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Or just read some posts about Schema.org

What is structured data? »

What is structured data? This post explains what structured data, schema.org and JSON-LD is and why it is important for SEO.

Structured data with Schema.org: the ultimate guide »

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.


Must read articles about Schema.org


Recent Schema.org articles

Get Google’s new video reporting with the Yoast Video SEO plugin

8 October 2019 | 1 Comment | Edwin Toonen

Yesterday, Google announced a new addition to the rapidly expanding lineup of enhancement reports in Search Console. This time, it’s all about video! You can now not only see how your video performs in search, but also if your videos have valid structured data so they are eligible for rich results. Need help getting your …

Read: "Get Google’s new video reporting with the Yoast Video SEO plugin"
Ask Yoast case study: renting holiday home


Google’s Knowledge Panel: What is it and how to get one?

Google’s Knowledge Panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you …

Read: "Google’s Knowledge Panel: What is it and how to get one?"
ranking high in Google

Yoast SEO’s hidden features that secretly level up our SEO

If you use Yoast SEO on your website, you’re probably familiar with features like the SEO analysis or the snippet preview. You might even know that you can easily link to related posts or create redirects in the premium version of the plugin. But there’s (much) more. For instance, the Yoast SEO plugin has so-called …

Read: "Yoast SEO’s hidden features that secretly level up our SEO"
Research

How to add HowTo Schema to your how-to article

12 July 2019 | 39 Comments | Edwin Toonen

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at a relatively …

Read: "How to add HowTo Schema to your how-to article"
JSON-LD for your website


Rich results are on the rise

24 May 2019 | 4 Comments | Edwin Toonen

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this …

Read: "Rich results are on the rise"
Rich snippets - structured data

Schema.org is hard; we’re making it easy

16 April 2019 | 58 Comments | Joost de Valk

Getting a Schema.org implementation right on a website was – until today – enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. The best implementations so far really are, sadly, still just a fragmented mess. Today, we’ve fixed that. The best Schema.org implementations we see …

Read: "Schema.org is hard; we’re making it easy"
what is structured data and schema.org

How to optimize your restaurant website

If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already, but we’ve decided to focus a bit more on specific types of websites in a number of posts. In this post, we discuss what you need …

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how to optimize your restaurant website


Schema.org

Several big search engines developed a project called Schema.org, which contains the structured data markup supported by the search engines. Basically, it’s a large collection of code formats. You can use Schema.org to find the markup you need to add structured data to your page. Here, you can read what we’ve written on this subject! Want to know more? Check out our structured data training!