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Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags

30 April 2018 | 15 Comments | Jono Alderson

Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great image… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show a preview of the page, with a …

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Tags Facebook, Image SEO, Instagram, Pinterest, Technical SEO, Twitter

Optimize product images for your online shop

How to use Twitter Cards

16 June 2017 | 7 Comments | Jimmy Comack

Back in 2012, Twitter introduced a system called Twitter Cards which allows site owners to display enhanced tweets on their websites using a syntax very similar to that of OpenGraph. Thanks to this new system, Twitter can show nicer looking tweets, including ones containing media such as images, audio and video. How does it work? …

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Tags OpenGraph, Twitter

How to use social media?

24 March 2017 | 27 Comments | Marieke van de Rakt

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, …

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Tags Facebook, Instagram, Pinterest, SEO Basics, Twitter

Social buttons: How to add and track them on your site

23 March 2017 | 4 Comments | Jimmy Comack

To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how …

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Tags Facebook, Google Analytics, Twitter

Metadata and SEO part 3: social, internationalization and more

15 March 2017 | Michiel Heijmans

Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. …

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Tags Facebook, Multilingual SEO, Technical SEO, Twitter

metadata seo social media internationalization

Social Previews in Yoast SEO Premium

3 May 2016 | 8 Comments | Joost de Valk

Social previews in Yoast SEO visualize what your post will look like when shared on Facebook or Twitter. You can see right away if your image fits and whether your title and description will display well. It works much like the snippet preview people have come so used to. As the snippet preview does for search …

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Tags Facebook, Twitter, Yoast SEO Premium

Optimize your (WordPress) gallery

9 March 2016 | 9 Comments | Michiel Heijmans

Optimizing your images is one thing, but optimizing a page filled with images really is another. Of course, there is a certain overlap in how to optimize a single image and a gallery. In this post, I will go over the things you need to take into account when using photo galleries on your website. …

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Tags AMP, Content SEO, Facebook, Image SEO, Twitter

Twitter Analytics: stats for your tweets

28 October 2015 | 1 Comment | Michiel Heijmans

Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course). Social media, for us, is focused on Facebook, Pinterest, YouTube and Twitter. Over …

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Tag Twitter

Use Social Media to increase your sales

11 August 2015 | Michiel Heijmans

As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our consultancy, by …

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Tags Facebook, Pinterest, Twitter

Newsflash!

17 July 2015 | 8 Comments | Joost de Valk

I’m a bit feisty this week. I apologize upfront. We’ve been doing tons of website reviews after last month’s sale and it had me quite busy. But there’s good news this week if you’re looking for a job as an SEO: here’s your chance! Google is hiring one. SEO’s all over the web had fun with …

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Tags Technical SEO, Twitter

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