Readability archives

Recent Readability articles

The passive voice: What is it and how to avoid it?

1 December 2019 | Fleur Heesen

Do you know what the passive voice is and why you should avoid it in most cases? In the readability analysis in our Yoast SEO plugin, we recommend using the passive voice in a maximum of 10% of your sentences. In this post, we’ll answer a couple of questions about the passive voice and the assessment in …

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Engaging your online audience: 8 practical tips

16 October 2019 | 18 Comments | Fleur Heesen

Engaging your audience is a very powerful tool to keep them on your site, but also not the easiest thing in the world. Especially when it comes to online. In this article, I’ll explore three areas to help you engage your online audience: knowledge gaps, memory overload, and creating a connection. I’ll also give lots …

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engage your online audience




Does readability rank? On ease of reading and SEO

6 February 2019 | Marieke van de Rakt

Is it worth your while making your text a pleasant read? Will it lead to higher rankings and more traffic? In simpler terms: Does readability rank? At Yoast, we’re convinced that writing in plain and understandable language can and will get you more visitors. We’ve even developed a tool to help people write readable text. …

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word count SEO

First things first: writing content with the inverted pyramid style

7 September 2018 | 33 Comments | Edwin Toonen

Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. And don’t hold back; tell the complete story in the first paragraph. Even online, this writing style holds up pretty well for some …

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The inverted pyramid

Yoast SEO 7.5: Привет, Россия

15 May 2018 | 13 Comments | Edwin Toonen

The Russian language is huge; 265 million people have Russian as their first or second language, making it the world’s eighth most used language. What’s more, according to W3Techs Russian is the second most used language online — following English by a huge margin. As of today, all of the Russian language WordPress users can …

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Yoast SEO 7.5

What is thin content?

At Yoast, we like to say ‘Content is king.’ By this, we mean that you cannot rank for any keyword if you don’t write meaningful and original content about it. In this SEO basics post, I’ll explain why you absolutely need content to make your site attractive for your visitors. Also, I’ll clarify why Google …

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what is thin content

Yoast SEO 4.1: Mobile snippets and German readability

17 January 2017 | 7 Comments | Joost de Valk

As you might know, we’ve added quite a few new features to Yoast SEO over the last few months. Today marks the release of Yoast SEO 4.1, the first of many releases to come in the new year. Besides fixing some bugs, this version comes with two major new features: a mobile snippet preview and full …

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How to improve your mobile site?