Content still rules the web. Ranking a site is hard if it doesn’t come with excellent content. That said, the level of quality needed to get your content noticed is rising. There’s so much content on any given topic. To stand out, your content needs to cover your topic in an all-encompassing, unique way. Plus, your text must be a joy to read! Readers shouldn’t have to use a magnifying glass to get what you are trying to say.
The readability analysis in Yoast SEO is like having your own editor: it gently nudges you to increase your articles’ readability to make them easy to understand for both humans and machines! It has not been developed to dumb down your content but merely make it accessible to a much larger audience.
Flesch Reading Ease score indicates complexity
The Flesch Reading Ease score is a tried and tested feature in many readability analyses. It is a way of seeing how readable your text is on a scale from 0-100. Different levels stand for different reading experiences, with 0-30 for academics and 90-100 for 11-year olds. It looks at two aspects of your text: how the amount of words relates to the amount of sentence and how the amount of syllables relates to the number of words.
If you do not use too many difficult words and keep your sentences short, the check will pass. That means you will get a green bullet if your text’s reading ease score is higher than 60. Why this number? Because, for web copy, reading ease of 60-70 is considered acceptable. Translated into simpler terms means that a 13-15-year-old should easily understand a good web text.
Passive voice check helps you write in the active voice
Passive voice makes your sentences wordier and complex. It makes your writing seem more distant and cold. The passive voice uses a sentence structure that requires more cognitive effort. Your reader will spend valuable working memory on making sense of the sentence. This decreases the likelihood of you getting your message across. That’s why we advise writers to try and write in the active voice. This makes your writing more direct and effective!
Checks sentence and paragraph length
In written texts, long sentences such as this can make it hard to keep track of everything that’s going on and, therefore, should not be something you should keep using at all times. Short sentences can be powerful. They are easy to grasp. Of course, it’s best to mix both longer and shorter sentences to create a text rhythm. The readability analysis in Yoast SEO checks your content for long sentences and points them out for you to fix. Also, Yoast SEO checks for overlong paragraphs. Long paragraphs for a wall of text that might be hard for users to conquer.
Enhance readability by adding transition words
Transition words can really tie a text together. For instance, these words, like, however, therefore, and besides, can connect different parts of the sentence naturally. This makes for a much more natural piece of text. Using transition words, you can better structure your text, making it easier to understand for humans and machines. A well-structured text helps to attract readers to your blog and contributes to SEO!
A powerful readability analysis in Yoast SEO
Yoast SEO comes with a ton of great features that improve both your SEO and your content. The readability analysis checks your content, making sure it is easy to read — increasing the chance readers can understand it in a jiffy. Also, search engines love well-structured and well-written content, so you are killing two birds with one stone!