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5 tips for writing readable blog posts »

If your website is easy to read you'll get more returning visitors and higher conversion rates. Here are five tips on how to make your site more readable.

SEO copywriting: the ultimate guide »

SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good SEO writing strategy.

Must read articles about Readability

Recent Readability articles

How to use the readability analysis in Yoast SEO

9 November 2020 | 12 Comments | Edwin Toonen

Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected, …

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Content analysis FI

Why you should use synonyms and related keywords

Using the right keywords is essential in SEO. Because using the words your audience searches with, will help your posts and pages rank. That’s why we tell you to put some effort into finding the perfect keywords to optimize your articles for. So, after finding that perfect keyword, why shouldn’t you use it over and …

Read: "Why you should use synonyms and related keywords"
use synonyms and related keywords

10 years of Yoast and SEO: Webinar recap

Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join …

Read: "10 years of Yoast and SEO: Webinar recap"
Yoast 10 years

5 tips for writing readable blog posts

Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively easily, to give your site a …

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Writing a readable blog post

Readability: Dumbing down or opening up?

24 February 2020 | 3 Comments | Marieke van de Rakt

Writing a readable text can be daunting. Especially if the topic of your blog is difficult or extremely technical. Is it really necessary to focus on readability if your audience is used to your jargon? Well, although your audience might be up to the task of reading your lingo, the entire purpose of SEO is …

Read: "Readability: Dumbing down or opening up?"
yoast seo hates my writing style

Paragraph length check: Why and how to write shorter paragraphs

17 February 2020 | Marieke van de Rakt

The paragraph length check in the Yoast SEO plugin tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to keep your paragraphs concise? Let’s explore! Having a red or orange bullet for the paragraph length check …

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coming up with ideas for your blogpost

Why and how to write shorter sentences for SEO

11 February 2020 | Marieke van de Rakt

The sentence length check in Yoast SEO warns against using too many long sentences. But what makes a sentence too long? Why should you avoid too many long sentences? And how do you chop up one longer sentence into several shorter sentences? In this article, we’ll explain why you shouldn’t use too many long sentences …

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Word count and SEO: how long should a blog post or page be?

24 January 2020 | Marieke van de Rakt

Yoast SEO’s content analysis checks the text length of your post. For regular posts or pages we advise writing more than 300 words. Why is that? Well, a higher word count helps Google to better understand what your text is about. And, generally speaking, Google tends to rank longer articles higher. Hold your horses though, …

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word count SEO


If you want to make your content rank, you should write copy that’s easy and fun to read! Because if readers love your text, search engines will like it too. We often write about how to improve your writing skills. So check out the posts below.

Did you know Yoast SEO also analyses the readability of your post or page? And it ‘ll give you hands-on tips to quickly improve your text too!