Facebook

Being active on Facebook, sharing your content and interacting with your followers, can be a great way to drive traffic to your site. But it’s hard to keep up with every change in the Facebook algorithm and the consequences for you. And what to think of the changing popularity of social media platforms in your audience? That’s why we regularly write about Facebook, to keep you up to speed on using it to your advantage. Enjoy!

Must read articles about Facebook


Recent Facebook articles

Social media for small businesses: 12 tips to boost your local marketing

16 September 2020 | 8 Comments | Michiel Heijmans

A successful local business is one that nurtures relationships with its clients and one that people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, and get the conversation about your business going. At the same time, social media feels like a struggle to …

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social media for small business

Measure your social media efforts with UTM tags

2 March 2020 | 3 Comments | Hanneke Beers

Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your …

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What to do when your site's traffic is decreasing


Does social media influence your SEO?

16 January 2020 | 32 Comments | Siobhan Cunningham

Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen and probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t either. You even see recent …

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Social media optimization with Yoast SEO

29 August 2019 | Joost de Valk

Our Yoast SEO plugin handles optimization of your WordPress site for search engines, and we dare say it does that pretty well! Most of it’s technical optimization like our XML sitemap functionality, and content optimization like the content and readability analysis. But there’s more to SEO than on-page optimization. You need links pointing to your website and …

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Social Media optimization Yoast SEO

Social buttons: How to add and track them on your site

11 July 2019 | 10 Comments | Jimmy Comack

To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post, we’ll give you some pointers on how to get started. What are social buttons? For those …

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How to optimize your restaurant website

If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already, but we’ve decided to focus a bit more on specific types of websites in a number of posts. In this post, we discuss what you need …

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how to optimize your restaurant website


Facebook traffic: What’s the current status?

Facebook is becoming less important as a source of traffic to your site. We wrote about it before, but mid August a lot of internet-sources reported that Facebook “did not care about publishers”. Joshua Benton wrote a nice and nuanced article about the matter, in which he also shared some interesting statistics. Facebook is indeed …

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