Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join the live webinar. So, here’s a quick recap of the sessions, plus the links to all the videos, so you don’t have to miss out!
Wondering what you’ll learn from the talks in this webinar? Here’s an example of someone’s takeaway from one of the sessions:
— Sebastiaan van der Lans 🇪🇺🏳️🌈 (@delans) June 1, 2020
Pretty cool, right? Here are all the videos, so let’s dive right in!
Joost on 10 years of SEO for everyone
Remember what your world looked like in 2010? Joost takes you on a trip down memory lane and shows you some highlights of the past 10 years. What did Google (literally) look like back then? And how did this search engine evolve? But also: what didn’t change? Lots of advice we gave 10 years ago, still stands today. How’s that possible? Joost walks you through 10 years of Google and Yoast! Plus, if you want to have a peek at Joost’s first official Yoast desk in his attic 10 years ago, you need to watch this video:
Marieke on the importance of readability
In this talk, Marieke explains why we feel readability is important for both your users and your SEO. She gives a few useful tips to improve the readability of your text and gives an insight into the readability analysis of our plugin. So, are you curious about why we would not recommend our plugin to literary heroes such as Dickens and Shakespeare? And what we site owners can all learn from children’s books such as The Very Hungry Caterpillar? Watch the video to find out:
Three parallel live site reviews
Live site review – Technical SEO
Ever wanted to see how experts pick apart websites to offer advice on technical SEO? Here’s your chance! Joost de Valk and Jono Alderson tackle three websites — a horse ranch in the US, a shop making artisan leather bags and a self-help site —, and come up with a boatload of tips to improve these sites. You’ll get insights into international SEO, crawling, site structure, taxonomies, schema improvements and a lot more. Go check it out!
Live site review – User experience (UX)
What do clear call-to-actions, readable fonts, an intuitive design, useful videos, and high-quality copy all have in common? They’re essential for an excellent user experience on your site. In this webinar, Michiel, Thijs, Annelieke, and Judith walk you through a couple of websites and point out some common UX issues that happen on many sites and which you’d want to prevent on yours. Of course, they’ll highlight the great things about these websites too! In need of some examples of what (not) to do when it comes to the usability of your site? Check this out:
Live site review – SEO copywriting
During this review, Marieke, Willemien, Edwin and Fleur, discuss the content of a few different sites. And although the feedback they give is specific to these sites, these can be very helpful for any site owner out there. So watch their review if you want to know why it’s so important to keep a goal in mind while you write, how site structure can help your visitors and what our opinion is on stock photos:
Jono on how to use schema to build your brand and boost authority
Our resident SEO wizard Jono Alderson has been advocating the use of schema structured data for over 10 years. Over the years, structured data has been getting more and more important, but not really easier to implement — although the results of implementing it can get you great rewards. But why is Google pushing this so hard? And how does the Yoast SEO schema structured data framework fit into this story? Listen to Jono explain why this next frontier is now within reach for everyone. You can also learn how Yoast SEO makes implementing structured data a whole lot easier.
That’s it for this webinar – stay tuned!
That’s it for this recap! We hope you enjoyed it and got some great takeaways for your site; we really had an awesome time with all of you! This definitely won’t be our last webinar, so keep an eye on Yoast.com, social media, or just sign up for our newsletter to be the first to know!
April 25 - 26, 2024
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24 April 2024
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19 Responses to 10 years of Yoast and SEO: Webinar recap
Romel Adhikary • 4 years ago
Love the content. Helpful post. Thanks for posting.
Alex • 4 years ago
Yoast is best wordpress plugin in the world. I loved it. It help me increase my blog organic traffic and SEO
Camille Cunningham • 4 years ago
Thank you Alex, for your wonderful words! Lots of luck with your blog :)
Bill • 4 years ago
Have used Yoast for all of those 10 years, thank you!
Camille Cunningham • 4 years ago
Thank you for your trust all these years, Bill! We hope you’ll stay with us in the next 10 years to come :)
ArvindPro • 4 years ago
Really nice blog! Thanks for sharing.
Camille Cunningham • 4 years ago
You are welcome :)
Romel Adhikary • 4 years ago
Congratulations Team Yoast. Thank you so much for supporting us throughout these years. I am always helped by Yoast. Respect.
