Being active on Facebook, sharing your content and interacting with your followers, can be a great way to drive traffic to your site. But it’s hard to keep up with every change in the Facebook algorithm and the consequences for you. And what to think of the changing popularity of social media platforms in your audience? That’s why we regularly write about Facebook, to keep you up to speed on using it to your advantage. Enjoy!
How to use social media? »
Social media is a key aspect of every SEO strategy. In this post, Marieke gives you some fundamental tips on how to use social media.
Social media optimization with Yoast SEO »
Yoast SEO helps you with social media optimization. Read how to use Yoast SEO to make your posts look great on Facebook and Twitter.
Must read articles about Facebook
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Social buttons: How to add and track them on your site »
Adding social buttons to your (WordPress) site is easy. When you use the code samples provided here you'll get to track interaction too!
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How to optimize your Facebook reach »
Ever thought about how to increase your Facebook reach? These tips from Marieke will help you find out what works best for your audience!
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Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags »
Optimizing how content looks when it’s shared on social media has many benefits. But it's not as simple as just picking a great social image!
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Measure your social media efforts with UTM tags »
After making a social media strategy, you want to see if your efforts pay off. Let’s find out how to measure social media efforts with UTM tags.
Recent Facebook articles
10 examples of social media posts to get inspired »
What can you share with your followers on social media? Get inspired by these 10 examples of social media posts by different companies.
How to create eye-catching social images for your content »
Adding a social image to your most important content helps you stand out on social media. So, how do you create an eye-catching social image?
What is Zapier? And 5 things you can do with it! »
Zapier can help you create a smarter workflow and save lots of time. But what is Zapier exactly? And what can you do with it? Let's find out!