Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, you’re relevant to the topic at hand. In addition to that, you’ll want to know about these conversations. In this post, I’ll give you some fundamental tips on how to use social media.
If you want to learn more about using social media and other essential SEO skills, you should check out our All-Around SEO training! It doesn’t just tell you about SEO: it’ll help you put these skills into practice!
How to use social media
Below are some tips you can use to set up or to improve your social media strategy:
1. Keep your account alive
The most crucial advice in the use of social media is that you need to keep your account ‘alive’. Make sure you post on a regular basis. Sharing your new blog posts is a good start, but also let people know what you’re working on or what interests you. If you go on vacation, schedule posts for the time you are away, or at least let people know when you’ll be back. And, after a while, you could repost older content to draw people to your website with existing content.
If you want to post more on social, but often lack the time, Yoast SEO Premium can help you. With our Zapier integration, you can automate your social sharing and stay in control of what your social posts look like. This integration makes it possible to automatically post to your favorite social network whenever you publish new content to your site. This saves you time without compromising on the quality of your social posts.
2. Write captivating excerpts
When you decide to share your blog post on social media, make sure to select or write a short and appealing excerpt to draw people in. You could, for instance, choose the most important sentence or the main point of your post. Or you could simply choose to share the introduction of the blog post if you feel that is captivating enough. You want this piece of text to get people to click on the link and read the whole post. And do ensure that people can easily navigate to other pages on your website, once they are there. If you want to learn more about copywriting for social media, check out our article about social media writing tips.
You can share different types of posts on your social media account. As mentioned in point 1, you could share your blog posts, but you could also share short news items, videos or simply some (behind-the-scenes) pictures. These kinds of posts can make your brand more fun and personal.
To decide which posts do well on social media, you should analyze the number of views, shares, and likes. Of course, we’d advise sharing types of posts that receive a lot of views and likes more often.
4. Handle comments
If you share your posts on social media, you could also receive comments. Don’t forget to monitor this. You should handle these comments swiftly.
Read more: How to handle comments on your blog »
5. Use awesome illustrations
For some social media (Pinterest and Instagram) it is all about the illustrations. But also on Facebook visual content is really important. They make your post stand out from all of the other posts in someone’s timeline, and can boost clickthrough.
6. Be part of the community
If you’re active in a certain community or niche, you’ll soon discover other interesting people in that area that your audience follows. Follow them too and interact with them, this could help your, and their audiences grow.
7. Add metadata
Smart use of (hash)tags can also help your growth immensely. For instance, if you are at an event, include the hashtag for that event in your post, so everyone searching for that event will come across it. There are also hashtags for certain interests or technology. Some people might even retweet everything that is posted in a certain hashtag, which is a great way to boost your post. But don’t go overboard! Nobody likes a post that is filled with all kinds of random hashtags.
Note that tags on social media work a lot differently than tags on your site. If you’re using tags on your site in the same you would on social media, take a look at this post to find out why that’s not good for your SEO.
Social media is a key aspect of every (off-page) SEO strategy. Setting up a decent social media strategy can be hard and will ask for a bit of creativity. And, it’ll definitely consume much of your time. But, it’ll be worth it! And if you think about it, social media and blogging are very similar in many aspects.
Keep reading: Social media strategy: where to begin »
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