneath the links, plus a couple of big blocks of rich content, depending on what you look for. The additional lines beneath results are called rich snippets, and they »

Categories: eCommerce, Technical SEO
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Local business listings with Schema.org and JSON-LD

25 November 2016 by Edwin Toonen » - 13 Comments

JSON-LD for your website

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a »

Categories: eCommerce, Technical SEO
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Rich snippets for product listings with Schema.org

14 November 2016 by Edwin Toonen » - 8 Comments

online customers - brand ambassadors

You see them in search results a lot: product listings with added metadata, like price, availability, reviews and specifications. However, not every site offering the same product has the same rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the site hasn’t been »

Category: eCommerce
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Grow your business with ratings and reviews

10 November 2016 by Michiel Heijmans » - 4 Comments

ratings and reviews

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. A testimonial tells you that someone you can identify with has bought a product and loved it. That must mean »

Categories: Technical SEO, User eXperience (UX)
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Use JSON-LD to add schema.org data to your website

2 November 2016 by Michiel Heijmans » - 10 Comments

JSON-LD for your website

In this post, we’ll shed some light on Schema.org and JSON-LD. What is it and how can you put it to use for your website? There are many ways to let Google and other search engines know what your page is about. Next to writing awesome content, which should always be your starting point, we »

Category: Technical SEO
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Weekly SEO recap: mobile friendly & snippets

6 November 2015 by Joost de Valk »

Joost's Weekly SEO Recap

We’re working hard on our upcoming Yoast SEO 3.0 release. Multiple focus keywords is slowly proving itself to me as probably the best thing we’ve ever made. It wasn’t the hottest week in search, which is probably a good thing as we’ve had plenty of those recently, but still there’s some stuff to report, ranging from app »

Category: Technical SEO
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Product page SEO

14 October 2015 by Michiel Heijmans »

product page SEO and UX - beware of the panda and penguin

Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, I’ll show you two not so obvious (at least for most website owners) elements of product page SEO and tell you why it’s so important »

Category: eCommerce
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