Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your …Read: "Measure your social media efforts with UTM tags"
Being active on Facebook, sharing your content and interacting with your followers, can be a great way to drive traffic to your site. But it’s hard to keep up with every change in the Facebook algorithm and the consequences for you. And what to think of the changing popularity of social media platforms in your audience? That’s why we regularly write about Facebook, to keep you up to speed on using it to your advantage. Enjoy!
Must read articles about Facebook
Adding social buttons to your (WordPress) site is easy. When you use the code samples provided here you'll get to track interaction too!
Ever thought about how to increase your Facebook reach? These tips from Marieke will help you find out what works best for your audience!
Social media is a key aspect of every SEO strategy. In this post, Marieke gives you some fundamental tips on how to use social media.
Optimizing how content looks when it’s shared on social media has many benefits. But it's not as simple as just picking a great social image!
Recent Facebook articles
Social media is not to be ignored these days: it’s everywhere! So, when you’re working on building and growing your website, you need to take social media into account. Not sure why? Check out how social media can influence your SEO. Now, where do you begin? In this post, we’ll walk you through the steps …Read: "Social media strategy: Where to begin?"
Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen and probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t either. You even see recent …Read: "Does social media influence your SEO?"
Social previews in Yoast SEO visualize what your post will look like when shared on Facebook or Twitter. You can see right away if your image fits and whether your title and description will display well. It works much like the snippet preview people have come so used to. As the snippet preview does for search …Read: "Social previews in Yoast SEO Premium"
Our Yoast SEO plugin handles optimization of your WordPress site for search engines, and we dare say it does that pretty well! Most of that is technical optimization, like our XML sitemap functionality, and content optimization, like your content and readability analysis. But there’s more to SEO than that. You need links pointing to your website and …Read: "Social media optimization with Yoast SEO"
To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post, we’ll give you some pointers on how to get started. What are social buttons? For those …Read: "Social buttons: How to add and track them on your site"
If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already, but we’ve decided to focus a bit more on specific types of websites in a number of posts. In this post, we discuss what you need …Read: "How to optimize your restaurant website"
Last week, I posted an article about the current status concerning Facebook traffic. I shared the fact that for Yoast.com, the Facebook referral traffic is decreasing. I also asked you all whether or not you noticed something similar and invited you to share your tactics to deal with such a decrease. You left lots and …Read: "New tactics to improve your Facebook reach"
Facebook is becoming less important as a source of traffic to your site. We wrote about it before, but mid August a lot of internet-sources reported that Facebook “did not care about publishers”. Joshua Benton wrote a nice and nuanced article about the matter, in which he also shared some interesting statistics. Facebook is indeed …Read: "Facebook traffic: What’s the current status?"
I’ve always felt lucky blogging for Yoast.com. As I wrote before, I have an entire blog team that makes sure my post gets scheduled, is free of grammar or spelling errors and they publish it on social media. So I ‘only’ had to come up with an idea, which the team often helped me with, …Read: "Writing great social media content for your blog"