5 January 2022
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Marieke van de Rakt
A blog is a great marketing tool. It might feel like an ‘old-school thing’, but it’s still a really strong SEO tool in 2022. Google just loves great content! So if you’re thinking about starting a blog, I only have one thing to say: go for it! Let’s make 2022 the year in which you …
Read: "How to start a blog"
8 December 2021
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Marieke van de Rakt
Google loves amazing content! We all know that, right? And what is THE most important part of a post or article? That very first paragraph! So, you should give that first paragraph some extra SEO love! The introduction of an article is of key importance to tell your audience what your story is about. Moreover, for Google, the introduction of a post is really important as well. But why is the …
Read: "How to write an SEO-friendly introduction for a blog post"
18 October 2021
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Amy Lees
Writing fantastic copy isn’t just a skill. It’s an art. We’ve been asking around to find the best copywriting tips from expert writers. Find out how they get started with each piece of writing, what they focus on, and how they craft their content to achieve a goal. If you write for a website or …
Read: "10 copywriting tips – from experts to experts"
31 August 2021
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Marieke van de Rakt
To write appealing copy for your online audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come from? How old are they? What are they interested in? And how will you be …
Read: "Online audience research: how to analyze your audience"
24 February 2021
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Marieke van de Rakt
A great blog or an entertaining vlog helps you attract people to your site. Both also allow you to engage with your audience, increase brand awareness and show your expertise. That’s because you can use blogs and vlogs to dive into a certain topic related to your site or business. So which one is better? …
Read: "Blog or vlog, which one is better?"
30 September 2020
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Marieke van de Rakt
When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your …
Read: "Blog post structure: How to set up an easy-to-read text"