Learn more about the features of Yoast SEO for Shopify

Yoast SEO makes doing SEO for your online store easy. On this page you can find all the Yoast SEO features that help you with achieving the best SEO possible.

State-of-the-art SEO analysis

One of the core features of Yoast SEO is the SEO analysis — a.k.a. the green, orange, and red bullets. This is part of a set of analyses that checks your content to make sure it adheres to SEO best practices. It offers a lot of tools you need to improve the discoverability of your content.

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Readability analysis

Readable content is essential — both visitors and search engines love it! Using complex language makes articles hard to grasp. The Yoast SEO readability analysis helps you create easy-to-read content.

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Language availability

Even the best content writers need some helpful tools to improve their online texts to make them readable. But, most of the software is geared towards the English language. So, what if you want to write in another language? You’ve come to the right place! Yoast SEO for Shopify offers a readability and SEO analysis for a host of other languages!

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Meta descriptions

The snippet editor in Yoast SEO lets you set your pages desired appearance for search engines. You can use it to edit your SEO title, your slug, and your meta description. The app also gives you real-time feedback, so you know exactly what you need to improve!

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Google preview

If you want people to click on your site in the search results, you have to make sure your content looks good there. You need an enticing SEO title and an awesome meta description that convince people to visit your site! That’s why Yoast SEO comes with a Google preview, which shows you what your post or page may look like in Google’s search results.

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Structured data

Search engines are smart, but sometimes they need help to understand the fine details of what your business, content, and pages are about. To do that, they rely on schema.org markup – a type of structured data. Yoast SEO automatically describes your content.

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Social previews

Social previews visualize what your post will look like when shared on social media. You can optimize your image, title and description for Facebook and Twitter before you publish your post. See exactly what your audience and potential visitors see!

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Canonical URL tags

If your pages don’t use canonical URL tags, search engines can easily get confused by duplicate content on your website. That can hurt your rankings, visibility, and traffic. That’s where Yoast SEO comes in.

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Robots meta tags

It may sound surprising, but not all pages on your website help you rank. Certainly, the pages that help your visitors and answer their questions are your SEO superstars. But some content does not belong on the search results pages, like your admin, login and thank you pages. So what can you do?

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Synonyms, related keyphrases & word forms

Yoast SEO helps you write more naturally. One of the features is the possibility to optimize your posts for related keyphrases and synonyms. And, what’s more, it will also recognize different word forms of the words of your keyphrase. It helps you to easily write better copy for your audience and search engines!

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Meta tag variables

Optimizing the SEO title and meta description of every single one of your posts or pages is a lot of work. The Yoast SEO plugin makes these processes easier for you! In Yoast SEO, you can use variables to set templates for your SEO titles and meta descriptions. After setting a template, the plugin will generate an SEO title and a meta description following that template for each of your posts and pages!

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Keyword data via Semrush

Find high-performing keywords to target with data from Semrush (aff. link). In just a few clicks, it enables you to find related high-performing keywords and keyphrase insights right in the WordPress editor and write relevant high-quality content!

Yoast SEO helps rank your online store

Unlock powerful features and much more for your Shopify site with the Yoast SEO app!