Do you have a recipe site? If so, you might already be using structured data to mark up your recipes so they can get highlighted in the search results. Good work! But, Google recently made some changes that might make your implementation incomplete. It also expanded the possibilities of structured data for recipes by bringing …Read: "Structured data for recipes: getting content read out loud"
Schema.org archives - Page 3 of 3
Recent Schema.org articles
2018 is coming soon and people are starting to ask: what’s new? What should we do to keep up with changes in search and specifically in SEO in 2018? In this post, I’ll sum up the biggest changes in our world, and what you should be working on. The search landscape is changing Over the …Read: "Search and SEO in 2018"
Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool. Here I want to …Read: "Google Tag Manager: an introduction"
If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are …Read: "Local ranking factors that help your local business’ SEO"
One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about and how it performs. For this reason, you have to add your NAP details, a …Read: "Local business listings with Schema.org and JSON-LD"
You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results, or rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the …Read: "Rich results for products with Schema.org structured data"
In this post, we’ll shed some light on Schema.org and JSON-LD. What is it and how can you put it to use for your website? There are many ways to let Google and other search engines know what your page is about. Next to writing awesome content, which should always be your starting point, we …Read: "Use JSON-LD to add schema.org data to your website"
The Video SEO plugin I have been talking about for far too long has finally been finished and released. The short version is, it’s for sale for $89, find out more here. Keep on reading for a bit of backstory. Video SEO is probably one of the most technically challenging aspects of SEO. There are …Read: "Video SEO just became a lot easier!"