Rich Snippets

When talking about search result pages, SEOs often refer to “snippets”. Each URL has its own snippet, usually consisting of the title, the URL and the description. Rich snippets are search result snippets with some added info, this could be a rating in stars, maybe including price and availability, but it could also be several upcoming events or an image and preparation time for recipes.

We regularly discuss rich snippets on yoast.com, so read what we’ve had to say about them:

Beginners level

What are rich snippets? »

Not sure what a rich snippet is? We'll explain it to you in plain English! On top of that, we'll help you get them for your site.

Expert level

Structured data with Schema.org: the ultimate guide »

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.

Must read articles about Rich Snippets

Rich results are rocking the SERPs »

Rich results are highlighted search results. They can help your site get better results. Find out what they are and why they're showing up.
How to add FAQ Schema in WordPress using Yoast SEO »

Structured data on your FAQ page can help Google understand the questions and answers. Yoast SEO content blocks help you build a FAQ page.
Free SEO training: Structured data for beginners »

Do you want rich results for your site? With structured data, that's possible! This free Structured data for beginners training will teach you how.
Structured data »

Yoast SEO generates schema.org structured data for your site, automatically. It describes your content so search engines can easily understand your website.