Want to learn about Rich Snippets?

Take our Structured data training!

  • Make your search results stand out
  • Increase traffic to your website
  • On-demand SEO training by Yoast
  • No technical skills required!
More info

Or just read some posts about Rich Snippets

Structured data with Schema.org: the ultimate guide »

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.


Must read articles about Rich Snippets

  • Rich results are on the rise »

    Rich results are highlighted search results. They can help your site get better results. Find out what they are and why they're showing up.

  • How to get mobile Rich Cards in Google »

    Rich Cards are Google's newest way of displaying search results on mobile. Structured data can help you get these swipeable cards. Learn how!

  • What are rich snippets? »

    Not sure what a rich snippet is? We'll explain it to you in plain English! On top of that, we'll help you get them for your site.

  • How to get a Google answer box »

    Want to jump to the top of Google search results? Try getting a Google answer box for your content. This post shows you how you can do this.


Recent Rich Snippets articles

What’s powering conversational search? Featured snippets, structured data and actions

11 December 2019 | Edwin Toonen

Voice search is still hot, but it might be a little slower on the uptake than many predicted. Google and friends continue to bombard the consumer with new devices, with new possibilities and new ways of controlling them via voice. The results for these voice searches comes from a mix of actions, knowledge graph data …

Read: "What’s powering conversational search? Featured snippets, structured data and actions"

Search Console showing errors in your product structured data?

21 November 2019 | 14 Comments | Edwin Toonen

Google’s recent run of enhancement reports in Search Console gives you lots of insights into how your site is performing in search. Sometimes, though, it gives you stuff to think about, like errors or improvements to make. For instance, if you run an online store, you’re bound to have come across this structured data error: …

Read: "Search Console showing errors in your product structured data?"
Branding favicon

Grow your business with ratings and reviews

14 November 2019 | 2 Comments | Michiel Heijmans

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work and how structured data can help bring them to …

Read: "Grow your business with ratings and reviews"
ratings and reviews

Google Search Console and the structured data Enhancements report

17 October 2019 | 4 Comments | Edwin Toonen

Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in Google’s search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found …

Read: "Google Search Console and the structured data Enhancements report"
google analytics dashboards


Yoast SEO’s hidden features that secretly level up our SEO

If you use Yoast SEO on your website, you’re probably familiar with features like the SEO analysis or the snippet preview. You might even know that you can easily link to related posts or create redirects in the premium version of the plugin. But there’s (much) more. For instance, the Yoast SEO plugin has so-called …

Read: "Yoast SEO’s hidden features that secretly level up our SEO"
Research

Yoast SEO HowTo block adds Schema to your how-to

12 July 2019 | 39 Comments | Edwin Toonen

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at a relatively …

Read: "Yoast SEO HowTo block adds Schema to your how-to"
JSON-LD for your website


Rich results are on the rise

24 May 2019 | 4 Comments | Edwin Toonen

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this …

Read: "Rich results are on the rise"
Rich snippets - structured data

What is technical SEO? 8 technical aspects everyone should know

An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language – …

Read: "What is technical SEO? 8 technical aspects everyone should know"
Ask Yoast: technical SEO

Rich Snippets

When talking about search result pages, SEOs often refer to “snippets”. Each URL has its own snippet, usually consisting of the title, the URL and the description. Rich snippets are search result snippets with some added info, this could be a rating in stars, maybe including price and availability, but it could also be several upcoming events or an image and preparation time for recipes.

We regularly discuss rich snippets on yoast.com, so read what we’ve had to say about them: