What is the inclusive language check?

If you’re working on your SEO you probably want to grow your audience. If you write more inclusive you’re opening up your content to more people. The more people read, understand, and relate to your content the more likely it is that they will enjoy, share or link to it.

Keep your readers engaged on your content

  • Become aware of non-inclusive words and phrases
  • Get feedback on how to improve your content
  • Make all your site visitors feel included

Unlock the inclusive language assessment in Yoast SEO Premium

Get this feature and much more for your WordPress site with the Yoast SEO Premium plugin!

Get Yoast SEO Premium Only $99 USD / year (ex VAT)

So how does it work?

It’s easy! Write any post or page like you normally would, and let Yoast SEO Premium’s inclusive language feature assess your content. It will give the most valuable feedback, divided into 6 categories ranging from age, gender, race to socioeconomic status, for you to improve your content and make it appeal to your target audience.

For instance, rather than talking about obese people, it might be better to use terms like has/have a higher weight; higher-weight person/people; person/people in higher weight body/bodies; heavier person/people.

And don’t just take our word for it. John Mueller, Search Advocate at Google, recommends writing copy while watching out for inclusive language.

Now go on and start writing inclusive content today!

Note: The inclusive language analysis is in beta

The inclusive language analysis is opt-in, so it won’t be activated by default. You can use it if you want to write inclusive content for your audience. You can activate it by going to Yoast SEO > General > Features and toggling the inclusive language analysis switch. The SEO and readability analyses won’t change if you choose not to use this new feature. Would you like to share feedback about the inclusive language analysis? Let us know what you think!

Unlock this assessment in Yoast SEO Premium

Get this feature and much more for your WordPress site with the Yoast SEO Premium plugin!

Get Yoast SEO Premium Only $99 USD / year (ex VAT)

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