Rich Snippets

When talking about search result pages, SEOs often refer to “snippets”. Each URL has its own snippet, usually consisting of the title, the URL and the description. Rich snippets are search result snippets with some added info, this could be a rating in stars, maybe including price and availability, but it could also be several upcoming events or an image and preparation time for recipes.

We regularly discuss rich snippets on yoast.com, so read what we’ve had to say about them:

Structured data with Schema.org: the ultimate guide »

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.


Must read articles about Rich Snippets

  • Rich snippets everywhere

    Rich snippets everywhere »

    Rich snippets can help your site get better results. Find out what they are and how to get them to show up in search engines.

  • How to get mobile Rich Cards in Google

    How to get mobile Rich Cards in Google »

    Rich Cards are Google's newest way of displaying search results on mobile. Structured data can help you get these swipeable cards. Learn how!

  • What are rich snippets?

    What are rich snippets? »

    Not sure what a rich snippet is? We'll explain it to you in plain English! On top of that, we'll help you get them for your site.

Recent Rich Snippets articles


How to add HowTo Schema to your how-to article

12 September 2018 | 7 Comments | Edwin Toonen

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at a relatively …

Read: "How to add HowTo Schema to your how-to article"
JSON-LD for your website

Structured data for recipes: getting content read out loud

23 May 2018 | 18 Comments | Edwin Toonen

Do you have a recipe site? If so, you might already be using structured data to mark up your recipes so they can get highlighted in the search results. Good work! But, Google recently made some changes that might make your implementation incomplete. It also expanded the possibilities of structured data for recipes by bringing …

Read: "Structured data for recipes: getting content read out loud"
structured data for recipes

Elements of the Google Search Engine Results Page

26 February 2018 | 20 Comments | Marieke van de Rakt

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In …

Read: "Elements of the Google Search Engine Results Page"
elements of the search results pages of google

Google’s snippets and the length of your meta description

20 December 2017 | 47 Comments | Joost de Valk

You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research. …

Read: "Google’s snippets and the length of your meta description"
Meta description


Adding JSON-LD structured data with Google Tag Manager

You’ve probably heard us talk a lot about structured data, Schema.org and JSON-LD. Schema structured data on your site can result in highlighted search results. In this article, we’ll show you how to implement structured data using the JSON-LD Schema.org markup on the pages of your site. Here, we’ll take a closer look at how …

Read: "Adding JSON-LD structured data with Google Tag Manager"
JSON-LD for your website

Google Search Console and structured data

22 June 2017 | 19 Comments | Edwin Toonen

Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in the Google search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found …

Read: "Google Search Console and structured data"
google analytics dashboards


Google’s Sitelinks Searchbox and Yoast SEO

5 January 2017 | 18 Comments | Edwin Toonen

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main search result from a given brand. So after searching for the brand in Google, you can directly use the search engine of the online store or site where you want to look something up. The results …

Read: "Google’s Sitelinks Searchbox and Yoast SEO"
Google Search Console

Rich Snippets

When talking about search result pages, SEOs often refer to “snippets”. Each URL has its own snippet, usually consisting of the title, the URL and the description. Rich snippets are search result snippets with some added info, this could be a rating in stars, maybe including price and availability, but it could also be several upcoming events or an image and preparation time for recipes.

We regularly discuss rich snippets on yoast.com, so read what we’ve had to say about them: