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Or just read some posts about Schema.org

What is structured data? »

What is structured data? This post explains what structured data, schema.org and JSON-LD is and why it is important for SEO.

Structured data with Schema.org: the ultimate guide »

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.


Must read articles about Schema.org


Recent Schema.org articles

What’s powering conversational search? Featured snippets, structured data and actions

11 December 2019 | Edwin Toonen

Voice search is still hot, but it might be a little slower on the uptake than many predicted. Google and friends continue to bombard the consumer with new devices, with new possibilities and new ways of controlling them via voice. The results for these voice searches comes from a mix of actions, knowledge graph data …

Read: "What’s powering conversational search? Featured snippets, structured data and actions"

Search Console showing errors in your product structured data?

21 November 2019 | 14 Comments | Edwin Toonen

Google’s recent run of enhancement reports in Search Console gives you lots of insights into how your site is performing in search. Sometimes, though, it gives you stuff to think about, like errors or improvements to make. For instance, if you run an online store, you’re bound to have come across this structured data error: …

Read: "Search Console showing errors in your product structured data?"
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Grow your business with ratings and reviews

14 November 2019 | 2 Comments | Michiel Heijmans

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work and how structured data can help bring them to …

Read: "Grow your business with ratings and reviews"
ratings and reviews

Google Search Console and the structured data Enhancements report

17 October 2019 | 4 Comments | Edwin Toonen

Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in Google’s search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found …

Read: "Google Search Console and the structured data Enhancements report"
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Get Google’s new video reporting with the Yoast Video SEO plugin

8 October 2019 | 1 Comment | Edwin Toonen

Yesterday, Google announced a new addition to the rapidly expanding lineup of enhancement reports in Search Console. This time, it’s all about video! You can now not only see how your video performs in search, but also if your videos have valid structured data so they are eligible for rich results. Need help getting your …

Read: "Get Google’s new video reporting with the Yoast Video SEO plugin"
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Google’s Knowledge Panel: What is it and how to get one?

Google’s Knowledge Panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you …

Read: "Google’s Knowledge Panel: What is it and how to get one?"
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Yoast SEO’s hidden features that secretly level up our SEO

If you use Yoast SEO on your website, you’re probably familiar with features like the SEO analysis or the snippet preview. You might even know that you can easily link to related posts or create redirects in the premium version of the plugin. But there’s (much) more. For instance, the Yoast SEO plugin has so-called …

Read: "Yoast SEO’s hidden features that secretly level up our SEO"
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Yoast SEO HowTo block adds Schema to your how-to

12 July 2019 | 39 Comments | Edwin Toonen

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at a relatively …

Read: "Yoast SEO HowTo block adds Schema to your how-to"
JSON-LD for your website


Schema.org

Several big search engines developed a project called Schema.org, which contains the structured data markup supported by the search engines. Basically, it’s a large collection of code formats. You can use Schema.org to find the markup you need to add structured data to your page. Here, you can read what we’ve written on this subject! Want to know more? Check out our structured data training!