Rich Snippets archives

Recent Rich Snippets articles

Making the web better: an interview with Joost & Omar

30 July 2020 | 22 Comments Willemien Hallebeek

August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a way to share knowledge between scientists, has grown out to something none of us can imagine life without. And because the web is such an …

Read: "Making the web better: an interview with Joost & Omar"
Making the web better: an interview with Joost & Omar

Google’s Sitelinks Searchbox, with or without Yoast SEO

26 February 2020 | 20 Comments Edwin Toonen

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main URL for a given brand in the search results, above its sitelinks, hence the name. When you search for that brand in Google, you can directly use the site’s search engine. The results will be presented …

Read: "Google’s Sitelinks Searchbox, with or without Yoast SEO"
Google’s Sitelinks Searchbox, with or without Yoast SEO

What’s powering conversational search? Featured snippets, structured data and actions

11 December 2019 | 8 Comments Edwin Toonen

Voice search is still hot, but it might be a little slower on the uptake than many predicted. Google and friends continue to bombard the consumer with new devices, with new possibilities and new ways of controlling them via voice. The results for these voice searches come from a mix of actions, knowledge graph data, …

Read: "What’s powering conversational search? Featured snippets, structured data and actions"
What’s powering conversational search? Featured snippets, structured data and actions

Search Console showing errors in your product structured data?

21 November 2019 | 14 Comments Edwin Toonen

Google’s recent run of enhancement reports in Search Console gives you lots of insights into how your site is performing in search. Sometimes, though, it gives you stuff to think about, like errors or improvements to make. For instance, if you run an online store, you’re bound to have come across this structured data error: …

Read: "Search Console showing errors in your product structured data?"
Search Console showing errors in your product structured data?


A story about Schema, structured data and robots

17 April 2019 | 4 Comments Edwin Toonen

Once upon a time, there was a little robot who came to a website to try to figure out what it was all about. The robot read some words and followed some links and thought: “Well, there are a lot of mentions of this particular word, so the page must be about that!” She sent …

Read: "A story about Schema, structured data and robots"
A story about Schema, structured data and robots

Structured data for recipes: getting content read out loud

Do you have a recipe site? If so, you might already be using structured data to mark up your recipes so they can get highlighted in the search results. Good work! But, Google recently made some changes that might make your implementation incomplete. It also expanded the possibilities of structured data for recipes by bringing …

Read: "Structured data for recipes: getting content read out loud"
Structured data for recipes: getting content read out loud

Elements of the Google Search Engine Results Page

26 February 2018 | 20 Comments Marieke van de Rakt

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. Still, the page can look rather different depending on what you’re searching for. And, which of those results are paid for and which are not – the organic ones? In …

Read: "Elements of the Google Search Engine Results Page"
Elements of the Google Search Engine Results Page

Google’s snippets and the length of your meta description

20 December 2017 | 47 Comments Joost de Valk

You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research. …

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Google’s snippets and the length of your meta description

Use JSON-LD to add schema.org data to your website

2 November 2016 | 10 Comments Michiel Heijmans

In this post, we’ll shed some light on Schema.org and JSON-LD. What is it and how can you put it to use for your website? There are many ways to let Google and other search engines know what your page is about. Next to writing awesome content, which should always be your starting point, we …

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Use JSON-LD to add schema.org data to your website