You probably know the feeling. You’re Googling for a term you’d (like to) rank for and you see a competitor that has a search result that looks incredible. It has star ratings or an image, or both. Or it might have a video, or some other thing. These are so-called rich results. They stand out …Read: "How to get great looking Google results"
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Or just read some posts about Schema.org
What is structured data? This post explains what structured data, schema.org and JSON-LD is and why it is important for SEO.
To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.
Must read articles about Schema.org
Make your product stand out from the competition. Using structured data, it is possible to get rich snippets in the search results.
Did you know there are rich results for how-to articles? Get them by building a how-to article using the Yoast SEO HowTo structured data content block.
Structured data on your FAQ page can help Google understand the questions and answers. Yoast SEO content blocks help you build a FAQ page.
Today, everyone's talking about Schema. But did you know that it has been around for quite a while? Let's dive into the history of Schema!
Recent Schema.org articles
If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are …Read: "Local ranking factors that help your small business’ SEO"
Getting a Schema.org implementation right on a website was always enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. For years, even the best implementations were still just a fragmented mess. In the spring of 2019, we fixed that with Yoast SEO 11.0 — and …Read: "Schema.org is hard, Yoast SEO makes it easy for you"
You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at an exciting …Read: "How to add HowTo Schema using Yoast SEO blocks"
Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ. …Read: "How to add FAQ Schema in WordPress using Yoast SEO"
Schema.org takes care of all the structured data needs on your website. If you use it to describe products, reviews, events, and recipes, search engines like Google can pick up this data and present your page in an enhanced way. If you want rich results like snippets, interactive mobile results, voice-activated actions or a listing …Read: "Structured data with Schema.org: the ultimate guide"
Get ready for a brand new version of Yoast SEO! The 14.8 release is so full of remarkable free and premium features we’re having a hard time mentioning them all in this short introduction. So, to make everyone’s life easier, let’s start this post with a list of new features. In Yoast SEO 14.8, you’ll …Read: "Yoast SEO 14.8: Related links block in Premium, a new Schema tab and Arabic keyphrase recognition"
Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain momentum. Talk of a machine-readable web started when the internet was still in its infancy. It was Sir Tim Berners-Lee — the computer scientist best …Read: "The history of Schema: towards an easy to understand web"
August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a way to share knowledge between scientists, has grown out to something none of us can imagine life without. And because the web is such an …Read: "Making the web better: an interview with Joost & Omar"
We all want to increase our sales, lift engagement, and get the best possible result out of our website. That’s why it only seems right to give you a three-step rocket of SEO quick wins to kick-start your website. In this post, I will show you three things you can do right now to improve …Read: "3 SEO quick wins to implement right now"
Several big search engines developed a project called Schema.org, which contains the structured data markup supported by the search engines. Basically, it’s a large collection of code formats. You can use Schema.org to find the markup you need to add structured data to your page. Here, you can read what we’ve written on this subject! Want to know more? Check out our structured data training!