Blogging archives

This ultimate guide covers all the important aspects of blogging. Find out how to set up a successful blog or how to make yours even better!

Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out!

Word count is not a ranking factor in itself, but it still plays a significant role in SEO. A minimum number of words helps search engines understand your topic, helps users understand your message, and supports content quality and relevance. The right length for your content depends on search intent, topic depth, competition, and purpose. …

Content production seems quite simple, in principle. You develop an idea, write about it, do SEO checks, and click publish. Simple, right? It never turns out that way, especially when working with a team. Miscommunications, last-minute changes, and confusion about what needs to happen when. We’ve all been there! Try these ten tips to streamline …

It’s the festive season! Or it’s nearly Valentine’s Day, or the start of summer, or… You get the drift. People love to celebrate, which is why seasonal content tends to do well during those periods. So, should you put effort into creating content for the holidays? We think so! But you should be smart about …

You need to know your online audience to write appealing content for them. Who are those people who read your stories? Who are the people that search for the terms you want to be found for? Where do they come from? How old are they? What are they interested in? And how will you be …

What is the most important part of a post? The first paragraph! It’s the introduction of your article, and tells your audience what your post is about. But the first paragraph is also important to Google. That’s why you should give it extra attention. In this blog post, we’ll explain why an SEO-friendly introduction is so important, and give practical …

The title of your post or page usually gets the H1 heading tag. It’s only logical to give your post one title, right? Having more than one H1 is like saying: “Hey, this text is about two topics of equal importance.” Yoast SEO warns you with a red traffic light if you use more than …

Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple authors. You should also interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give …

“Find your niche!” is popular advice for people who own or want to start a business. You have to find your audience; the more specific, the better! But is that true? Should you only talk to the same group of people, or is there merit to making your content globally relatable? What is globally relatable …