Schema.org archives

Recent Schema.org articles

Local business listings with Schema.org structured data

1 February 2024 Edwin Toonen

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. Adding structured data to your site can help search engines understand your business and how it performs. For this reason, you must add your NAP details, store/location map, reviews, and images. Find out …

Read: "Local business listings with Schema.org structured data"
Local business listings with Schema.org structured data

Yoast SEO helps you navigate all Google Schema updates

14 December 2023 Edwin Toonen

Google has announced a couple of updates to its Schema structured data support. These enhancements will improve discussion forums, profile pages, and organizations’ appearance in search engine results pages. Let’s review these changes. So you’ll see how the Yoast SEO Schema framework can help you leverage them to their fullest potential. About the discussion and …

Read: "Yoast SEO helps you navigate all Google Schema updates"
Yoast SEO helps you navigate all Google Schema updates


Product page SEO: 5 things to improve

4 September 2023 Edwin Toonen

Having great product pages is important for your sales. After all, it’s where people decide to click that buy button. Besides optimizing your product pages for user experience, you also want to make sure these pages work for your SEO. You might think this is obvious. That’s why we’ll show you a few less obvious …

Read: "Product page SEO: 5 things to improve"
Product page SEO: 5 things to improve

Yoast SEO’s hidden features that secretly level up your SEO

If you use Yoast SEO on your site, you’re probably familiar with features like the SEO analysis or the snippet preview. You might also know our inclusive language analysis, and how easily you can link to related posts or create redirects in the premium version of the plugin. But there’s (much) more! For instance, the …

Read: "Yoast SEO’s hidden features that secretly level up your SEO"
Yoast SEO’s hidden features that secretly level up your SEO

Check validity of structured data in Google Search Console

23 February 2023 | 6 Comments Edwin Toonen

Google Search Console is an essential tool for website owners. This tool shows you how your site appears in Google’s search results. It also shows you what to improve to maximize your listings in the results. One of the many cool features of Search Console is the structured data analyses found in the Enhancement reports. …

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Check validity of structured data in Google Search Console

SEO in 2023: Your chance to shine!

28 December 2022 | 1 Comment Edwin Toonen

For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true quality. Also, you should keep an eye …

Read: "SEO in 2023: Your chance to shine!"
SEO in 2023: Your chance to shine!


Local ranking factors that help your small business’ SEO

8 November 2022 Edwin Toonen

If you have a local business selling products or services, you have to think about the local ranking of your website. Local SEO will help you surface related search queries in your area. As Google shows local results first in many cases, you need to make sure Google understands where your location is. In this …

Read: "Local ranking factors that help your small business’ SEO"
Local ranking factors that help your small business’ SEO