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Recent Schema.org articles

Google’s Sitelinks Searchbox and Yoast SEO

5 January 2017 | 18 Comments | Edwin Toonen

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main search result from a given brand. So after searching for the brand in Google, you can directly use the search engine of the online store or site where you want to look something up. The results …

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Google Search Console

How to get mobile Rich Cards in Google

21 December 2016 | 7 Comments | Edwin Toonen

Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of Schema.org, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up …

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How to improve your mobile site?

Local business listings with Schema.org and JSON-LD

25 November 2016 | 13 Comments | Edwin Toonen

One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a …

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JSON-LD for your website

Rich snippets for product listings with Schema.org

14 November 2016 | 8 Comments | Edwin Toonen

You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the site hasn’t been …

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online customers - brand ambassadors

Use JSON-LD to add schema.org data to your website

2 November 2016 | 10 Comments | Michiel Heijmans

In this post, we’ll shed some light on Schema.org and JSON-LD. What is it and how can you put it to use for your website? There are many ways to let Google and other search engines know what your page is about. Next to writing awesome content, which should always be your starting point, we …

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JSON-LD for your website

Changing URLs in search results

17 April 2015 | 132 Comments | Joost de Valk

April 2015, Google announced that they’ll change the way they represent URLs in mobile search results. This post explains what is changing, what this means for you and how our Yoast SEO plugin will help you with these changes. What is changing in the search results? In their blogpost Google say they’ll changing the following: The website …

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