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Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags

30 April 2018 by Jono - 15 Comments

Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great image… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show a preview of the page, with a …

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Categories: Social Media, Technical SEO
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Optimize product images for your online shop

Is Facebook evil? Aren’t we all?

18 April 2018 by Marieke van de Rakt - 37 Comments

Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So, is Facebook evil for gathering that data? …

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Category: Social Media
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What to do if traffic from Facebook is decreasing?

26 March 2018 by Marieke van de Rakt - 11 Comments

Facebook can be a vital source of traffic for your website. Recently, however, Facebook announced that pages of business, brands, and news outlets would become less important in the news feeds of Facebook users. This could lead to a decrease in your views on Facebook and, therefore, in the traffic from Facebook to your website. …

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Category: Social Media
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Facebook reach

As Facebook’s algorithm changes SEO becomes crucial

21 March 2018 by Marieke van de Rakt - 19 Comments

If you promote your website on Facebook, perhaps you’ve noticed some changes in the last few weeks. Or maybe you read about it online. Facebook changed its algorithm; messages of businesses and news outlets will become less important. In this post, I want to explain the consequences of the changes in Facebook’s algorithm. On top …

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Category: Social Media
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Facebook reach

What to do if the traffic on your blog is decreasing?

18 July 2017 by Marieke van de Rakt - 50 Comments

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? In this post, I will give 5 tips on how to increase the traffic to your blog once again! First …

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Categories: Content SEO, Social Media
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What to do when your site's traffic is decreasing

How to use social media?

24 March 2017 by Marieke van de Rakt - 27 Comments

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, …

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Categories: SEO basics, Social Media
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how to use social media

Social buttons: How to add and track them on your site

23 March 2017 by Jimmy Comack - 4 Comments

To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how …

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Categories: Analytics, Social Media
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social media buttons website

Metadata and SEO part 3: social, internationalization and more

15 March 2017 by Michiel Heijmans

Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. …

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Categories: Social Media, Technical SEO
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metadata seo social media internationalization

Social Previews in Yoast SEO Premium

3 May 2016 by Joost de Valk - 8 Comments

In Yoast SEO Premium 3.2, we introduced social previews. It works much like the snippet preview people have come so used to. As the snippet preview does for search rankings, we think social previews will improve your social workflow. Which picture will Facebook pick? When you publish a post and you haven’t specifically selected a Facebook image …

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Category: Social Media
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Social previews in Yoast SEO Premium

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