Rich Snippets

When talking about search result pages, SEOs often refer to “snippets”. Each URL has its own snippet, usually consisting of the title, the URL and the description. Rich snippets are search result snippets with some added info, this could be a rating in stars, maybe including price and availability, but it could also be several upcoming events or an image and preparation time for recipes.

We regularly discuss rich snippets on yoast.com, so read what we’ve had to say about them:


Must read articles about Rich Snippets

Adding JSON-LD structured data with Google Tag Manager

JSON-LD for your website

You’ve probably heard us talk a lot about structured data, Schema.org and JSON-LD. Schema structured data on your site can result in highlighted search results. In this article, we’ll show you how to implement structured data using the JSON-LD Schema.org markup on the pages of your site. Here, we’ll take a closer look at how »

Category: Technical SEO
Tags: ,

New online SEO training: Structured data

structured data training

If you want your search results to stand out from your competition’s, you’ll need rich snippets. You’ll want to pimp your results with 5 star reviews, stock information or location, for example. To get a rich snippet, you have to learn to implement structured data. Our latest SEO course will teach you exactly how to »

Categories: Announcements, Technical SEO
Tags: ,

SEO basics: What are rich snippets?

Rich snippets

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get »

Categories: SEO basics, Technical SEO
Tags: ,

Coming soon: Structured data training!

structured data training

Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? This Thursday, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this »

Categories: Announcements, Technical SEO
Tags: , ,

Google Search Console and structured data

22 June 2017 by Edwin Toonen » - 19 Comments

google analytics dashboards

Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in the Google search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found »

Category: Analytics
Tags: , ,

SEO basics: What is structured data?

what is structured data and schema.org

You might have heard about structured data, Schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO?  For all of you who don’t know what structured data is: this post will make it clear to you! Increase »

Categories: SEO basics, Technical SEO
Tags: ,

Structured data with Schema.org: the ultimate guide

13 January 2017 by Edwin Toonen » - 25 Comments

Rich snippets

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.

Category: Technical SEO
Tags: ,

Google’s Sitelinks Searchbox and Yoast SEO

5 January 2017 by Edwin Toonen » - 18 Comments

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main search result from a given brand. So after searching for the brand in Google, you can directly use the search engine of the online store or site where you want to look something up. The results »

Categories: Technical SEO, WordPress
Tags: , ,

How to get mobile Rich Cards in Google

21 December 2016 by Edwin Toonen » - 7 Comments

Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of Schema.org, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up »

Category: Technical SEO
Tags: , ,

Rich snippets everywhere

9 December 2016 by Edwin Toonen » - 17 Comments

Rich snippets

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different. We see extra information beneath the links, plus a couple of big blocks of rich content, depending on what you look for. The additional lines beneath results are called rich snippets, and they »

Categories: eCommerce, Technical SEO
Tags: ,