Schema.org

Several big search engines developed a project called Schema.org, which contains the structured data markup supported by the search engines. Basically, it’s a large collection of code formats. You can use Schema.org to find the markup you need to add structured data to your page. Here, you can read what we’ve written on this subject! Want to know more? Check out our structured data training!

What is structured data? »

What is structured data? This post explains what structured data, schema.org and JSON-LD is and why it is important for SEO.

Structured data with Schema.org: the ultimate guide »

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.


Must read articles about Schema.org


Recent Schema.org articles


Coming soon: Understanding structured data course!

There’s a new Yoast SEO academy course on its way: the Understanding structured data course! Are you ready to take a deep dive into the theory of structured data? After completing this course, you’ll understand the concepts and terms related to structured data in detail. And, implementing this knowledge could help you get wonderful rich …

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SEO in 2021: A new chance to impress

29 December 2020 | 12 Comments | Edwin Toonen

Although it also brought lots of good things, 2020 was a year to quickly forget for most of us. So let us take a look at next year. For most sites, SEO in 2021 is not much different from the past couple of years: you still need to improve the same stuff, but you do …

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Towards a trusted web: Timestamping content with WordProof

18 December 2020 | 5 Comments | Edwin Toonen

The worldwide web is one of the greatest achievements of mankind. It has revolutionized communication and allowed for a stunning amount of innovation to happen. As a place without regulation, the web was allowed to grow tremendously. But today, we cope with the side-effects of that unregulated growth: misuse hurts people and even democracies. Now, …

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Structured data for beginners: New and free training course!

19 November 2020 | 2 Comments | Marieke van de Rakt

Today, we’re adding a NEW and FREE training course to Yoast SEO academy: Structured data for beginners! Want to get noticed in Google? Want your pages to stand out from the other search results? Then you need colorful, rich results that entice people to click. To show rich results for your website, search engines need …

Read: "Structured data for beginners: New and free training course!"
structured data for beginners

How to get ratings and reviews for your online business

13 October 2020 | 2 Comments | Michiel Heijmans

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work, how you can get them and how structured data …

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ratings and reviews


Local ranking factors that help your small business’ SEO

10 September 2020 | 18 Comments | Michiel Heijmans

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are …

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local seo

Schema.org is hard, Yoast SEO makes it easy for you

9 September 2020 | 9 Comments | Joost de Valk

Getting a Schema.org implementation right on a website was always enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. For years, even the best implementations were still just a fragmented mess. In the spring of 2019, we fixed that with Yoast SEO 11.0 — and …

Read: "Schema.org is hard, Yoast SEO makes it easy for you"
Yoast SEO Schema FI

Schema.org

Several big search engines developed a project called Schema.org, which contains the structured data markup supported by the search engines. Basically, it’s a large collection of code formats. You can use Schema.org to find the markup you need to add structured data to your page. Here, you can read what we’ve written on this subject! Want to know more? Check out our structured data training!