Want to learn about Schema.org?

Take our Structured data training!

  • Make your search results stand out
  • Increase traffic to your website
  • On-demand SEO training by Yoast
  • No technical skills required!
More info

Or just read some posts about Schema.org

What is structured data? »

What is structured data? This post explains what structured data, schema.org and JSON-LD is and why it is important for SEO.

Structured data with Schema.org: the ultimate guide »

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.


Must read articles about Schema.org


Recent Schema.org articles

3 SEO quick wins to implement right now

We all want to increase our sales, lift engagement, and get the best possible result out of our website. That’s why it only seems right to give you a three-step rocket of SEO quick wins to kick-start your website. In this post, I will show you three things you can do right now to improve …

Read: "3 SEO quick wins to implement right now"
SEO quick wins

4 tips to quickly improve your website in the current situation

Everything is happening online, now that the situation with COVID-19 has everyone staying at home as much as possible. You’re not going to events, you’re not sitting down with customers. So, your online presence is more important than ever. Your website is your business card. And you want it to be found! But many people …

Read: "4 tips to quickly improve your website in the current situation"
Quickly improve your website


Google’s Sitelinks Searchbox on WordPress, with or without Yoast SEO

26 February 2020 | 20 Comments | Edwin Toonen

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main URL for a given brand in the search results, above its sitelinks, hence the name. When you search for that brand in Google, you can directly use the site’s search engine. The results will be presented …

Read: "Google’s Sitelinks Searchbox on WordPress, with or without Yoast SEO"
Google Search Console

Rich results are rocking the SERPs

23 January 2020 | 8 Comments | Edwin Toonen

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this …

Read: "Rich results are rocking the SERPs"
Rich snippets - structured data

What’s powering conversational search? Featured snippets, structured data and actions

11 December 2019 | 8 Comments | Edwin Toonen

Voice search is still hot, but it might be a little slower on the uptake than many predicted. Google and friends continue to bombard the consumer with new devices, with new possibilities and new ways of controlling them via voice. The results for these voice searches comes from a mix of actions, knowledge graph data …

Read: "What’s powering conversational search? Featured snippets, structured data and actions"

Search Console showing errors in your product structured data?

21 November 2019 | 14 Comments | Edwin Toonen

Google’s recent run of enhancement reports in Search Console gives you lots of insights into how your site is performing in search. Sometimes, though, it gives you stuff to think about, like errors or improvements to make. For instance, if you run an online store, you’re bound to have come across this structured data error: …

Read: "Search Console showing errors in your product structured data?"
Branding favicon

Grow your business with ratings and reviews

14 November 2019 | 2 Comments | Michiel Heijmans

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work and how structured data can help bring them to …

Read: "Grow your business with ratings and reviews"
ratings and reviews

Google Search Console and the structured data Enhancements report

17 October 2019 | 4 Comments | Edwin Toonen

Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in Google’s search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found …

Read: "Google Search Console and the structured data Enhancements report"
google analytics dashboards

Get Google’s new video reporting with the Yoast Video SEO plugin

8 October 2019 | 1 Comment | Edwin Toonen

Yesterday, Google announced a new addition to the rapidly expanding lineup of enhancement reports in Search Console. This time, it’s all about video! You can now not only see how your video performs in search, but also if your videos have valid structured data so they are eligible for rich results. Need help getting your …

Read: "Get Google’s new video reporting with the Yoast Video SEO plugin"
Ask Yoast case study: renting holiday home

Schema.org

Several big search engines developed a project called Schema.org, which contains the structured data markup supported by the search engines. Basically, it’s a large collection of code formats. You can use Schema.org to find the markup you need to add structured data to your page. Here, you can read what we’ve written on this subject! Want to know more? Check out our structured data training!