Schema.org archives - Page 3 of 3

Recent Schema.org articles

Structured data for recipes: getting content read out loud

23 May 2018 | 18 Comments | Edwin Toonen

Do you have a recipe site? If so, you might already be using structured data to mark up your recipes so they can get highlighted in the search results. Good work! But, Google recently made some changes that might make your implementation incomplete. It also expanded the possibilities of structured data for recipes by bringing …

Read: "Structured data for recipes: getting content read out loud"
structured data for recipes


Google Tag Manager: an introduction

Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool. Here I want to …

Read: "Google Tag Manager: an introduction"
Google Tag Manager

Local ranking factors that help your local business’ SEO

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are …

Read: "Local ranking factors that help your local business’ SEO"
local seo

Local business listings with Schema.org and JSON-LD

25 November 2016 | 13 Comments | Edwin Toonen

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a …

Read: "Local business listings with Schema.org and JSON-LD"
JSON-LD for your website

Rich results for products with Schema.org structured data

14 November 2016 | Edwin Toonen

You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results, or rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the …

Read: "Rich results for products with Schema.org structured data"
online customers - brand ambassadors

Use JSON-LD to add schema.org data to your website

2 November 2016 | 10 Comments | Michiel Heijmans

In this post, we’ll shed some light on Schema.org and JSON-LD. What is it and how can you put it to use for your website? There are many ways to let Google and other search engines know what your page is about. Next to writing awesome content, which should always be your starting point, we …

Read: "Use JSON-LD to add schema.org data to your website"
JSON-LD for your website