Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great image… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show a preview of the page, with a …Read: "Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags"
Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So, is Facebook evil for gathering that data? …Read: "Is Facebook evil? Aren’t we all?"
Facebook can be a vital source of traffic for your website. Recently, however, Facebook announced that pages of business, brands, and news outlets would become less important in the news feeds of Facebook users. This could lead to a decrease in your views on Facebook and, therefore, in the traffic from Facebook to your website. …Read: "What to do if traffic from Facebook is decreasing?"
If you promote your website on Facebook, perhaps you’ve noticed some changes in the last few weeks. Or maybe you read about it online. Facebook changed its algorithm; messages of businesses and news outlets will become less important. In this post, I want to explain the consequences of the changes in Facebook’s algorithm. On top …Read: "As Facebook’s algorithm changes SEO becomes crucial"
You are a small business owner with a local target audience. Of course, your local audience needs to find your shop or office, and you want to use social media for that. But, in the plethora of platforms, you just have no clue where to start. So you post something on Facebook, try a tweet now …Read: "Social media for small business owners"
If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? In this post, I will give 5 tips on how to increase the traffic to your blog once again! First …Read: "What to do if the traffic on your blog is decreasing?"
Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, …Read: "How to use social media?"
To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how …Read: "Social buttons: How to add and track them on your site"
Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. …Read: "Metadata and SEO part 3: social, internationalization and more"
In Yoast SEO Premium 3.2, we introduced social previews. It works much like the snippet preview people have come so used to. As the snippet preview does for search rankings, we think social previews will improve your social workflow. Which picture will Facebook pick? When you publish a post and you haven’t specifically selected a Facebook image …Read: "Social Previews in Yoast SEO Premium"
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