Free SEO training: Structured data for beginners

  • Learn how to get great-looking rich results that stand out in the search results
  • Understand why structured data is incredibly important for SEO
  • Find out how Yoast SEO helps you effortlessly add structured data to your site
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Learn how to get great-looking results on search engine pages

You may have noticed that these days, search engine pages are beaming with colorful, clickable, attention-grabbing search results. Have you ever wondered if you can get your site to appear like that on the search result pages? You don’t have to wonder anymore, because the answer is yes, of course, you can! This course will teach you how to get the best results for your site by using structured data. 

 

So, what is structured data? It is code that tells search engines, loud and clear, what your pages are about. They don’t have to wonder if the text you have on a page is an article, a news piece, or a product description. The code will tell them all they need to know. Consequently, search engines can highlight your site and give it more visibility in the search results. 

In this beginner’s course, you’ll learn the basics of structured data. We assure you, you do not have to be a developer to follow it. First, we’ll give you the foundational knowledge you need to get started. We’ll then show you how easy it is to add structured data to your site with Yoast SEO. You won’t have to touch any code. You’ll love it!


This course is for you if…

  • You are just getting started with SEO, and you want to do all the right things for your site. It doesn’t matter if you just started your blog, recently got into SEO, or decided to promote your business online. If you have a website, you want it to perform well and get traffic. Structured data can help you there. You are off to a great start by taking a course and gathering valuable structured data knowledge!
  • You are an experienced copywriter, marketeer, or website consultant that wants to stay on top of the latest SEO developments. Structured data is overtaking the internet slowly but surely. If you use it, you increase your chances to get better positioned in the search results. That translates to more visibility, increased traffic, and greater reach.
  • You want to improve the search appearance of your site without using code. You don’t have to be a developer to add structured data to your site. Do you want clickable, attention-grabbing results for your pages? We’ll tell you how to get them without using code!
  • You want to get ahead of your competition. If your site uses structured data and your competitors don’t, guess which one search engines will prefer? Yes, the one that makes it easy for them to understand the content with structured data.
  • You use Yoast SEO, but you are still unsure how to get the best out of it. Yoast SEO automatically adds structured data to your site. In this course, you’ll learn about the Yoast approach to structured data and all the ways it helps you get it!

After this free training, you will know…

  • why you need structured data to improve the search appearance of your site;
  • what concrete results do adding structured data to your site bring for you; 
  • how to use Yoast SEO to add structured data to your site;
  • how to use Yoast SEO add-ons to add structured data to your site.

In short, you will walk out of this course with valuable information. Powered with the knowledge, you can significantly improve the performance of your site in the search results.


Check out all our free courses!

Currently, we offer the following free Yoast SEO academy courses:

  • SEO for beginners training
    Learn the basics of SEO and get quick wins to make your site rank higher.
  • Yoast SEO for WordPress plugin training
    Learn about how to set up and use the Yoast SEO for WordPress plugin so it makes SEO even easier.
  • WordPress for beginners training
    Learn the ins and outs of creating and maintaining a WordPress website.
  • Block editor training
    Learn how to create awesome content with the new WordPress block editor.
  • Structured data for beginners training
    Learn how to make your site stand out from the crowd by adding structured data!


 

How is the Structured data for beginners training set up?

The course consists of three short but informative modules.

Module 1

In the first module, we explain what structured data is. We also show you examples of what adding structured data looks like in the search results. 

 

Module 2

In the second module, we zoom into the Yoast SEO approach to structured data. This is where it gets exciting. We’ll tell you about our unique approach to structured data. You’ll understand why search engines love it and how it can elevate your site’s search appearance. You will also learn about the Yoast SEO add-ons and the specific structured data they produce. 

 

Module 3

Finally, in the third module, we will show you how to use the Yoast SEO structured data blocks. These blocks add HowTo and FAQ structured data to your page, which increases your chance to get rich results. 

 

All in all, you will understand structured data much better, and together with Yoast SEO, you’ll be ready to start working with it!

What’s included in the Structured data for beginners training?

You get access to all of the course content, consisting of:

  • over 30 minutes of instructional videos; 
  • PDF files filled with information that will reinforce your knowledge and understanding of structured data; 
  • quizzes that challenge you to revise what you learned and make the learning stick; 
  • a cheat sheet with the vocabulary used throughout the course.

It will take you a little over 30 minutes to watch all the videos that contain essential information. But we encourage you to use the reading materials and the quizzes as well. Take your time, process the information, and revise as much as you need! 

Who teaches the Structured data for beginners training?

This course features some of the top Yoast experts. Meet…

  • Marieke van de Rakt, CEO of Yoast. Her enthusiastic approach will make you immediately fall in love with structured data and inspire you to learn more. 
  • Joost de Valk, CPO and founder of Yoast. He is one of the masterminds behind the Yoast approach to structured data. So, you can trust that he knows this stuff! 
  • The Yoast SEO academy team. They invest all their energy to bring you high-quality knowledge that will help you succeed in the SEO world! 

Our instructors are enthusiastic, knowledgeable, and excited to pass on their knowledge to you!

Show off your structured data skills

Finishing a course is a great accomplishment. You’d certainly like to share that with the world, and we make that possible! After completing the course, you’ll get a Yoast certificate and a badge you can display on your website, or add to your CV or LinkedIn profile.

preview badge structured data for beginners course