Open up your content
Inclusive Language Analysis
Highlight and replace non-inclusive language to make your content relatable for everyone
Included in Yoast SEO Premium, Yoast WooCommerce SEO, Yoast SEO for Shopify, Yoast SEO Google Docs Add-on, and Yoast SEO AI+.
Inclusive language means writing for everyone
Language shapes how people see the world and your content. The Yoast SEO Inclusive Language Analysis helps you write in a way that welcomes all readers, regardless of background, identity, or ability. It’s not about political correctness, but about clear communication, better engagement, and reaching a wider audience.
No more guesswork
Inclusive language feedback that’s easy to understand
Like our readability and SEO checks, the inclusive language analysis uses simple red, orange, and green indicators to show where your content could be more welcoming. Just write your post as usual, and Yoast SEO will highlight potential issues across categories like age, gender, race, and socioeconomic status.
Even Google agrees
Writing inclusively should be the norm
Google’s John Mueller recommends using inclusive language in your content. In this X post, he explains how it can improve your site’s reach and engagement. When your writing speaks to everyone, more people can find and connect with your content.
inclusive improvements
Yoast SEO helps you write for everyone
For instance, if you use the word blacklist, the Inclusive Language Analysis will pick up on it and prompt you to consider alternative terms such as blocklist, denylist, faillist, or redlist.
it’s opt-in
Try the Inclusive Language Analysis when you’re ready
The Inclusive Language Analysis is optional, so it won’t turn on automatically. When you’re ready to get feedback on how inclusive your content is, just go to Yoast SEO > Settings > Site Features and toggle the switch. Your SEO and Readability Analyses will work exactly the same whether you use this feature or not.
Inclusive language categories and example phrases
| Category | Example phrase flagged | Suggested alternative |
| Gender | Mankind | People, humanity |
| Age | The elderly | Older people |
| Appearance | Obese | Higher-weight person |
| Disability | Sanity check | Confidence check, final check |
| Culture and race | Whitelist / blacklist | Allowlist / blocklist |
| Sexual orientation | Homosexuals | Gay people, lesbian, queer people |
| Socioeconomic status | Third world country | Low-income country, developing country |
I am really excited to see this feature go live on Yoast. It has a huge potential for good and it’s clear to see that the team has put a lot of work on it. I’m particularly impressed by how the tool recognises the context in which certain words are being used to avoid flagging up inoffensive content. The topics this feature is covering are very broad and go beyond gendered language, way into other social matters. I can’t wait to see this rolled out across the web.
Lidia Infante – Head of SEO at SurveyMonkey
Made for anyone who writes regularly
Bloggers and content creators
Write content that welcomes all readers. Our tool flags exclusionary language and suggests inclusive alternatives, helping you reach a wider audience while keeping your authentic voice.
Marketers or in-house teams
Protect your brand and connect with diverse audiences. Get real-time feedback on inclusive language to create messaging that resonates with everyone in your target market.
Site owners
Make your website welcoming to all visitors. Our Inclusive Language Analysis helps you build trust, demonstrate your values, and create a better experience for every visitor.
Having a tool within the editor itself that tests in real-time and with a shallow learning curve to test for inclusive language is fantastic. It is intuitive and straightforward to use. I’m looking forward to see how they evolve and improve the tool
AmyJune Hineline – Senior Community Manager of Opensource.com
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