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10 years of Yoast and SEO: Webinar recap

Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join the live webinar. So, here’s a quick recap of the sessions, plus the links to all the videos, so you don’t have to miss out!

Wondering what you’ll learn from the talks in this webinar? Here’s an example of someone’s takeaway from one of the sessions:

Pretty cool, right? Here are all the videos, so let’s dive right in!

Joost on 10 years of SEO for everyone

Remember what your world looked like in 2010? Joost takes you on a trip down memory lane and shows you some highlights of the past 10 years. What did Google (literally) look like back then? And how did this search engine evolve? But also: what didn’t change? Lots of advice we gave 10 years ago, still stands today. How’s that possible? Joost walks you through 10 years of Google and Yoast!
Plus, if you want to have a peek at Joost’s first official Yoast desk in his attic 10 years ago, you need to watch this video:

Marieke on the importance of readability

In this talk, Marieke explains why we feel readability is important for both your users and your SEO. She gives a few useful tips to improve the readability of your text and gives an insight into the readability analysis of our plugin. So, are you curious about why we would not recommend our plugin to literary heroes such as Dickens and Shakespeare? And what we site owners can all learn from children’s books such as The Very Hungry Caterpillar? Watch the video to find out:

Three parallel live site reviews

Live site review – Technical SEO

Ever wanted to see how experts pick apart websites to offer advice on technical SEO? Here’s your chance! Joost de Valk and Jono Alderson tackle three websites — a horse ranch in the US, a shop making artisan leather bags and a self-help site —, and come up with a boatload of tips to improve these sites. You’ll get insights into international SEO, crawling, site structure, taxonomies, schema improvements and a lot more. Go check it out!

Live site review – User experience (UX)

What do clear call-to-actions, readable fonts, an intuitive design, useful videos, and high-quality copy all have in common? They’re essential for an excellent user experience on your site. In this webinar, Michiel, Thijs, Annelieke, and Judith walk you through a couple of websites and point out some common UX issues that happen on many sites and which you’d want to prevent on yours. Of course, they’ll highlight the great things about these websites too! In need of some examples of what (not) to do when it comes to the usability of your site? Check this out:

Live site review – SEO copywriting

During this review, Marieke, Willemien, Edwin and Fleur, discuss the content of a few different sites. And although the feedback they give is specific to these sites, these can be very helpful for any site owner out there. So watch their review if you want to know why it’s so important to keep a goal in mind while you write, how site structure can help your visitors and what our opinion is on stock photos:

Jono on how to use schema to build your brand and boost authority

Our resident SEO wizard Jono Alderson has been advocating the use of schema structured data for over 10 years. Over the years, structured data has been getting more and more important, but not really easier to implement — although the results of implementing it can get you great rewards. But why is Google pushing this so hard? And how does the Yoast SEO schema structured data framework fit into this story? Listen to Jono explain why this next frontier is now within reach for everyone. You can also learn how Yoast SEO makes implementing structured data a whole lot easier.

That’s it for this webinar – stay tuned!

That’s it for this recap! We hope you enjoyed it and got some great takeaways for your site; we really had an awesome time with all of you! This definitely won’t be our last webinar, so keep an eye on Yoast.com, social media, or just sign up for our newsletter to be the first to know!


19 Responses to 10 years of Yoast and SEO: Webinar recap

  1. Romel Adhikary
    Romel Adhikary  • 6 months ago

    Love the content. Helpful post. Thanks for posting.

  2. Alex
    Alex  • 6 months ago

    Yoast is best wordpress plugin in the world. I loved it. It help me increase my blog organic traffic and SEO

    • Camille Cunningham
      Camille Cunningham  • 6 months ago

      Thank you Alex, for your wonderful words! Lots of luck with your blog :)

  3. Bill
    Bill  • 6 months ago

    Have used Yoast for all of those 10 years, thank you!

    • Camille Cunningham
      Camille Cunningham  • 6 months ago

      Thank you for your trust all these years, Bill! We hope you’ll stay with us in the next 10 years to come :)

  4. ArvindPro
    ArvindPro  • 6 months ago

    Really nice blog! Thanks for sharing.

    • Camille Cunningham
      Camille Cunningham  • 6 months ago

      You are welcome :)

  5. Romel Adhikary
    Romel Adhikary  • 6 months ago

    Congratulations Team Yoast. Thank you so much for supporting us throughout these years. I am always helped by Yoast. Respect.

    • Camille Cunningham
      Camille Cunningham  • 6 months ago

      Thank you Romel, we love doing it! Onto the next 10 years :)

  6. Stefan
    Stefan  • 6 months ago

    Dear Joost,
    Why are you reviewing a website as a desktop?!???
    Since you are talking about the fold and such, wouldn’t it be better to review it like a mobile?

    Technacally (i know thats spelled wrong🤔) you are doing a review for a long and forgotten website, the desktop version.
    Google is only crawling it 10% or so for desktop.

    Still i like the review and learned alot, but if you wanto do it right, it should be a mobile review in my opinion.
    Anyway, great job and keep it up. I won two tickets for the yoastcon, thanks alot for that, so il meet you there when Covid is gone.

    • Joost de Valk
      Joost de Valk  • 6 months ago

      Dear Stefan,

      that’s thought way too binary. For a lot of sites, the majority of their sales still happen on desktop. For some sites, the majority of their traffic is desktop. For instance here on yoast.com, 90-95% of our traffic is desktop traffic, simply because people come here to look things up as they’re working on their site, which they primarily do on their computer.

      Also, we’re reviewing “as normal users”. We’ve also looked at these sites on mobile and determined we had more generic things to mention, as I think 95% of our feedback is independent of your “view mode” :)

  7. Somnath
    Somnath  • 6 months ago

    The schema portion is really interesting and one of the unique features which most content specialists are unaware. Very few websites actually implement it which is really useful

    • Camille Cunningham
      Camille Cunningham  • 6 months ago

      Thanks Somnath, it’s definitely interesting and worth investing some time in!

  8. alpha megan
    alpha megan  • 6 months ago

    Yoast really helped me in the ranking. I really like this plugin

    • Camille Cunningham
      Camille Cunningham  • 6 months ago

      Thank you, we love to hear that!! Good luck with your rankings :)

  9. Devoskisystems
    Devoskisystems  • 6 months ago

    Yes,I am running a business of web design agency in USA since last 5 year and my website is on wordpress and SEO yoast plugin is very useful for our site.

    • Camille Cunningham
      Camille Cunningham  • 6 months ago

      Thanks, great to hear! Lots of luck with your business!

  10. Senipedia
    Senipedia  • 6 months ago

    I like this, i love u Yoast.com <3

    • Camille Cunningham
      Camille Cunningham  • 6 months ago

      You’re making us blush :) thank you for those lovely words!