A good blog can be a tremendous asset to your site. Before you start blogging, you must think about what you’re going to say and how you will say it. We wrote lots of posts to help you make the most of your blog. Among other things, you can read about SEO copywriting, how to write an awesome blog post and how to use images.
Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out!
Create blog categories to help users find posts they're looking for and boost your SEO at the same time.
In this post, I will give five tips on how to get people to stay on your site and read your post.
Small business owners often struggle with their SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you can »
Categories: Content SEO, Social Media, Usability & Conversion
What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to write those blog posts »
Category: Content SEO
To blog or not to blog? That’s the question. Or, at least, that will be the main question of this blog post. The answer to the question is pretty simple: yes, you should blog. In this post, I’ll explain why you should blog. I’ll also discuss some of the challenges you’ll face as a blogger, and how you »
Category: Content SEO
Imagine owning a website with a lot of outdated content. What to do? Should you try to fix the old website? Or would it be better to start all over again with a brand new website? In this Ask Yoast we’ll dive into this frequent dilemma. We’ll do so by discussing the following question, sent to us »
Category: Content SEO
A blog is a great marketing tool for webshops. On your blog, you can tell readers about your brand and products and perhaps also about yourself. In this post, I will give five blogging tips for webshops that’ll help you to maintain an awesome blog on your eCommerce site! Why should you blog? Maintaining a »
Categories: Content SEO, eCommerce
Making short video blogs (vlogs) can be a great way to attract new audiences and to entertain or surprise your current audience. It could make the blog on your website livelier. But is it always a good idea? And what does vlogging mean for the SEO of your website? How do you decide whether to »
Category: Content SEO
A blog post should contain at least 300 words in order to rank well in the search engines. Long posts will rank more easily than short posts. However, long posts require strong writing skills. Not every writer will be able to write readable blog posts of more than 1000 words. Still, these lengthy blog posts are »
Category: Content SEO
Lots of content you write is timeless. One year from now this article about republishing old content will still be as valid as it is today. Still, if you don’t share it or talk about it, very few people will notice it. A way to make sure your content won’t be forgotten is to republish it. »
Category: Content SEO
The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is so important. How do people scan a text? Before deciding whether or not to read something, »
Category: Content SEO
For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t make it any harder than it already is. In this post, we’ll give tips on how to improve the typography of your blog. Typography and readability The readability »
Categories: Content SEO, Usability & Conversion
