Instagram is booming: as of june 2018 it had 1 billion monthly active users. It’s a great way to engage with your visitors/followers, but also to connect with new people. It also allows you to share fun information in a more casual way, it’s your own personal gallery! Read more about social media: Facebook, Twitter and Pinterest.
Instagram is a rapidly growing social community. Should you use Instagram for business as well? You might be missing out if you don't.
There are ways to get insights in Instagram analytics, but not via Instagram itself. In this post, we'll explain how to get those insights!
Social media is a key aspect of every SEO strategy. In this post, Marieke gives you some fundamental tips on how to use social media.
Optimizing how content looks when it’s shared on social media has many benefits. But it's not as simple as just picking a great social image!
Some time ago, Facebook announced that it would change the way it handles embeds on other sites. From October 24, you can no longer simply paste your links in WordPress to make your Facebook and Instagram content appear on your site. Because of this matter, WordPress has to drop support for the Facebook oEmbed API. …
Read: "Facebook & Instagram embeds on WordPress break soon"
A successful local business is one that nurtures relationships with its clients and one that people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, and get the conversation about your business going. At the same time, social media feels like a struggle to …
Read: "Social media for small businesses: 12 tips to boost your local marketing"
Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your …
Read: "Measure your social media efforts with UTM tags"
Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen and probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t either. You even see recent …
Read: "Does social media influence your SEO?"
Nowadays, the majority of teens use YouTube and Instagram, instead of Facebook. And, websites are now attracting more traffic from Google – organic search – than from Facebook. Statistics aren’t looking that good for Facebook. Is Facebook getting less important for companies, blogs, and websites? And what should you do about it? In this post, …
Read: "Is Facebook getting less important?"
Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great social image and adding it to your page… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show …
Read: "Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags"
Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, …
Read: "How to use social media?"
Instagram isn’t yet the traffic source Facebook is. But Instagram is growing rapidly. Just last month, the milestone of 500 million users was reached. It makes you wonder whether or not to incorporate Instagram into your default marketing mix, right? Therefore, it would be nice to have Instagram analytics. In 2015, 33% of US teens …
Read: "Insights in Instagram analytics"
Instagram is Facebook for teenagers. At least, that is what I heard. Demographics seem to (at least partly) disagree. At Yoast, we started to actively use Instagram for business a few months ago. When it comes to sharing personal photos, Instagram is a great way to do so. In this post, I will explain what I …
Read: "Instagram for business?"