Facebook

Being active on Facebook, sharing your content and interacting with your followers, can be a great way to drive traffic to your site. But it’s hard to keep up with every change in the Facebook algorithm and the consequences for you. And what to think of the changing popularity of social media platforms in your audience? That’s why we regularly write about Facebook, to keep you up to speed on using it to your advantage. Enjoy!

Must read articles about Facebook

Recent Facebook articles


Facebook traffic: What’s the current status?

Facebook is becoming less important as a source of traffic to your site. We wrote about it before, but mid August a lot of internet-sources reported that Facebook “did not care about publishers”. Joshua Benton wrote a nice and nuanced article about the matter, in which he also shared some interesting statistics. Facebook is indeed …

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facebook traffic decrease


Is Facebook getting less important?

Nowadays, the majority of teens use YouTube and Instagram, instead of Facebook. And, websites are now attracting more traffic from Google – organic search – than from Facebook. Statistics aren’t looking that good for Facebook. Is Facebook getting less important for companies, blogs, and websites? And what should you do about it? In this post, …

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Facebook reach

Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags

30 April 2018 by - 15 Comments

Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great image… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show a preview of the page, with a …

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Optimize product images for your online shop

Is Facebook evil? Aren’t we all?

Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So, is Facebook evil for gathering that data? …

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What to do if traffic from Facebook is decreasing?

Facebook can be a vital source of traffic for your website. Recently, however, Facebook announced that pages of business, brands, and news outlets would become less important in the news feeds of Facebook users. This could lead to a decrease in your views on Facebook and, therefore, in the traffic from Facebook to your website. …

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Facebook reach

As Facebook’s algorithm changes SEO becomes crucial

If you promote your website on Facebook, perhaps you’ve noticed some changes in the last few weeks. Or maybe you read about it online. Facebook changed its algorithm; messages of businesses and news outlets will become less important. In this post, I want to explain the consequences of the changes in Facebook’s algorithm. On top …

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Facebook reach