Readability archives

Recent Readability articles

What is natural writing?

8 December 2022 | Amy Lees

No, it’s not writing about nature. It means you write in a way that flows well and sounds natural. As if you were talking to someone. Now, we’re not saying to write slang words and half-finished sentences, because that wouldn’t read very well. So, what is natural writing? Read more to find out! Write like …

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What is natural writing?

5 tips for writing readable blog posts

16 September 2022 | Marieke van de Rakt

Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively easily, to give your site a …

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5 tips for writing readable blog posts

Make satisfying content by managing users’ expectations

8 September 2022 | Camille Cunningham

We’ve all been lured into clicking on unsatisfying search results before. At first glance, it looks promising. But if you can’t see what you’re looking for when you get there, you’ll probably just leave again. *Boing* — there goes the bounce rate! The fact is, just making content and getting it into the search results …

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Make satisfying content by managing users’ expectations

Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements

26 July 2022 | 4 Comments | Willemien Hallebeek

We’re always working to improve and refine the Yoast SEO user experience with every release. In this release, we’ve rolled out improvements to our Schema structured data implementation and fixed a couple of bugs. Aside from that, we’ve decided to include some exciting additions to our plugins, starting with a new emoji picker tool and …

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Yoast SEO Premium 19.0: new emoji picker tool, word complexity feedback in more languages and Schema improvements

New in Yoast SEO Premium: the word complexity assessment

12 July 2022 | 2 Comments | Edwin Toonen

We’ve always been proud of our readability analysis. It has not only helped us in writing readable text for the web, but also thousands of other users running Yoast SEO. In 2022, we introduced another addition to our readability analysis in Yoast SEO Premium: the word complexity assessment. Let’s explore what it is and how to …

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New in Yoast SEO Premium: the word complexity assessment

Why you should use synonyms and related keywords

Using the right keywords is essential in SEO. Because using the words your audience searches with will help your posts and pages rank. That’s why we always tell you to put some effort into finding the perfect keywords to optimize your articles for. So, after finding the perfect keyword, why shouldn’t you use it over …

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Why you should use synonyms and related keywords

Transition words: why and how to use them

17 December 2021 | 16 Comments | Marieke van de Rakt

Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability checks in Yoast SEO provide feedback on your use of transition words. But what are they exactly? Why are they so …

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Transition words: why and how to use them

How to write clear and SEO-friendly paragraphs

15 December 2021 | 14 Comments | Marieke van de Rakt

Paragraphs? Isn’t that what you get when you insert a white space after a bunch of sentences? Do you need to think about where to put that whitespace? Or can you just put one in whenever you feel like it? Well, writing correct and clear paragraphs is really important for the readability of a text. …

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How to write clear and SEO-friendly paragraphs


Does readability rank? On ease of reading and SEO

21 September 2021 | 4 Comments | Marieke van de Rakt

Is it worth your while making your text easy to read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will get you more visitors. We’ve even developed a tool to help people write readable text. …

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Does readability rank? On ease of reading and SEO