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SEO basics: How to use social media

24 March 2017 by Marieke van de Rakt » - 14 Comments

how to use social media

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, »

Categories: SEO basics, Social Media
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Social Media Strategy: where to begin?

17 March 2016 by Marieke van de Rakt »

how to determine a social media strategy

Social media are a necessary part of any marketing strategy, but they should also be a part of your SEO strategy. As social media become more popular, Google and other search engines can’t ignore them any longer. Tweets and Facebook posts don’t get the highest rankings in Google, but Facebook pages and profiles for sure »

Category: Social Media
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Pinterest Analytics: a quick walk-through

18 February 2016 by Michiel Heijmans »

Pinterest was launched in 2010 and holds a steady position in our social media landscape these days. With over 100 million active users and $11 billion reported value (2015/09), Pinterest is here to stay. I already did an article on Pinterest Marketing back in 2014, so it was definitely time to write another one. In this »

Categories: Analytics, Social Media
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Use Social Media to increase your sales

11 August 2015 by Michiel Heijmans »

As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our reviews, by »

Categories: eCommerce, Social Media
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Pinterest marketing for your business

23 October 2014 by Michiel Heijmans »

Pinterest marketing for your business

Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use Pinterest as a »

Category: Social Media
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Is social the new Google?

9 September 2014 by Michiel Heijmans »

Is Social the New Google?

During one of our recent projects, we noticed something odd. The website at hand, a shop / blog selling organic products, had over 50% of all pageviews coming from Google Pinterest. Is this really as odd as we felt it was? If you come to think about it, social search has been stealing ground from Google search for years, »

Category: Social Media
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