Camille Cunningham • 4 years ago
Thank you Romel, we love doing it! Onto the next 10 years :)
Stefan • 4 years ago
Dear Joost,
Why are you reviewing a website as a desktop?!???
Since you are talking about the fold and such, wouldn’t it be better to review it like a mobile?
Technacally (i know thats spelled wrong🤔) you are doing a review for a long and forgotten website, the desktop version.
Google is only crawling it 10% or so for desktop.
Still i like the review and learned alot, but if you wanto do it right, it should be a mobile review in my opinion.
Anyway, great job and keep it up. I won two tickets for the yoastcon, thanks alot for that, so il meet you there when Covid is gone.
Joost de Valk • 4 years ago
Dear Stefan,
that’s thought way too binary. For a lot of sites, the majority of their sales still happen on desktop. For some sites, the majority of their traffic is desktop. For instance here on yoast.com, 90-95% of our traffic is desktop traffic, simply because people come here to look things up as they’re working on their site, which they primarily do on their computer.
Also, we’re reviewing “as normal users”. We’ve also looked at these sites on mobile and determined we had more generic things to mention, as I think 95% of our feedback is independent of your “view mode” :)
Somnath • 4 years ago
The schema portion is really interesting and one of the unique features which most content specialists are unaware. Very few websites actually implement it which is really useful
Camille Cunningham • 4 years ago
Thanks Somnath, it’s definitely interesting and worth investing some time in!
alpha megan • 4 years ago
Yoast really helped me in the ranking. I really like this plugin
Camille Cunningham • 4 years ago
Thank you, we love to hear that!! Good luck with your rankings :)
Devoskisystems • 4 years ago
Yes,I am running a business of web design agency in USA since last 5 year and my website is on wordpress and SEO yoast plugin is very useful for our site.
Camille Cunningham • 4 years ago
Thanks, great to hear! Lots of luck with your business!
Senipedia • 4 years ago
I like this, i love u Yoast.com <3
Camille Cunningham • 4 years ago
You’re making us blush :) thank you for those lovely words!
Love the content. Helpful post. Thanks for posting.
Yoast is best wordpress plugin in the world. I loved it. It help me increase my blog organic traffic and SEO
Thank you Alex, for your wonderful words! Lots of luck with your blog :)
Have used Yoast for all of those 10 years, thank you!
Thank you for your trust all these years, Bill! We hope you’ll stay with us in the next 10 years to come :)
Really nice blog! Thanks for sharing.
You are welcome :)
Congratulations Team Yoast. Thank you so much for supporting us throughout these years. I am always helped by Yoast. Respect.
Thank you Romel, we love doing it! Onto the next 10 years :)
Dear Joost,
Why are you reviewing a website as a desktop?!???
Since you are talking about the fold and such, wouldn’t it be better to review it like a mobile?
Technacally (i know thats spelled wrong🤔) you are doing a review for a long and forgotten website, the desktop version.
Google is only crawling it 10% or so for desktop.
Still i like the review and learned alot, but if you wanto do it right, it should be a mobile review in my opinion.
Anyway, great job and keep it up. I won two tickets for the yoastcon, thanks alot for that, so il meet you there when Covid is gone.
Dear Stefan,
that’s thought way too binary. For a lot of sites, the majority of their sales still happen on desktop. For some sites, the majority of their traffic is desktop. For instance here on yoast.com, 90-95% of our traffic is desktop traffic, simply because people come here to look things up as they’re working on their site, which they primarily do on their computer.
Also, we’re reviewing “as normal users”. We’ve also looked at these sites on mobile and determined we had more generic things to mention, as I think 95% of our feedback is independent of your “view mode” :)
The schema portion is really interesting and one of the unique features which most content specialists are unaware. Very few websites actually implement it which is really useful
Thanks Somnath, it’s definitely interesting and worth investing some time in!
Yoast really helped me in the ranking. I really like this plugin
Thank you, we love to hear that!! Good luck with your rankings :)
Yes,I am running a business of web design agency in USA since last 5 year and my website is on wordpress and SEO yoast plugin is very useful for our site.
Thanks, great to hear! Lots of luck with your business!
I like this, i love u Yoast.com <3
You’re making us blush :) thank you for those lovely words!