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SEO basics: How to use social media

24 March 2017 by Marieke van de Rakt » - 3 Comments

how to use social media

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, »

Categories: SEO basics, Social Media
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Social buttons: How to add and track them on your site

23 March 2017 by Jimmy Comack » - 4 Comments

social media buttons website

To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how »

Categories: Analytics, Social Media
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Metadata and SEO part 3: social, internationalization and more

15 March 2017 by Michiel Heijmans »

metadata seo social media internationalization

Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. »

Categories: Social Media, Technical SEO
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Social Previews in Yoast SEO Premium

3 May 2016 by Joost de Valk » - 8 Comments

Social previews in Yoast SEO Premium

In Yoast SEO Premium 3.2, we introduced social previews. It works much like the snippet preview people have come so used to. As the snippet preview does for search rankings, we think social previews will improve your social workflow. Which picture will Facebook pick? When you publish a post and you haven’t specifically selected a Facebook image »

Category: Social Media
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Optimize your (WordPress) gallery

9 March 2016 by Michiel Heijmans » - 9 Comments

Optimize your WordPress gallery

Optimizing your images is one thing, but optimizing a page filled with images really is another. Of course, there is a certain overlap in how to optimize a single image and a gallery. In this post, I will go over the things you need to take into account when using photo galleries on your website. »

Categories: Content SEO, Social Media
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Twitter Analytics: stats for your tweets

28 October 2015 by Michiel Heijmans » - 1 Comment

Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course). Social media, for us, is focused on Facebook, Pinterest, YouTube and Twitter. Over »

Categories: Analytics, Social Media
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Use Social Media to increase your sales

11 August 2015 by Michiel Heijmans »

As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our reviews, by »

Categories: eCommerce, Social Media
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Weekly SEO Recap: Newsflash!

17 July 2015 by Joost de Valk » - 8 Comments

Joost's weekly SEO recap

I’m a bit feisty this week. I apologize upfront. We’ve been doing tons of website reviews after last month’s sale and it had me quite busy. But there’s good news this week if you’re looking for a job as an SEO: here’s your chance! Google is hiring one. SEO’s all over the web had fun with »

Category: Technical SEO
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Twitter Cards, Open Graph & Social Meta Data

16 June 2012 by Joost de Valk » - 35 Comments

Social Media optimization Yoast SEO

A while ago, Twitter introduced a new system called Twitter Cards (see their docs). It allows site owners to enhance the expanded tweets Twitter creates for their site, much in the same was as  OpenGraph tags give site owners the chance to determine what their posts & pages will look like when shared on Facebook. In »

Category: Social Media
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User Contact Fields in WordPress

13 June 2012 by Joost de Valk » - 20 Comments

WooThemes chooses WordPress SEO

WordPress comes with a “default” set of user contact fields, which has always looked random to me: AIM, Yahoo IM and Jabber / Google Talk, instead of what I’d want to have there: Twitter, Facebook and Google+. A while back I got frustrated enough to have a look at how this was actually dealt with »

Category: WordPress
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