Rich Snippets archives

Recent Rich Snippets articles

Product page SEO: 5 things to improve

26 October 2021 | 5 Comments | Edwin Toonen

Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at least for most website owners — elements of product page SEO and tell you why …

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Product page SEO: 5 things to improve


Did Google Search Console send an email with an error message?

18 June 2021 | 10 Comments | Edwin Toonen

We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep your site working properly and find opportunities to get better results from the SERPs. But, one thing Google Search Console also does, is send you emails when they encounter an issue. And those error messages …

Read: "Did Google Search Console send an email with an error message?"
Did Google Search Console send an email with an error message?

How to check the performance of your rich results in Google Search Console

7 June 2021 | 2 Comments | Edwin Toonen

Adding structured data to your site is a great way of describing your content to Google so that it makes it easier for it to grasp your pages. Once you’ve added it, you can monitor the performance of your rich results in Google Search Console. This tool gives you everything you need to get the …

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How to check the performance of your rich results in Google Search Console

How to get ratings and reviews for your online business

31 May 2021 | 4 Comments | Edwin Toonen

Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how …

Read: "How to get ratings and reviews for your online business"
How to get ratings and reviews for your online business

Rich results are rocking the SERPs

18 May 2021 | 6 Comments | Edwin Toonen

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this …

Read: "Rich results are rocking the SERPs"
Rich results are rocking the SERPs

Local business listings with Schema.org structured data

6 May 2021 | 4 Comments | Edwin Toonen

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a …

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Local business listings with Schema.org structured data

Rich results for products with Schema.org structured data

29 March 2021 | 4 Comments | Edwin Toonen

You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the …

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Rich results for products with Schema.org structured data

Coming soon: Understanding structured data course!

There’s a new Yoast SEO academy course on its way: the Understanding structured data course! Are you ready to take a deep dive into the theory of structured data? After completing this course, you’ll understand the concepts and terms related to structured data in detail. And, implementing this knowledge could help you get wonderful rich …

Read: "Coming soon: Understanding structured data course!"
Coming soon: Understanding structured data course!

What’s technical SEO? 8 technical aspects everyone should know

In this post, we’ll go into the basics of technical SEO. Now, discussing the basics of technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO …

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What’s technical SEO? 8 technical aspects everyone should know