Schema.org archives

Recent Schema.org articles

Rich results for products with Schema.org structured data

29 March 2021 | 4 Comments Edwin Toonen

You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the …

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Rich results for products with Schema.org structured data

Google’s knowledge panel: What is it and how to get one?

18 March 2021 | 2 Comments Marieke van de Rakt

Google’s knowledge panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds online. If you have a …

Read: "Google’s knowledge panel: What is it and how to get one?"
Google’s knowledge panel: What is it and how to get one?

Structured data for beginners: New and free training course!

19 November 2020 | 2 Comments Marieke van de Rakt

Today, we’re adding a NEW and FREE training course to Yoast SEO academy: Structured data for beginners! Want to get noticed in Google? Want your pages to stand out from the other search results? Then you need colorful, rich results that entice people to click. To show rich results for your website, search engines need …

Read: "Structured data for beginners: New and free training course!"
Structured data for beginners: New and free training course!


Schema.org is hard, Yoast SEO makes it easy for you

9 September 2020 | 9 Comments Joost de Valk

Getting a Schema.org implementation right on a website was always enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. For years, even the best implementations were still just a fragmented mess. In the spring of 2019, we fixed that with Yoast SEO 11.0 — and …

Read: "Schema.org is hard, Yoast SEO makes it easy for you"
Schema.org is hard, Yoast SEO makes it easy for you

How to add HowTo Schema using Yoast SEO blocks

7 September 2020 | 16 Comments Edwin Toonen

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at an exciting …

Read: "How to add HowTo Schema using Yoast SEO blocks"
How to add HowTo Schema using Yoast SEO blocks


Yoast SEO 14.8: Related links block in Premium, a new Schema tab and Arabic keyphrase recognition

18 August 2020 | 18 Comments Willemien Hallebeek

Get ready for a brand new version of Yoast SEO! The 14.8 release is so full of remarkable free and premium features we’re having a hard time mentioning them all in this short introduction. So, to make everyone’s life easier, let’s start this post with a list of new features. In Yoast SEO 14.8, you’ll …

Read: "Yoast SEO 14.8: Related links block in Premium, a new Schema tab and Arabic keyphrase recognition"
Yoast SEO 14.8: Related links block in Premium, a new Schema tab and Arabic keyphrase recognition

The history of Schema: towards an easy to understand web

17 August 2020 | 13 Comments Edwin Toonen

Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain momentum. Talk of a machine-readable web started when the internet was still in its infancy. It was Sir Tim Berners-Lee — the computer scientist best …

Read: "The history of Schema: towards an easy to understand web"
The history of Schema: towards an easy to understand web

Making the web better: an interview with Joost & Omar

30 July 2020 | 22 Comments Willemien Hallebeek

August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a way to share knowledge between scientists, has grown out to something none of us can imagine life without. And because the web is such an …

Read: "Making the web better: an interview with Joost & Omar"
Making the web better: an interview with Joost & Omar