When talking about search result pages, SEOs often refer to “snippets”. Each URL has its own snippet, usually consisting of the title, the URL and the description. Rich snippets are search result snippets with some added info, this could be a rating in stars, maybe including price and availability, but it could also be several upcoming events or an image and preparation time for recipes.
We regularly discuss rich snippets on yoast.com, so read what we’ve had to say about them:
Not sure what a rich snippet is? We'll explain it to you in plain English! On top of that, we'll help you get them for your site.
To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.
Must read articles about Rich Snippets
Rich results are highlighted search results. They can help your site get better results. Find out what they are and why they're showing up.
Structured data on your FAQ page can help Google understand the questions and answers. Yoast SEO content blocks help you build a FAQ page.
Do you want rich results for your site? With structured data, that's possible! This free Structured data for beginners training will teach you how.
Yoast SEO generates schema.org structured data for your site, automatically. It describes your content so search engines can easily understand your website.
Recent Rich Snippets articles
Google Search Console loves to send emails. But what can you about the structured data errors it mentions? Here's an example for products.
Do you know how to check the performance of your rich results in Google Search Console? We explain it all in this post.
Ratings and reviews can play a role in the success of your online business. Find out about the effects and how Google uses them.