16 August 2023
Cindy Paul
“Find your niche!” is popular advice for people who own or want to start a business. You have to find your audience; the more specific, the better! But is that true? Should you only talk to the same group of people, or is there merit to making your content globally relatable? What is globally relatable …
Read: "Should your content be globally relatable?"
19 January 2023
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Cindy Paul
So you want to write more inclusively? Great! That means more people will feel welcome when they read your content, and you won’t accidentally exclude them. But if that’s not enough reason, just think how many more people will engage with your content if you involve them and make your content relatable to them! So, …
Read: "Write more inclusively: 7 examples of inclusive language"
8 December 2022
Cindy Paul
No, it’s not writing about nature. It means you write in a way that flows well and sounds natural. As if you were talking to someone. Now, we’re not saying to write slang words and half-finished sentences, because that wouldn’t read very well. So, what is natural writing? Read more to find out! Write like …
Read: "What is natural writing?"
9 November 2022
Marieke van de Rakt
A blog can be a great marketing tool for your ecommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can …
Read: "5 blog topic ideas for your ecommerce site"
13 October 2022
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Marieke van de Rakt
16 September 2022
Marieke van de Rakt
Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively easily, to give your site a …
Read: "5 tips for writing readable blog posts"
16 July 2022
Marieke van de Rakt
Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple authors. You should also interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give …
Read: "Content planning for a (growing) blog: 6 easy-to-use tips"
10 February 2022
Marieke van de Rakt
Why do so many ecommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is a lot of fun, it is also a great marketing and SEO strategy. And because of that, ecommerce site …
Read: "Why and how to set up a blog on an ecommerce site"