Understanding structured data training

Learn how structured data works…

You might have seen some great-looking results on the search engine pages. They might include an image, ratings, or reviews. So, how do you improve your chances of getting such a result? Structured data is the answer. If you want to compete in the search results nowadays, you need structured data. This training course will teach you all about the concepts and terms related to structured data in detail.

… and how you can use it to get attention-grabbing results in the SERPs

In this advanced course, you’ll take a deep dive into the world of structured data. Structured data is incredibly important if you want to compete in the search results. If you want to stand out, you have to get rich results for your site. And if you want to get rich results, you should understand structured data. This course will help people understand structured data in detail. Implementing this knowledge can help them get noticed in the search results.​

Note: The new Understanding structured data training course is a sequel to the previous, free course on structured data: the free Structured data for beginners course. Haven’t completed this yet? We recommend finishing it before starting with this more advanced course. Over 5000 users have already taken this course, are you next?

This course is a part of the Yoast SEO Premium subscription. That means that you’ll get full access to Yoast SEO academy plus you’ll get the Yoast SEO Premium plugin as well!

This course is for you if…

• You know the basics of structured data but are afraid of using it. You’ve followed our ‘Structured data for beginners training’ or have some general knowledge of structured data.
• You are an experienced copywriter, marketeer, or website consultant that wants to stay on top of the latest SEO developments. Structured data is overtaking the internet slowly but surely. If you use it, you increase your chances to get better positioned in the search results. That translates to more visibility, increased traffic, and greater reach.
• You want to improve the search appearance of your site without using code. You don’t have to be a developer to add structured data to your site. Do you want clickable, attention-grabbing results for your pages? We’ll tell you how to get them without using code!
• You want to get ahead of your competition. If your site uses structured data and your competitors don’t, guess which one search engines will prefer? Yes, the one that makes it easy for them to understand the content with structured data.

After this free training, you will know…

• all about the different structured data types that you can use to improve the search appearance of your site;
• how to mark up structured data and when to use it; 
• where to place structured data (in the code);
• the importance of structured data for your site.

In short, you will walk out of this course with valuable information. Powered with this knowledge, you can significantly improve the performance of your site in the search results.