Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your …Read: "Measure your social media efforts with UTM tags"
Must read articles about Pinterest
Pinterest marketing can be used by any (online) business to market their products or visions. We are using it and so should you. Here's why.
Want to know everything you can find in Pinterest Analytics? We wrote about your Pinterest profile, audience reports and stats on activity from your site.
Social media is a key aspect of every SEO strategy. In this post, Marieke gives you some fundamental tips on how to use social media.
If you're not sure why and how to use Pinterest in regards to your blog, no worries: Caroline wasn't sure either! In this post, she finds her way through Pinterestland and experiences how it can help her to get more traffic to her blog.
Recent Pinterest articles
Social media is not to be ignored these days: it’s everywhere! So, when you’re working on building and growing your website, you need to take social media into account. Not sure why? Check out how social media can influence your SEO. Now, where do you begin? In this post, we’ll walk you through the steps …Read: "Social media strategy: Where to begin?"
Our Yoast SEO plugin handles optimization of your WordPress site for search engines, and we dare say it does that pretty well! Most of that is technical optimization, like our XML sitemap functionality, and content optimization, like your content and readability analysis. But there’s more to SEO than that. You need links pointing to your website and …Read: "Social media optimization with Yoast SEO"
With over 250 million users, Pinterest is a platform many online shops cannot ignore. According to the platform, 84% of its users use Pinterest to decide what they should buy next. Whether you have a small business or sell all over the world, Pinterest is the place to invest your time in. Want to start …Read: "Earn money on Pinterest with Yoast WooCommerce SEO"
Pinterest is a pretty popular platform these days. It’s basically a search engine, with a social aspect. So, making your images appealing for sharing on Pinterest can be a great idea. And not just if you have a mom-blog or DIY site! If you use Pinterest right, it can help you drive more traffic to …Read: "Hiding images for Pinterest in your posts"
A little over a month ago I started looking at my Pinterest profile more seriously in regards to my blog. I didn’t use Pinterest for my blog yet and never even thought of pinning my blog posts to Pinterest. I used the website to keep my wishlist up to date and had tons of hidden …Read: "How to use Pinterest to grow – my experiences"
Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great social image… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show a preview of the page, with …Read: "Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags"
Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, …Read: "How to use social media?"
Pinterest was launched in 2010 and holds a steady position in our social media landscape these days. With over 100 million active users and $11 billion reported value (2015/09), Pinterest is here to stay. I already did an article on Pinterest Marketing back in 2014, so it was definitely time to write another one. In this …Read: "Pinterest Analytics: a quick walk-through"
As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our consultancy, by …Read: "Use Social Media to increase your sales"