Schema.org archives - Page 2 of 3

Recent Schema.org articles

Schema.org is hard; we’re making it easy

16 April 2019 | 58 Comments | Joost de Valk

Getting a Schema.org implementation right on a website was – until today – enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. The best implementations so far really are, sadly, still just a fragmented mess. Today, we’ve fixed that. The best Schema.org implementations we see …

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what is structured data and schema.org

How to optimize your restaurant website

If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already, but we’ve decided to focus a bit more on specific types of websites in a number of posts. In this post, we discuss what you need …

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how to optimize your restaurant website


SEO in 2019: Improve, improve, improve

2 January 2019 | 16 Comments | Edwin Toonen

For most sites, SEO in 2019 is not much different from the past couple of years: you still need to improve the same stuff, but you do need to set the bar higher and higher. Competition is getting fiercer and Google — and your potential client — is getting better at recognizing true quality. Also, …

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Structured data for recipes: getting content read out loud

23 May 2018 | 18 Comments | Edwin Toonen

Do you have a recipe site? If so, you might already be using structured data to mark up your recipes so they can get highlighted in the search results. Good work! But, Google recently made some changes that might make your implementation incomplete. It also expanded the possibilities of structured data for recipes by bringing …

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structured data for recipes

3 SEO quick wins to implement right now

10 January 2018 | 22 Comments | Michiel Heijmans

We all want to increase sales, lift engagement and give our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website. In this post, I will show you three things you can do right now to improve your website for your visitors, …

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SEO quick wins


Google Tag Manager: an introduction

Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool. Here I want to …

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Google Tag Manager

Local ranking factors that help your local business’ SEO

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are …

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local seo