Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your …Read: "Measure your social media efforts with UTM tags"
Must read articles about Twitter
Adding social buttons to your (WordPress) site is easy. When you use the code samples provided here you'll get to track interaction too!
Enhance the engagement with your tweets by using Twitter Cards. In this post we'll explain how to use them correctly.
Twitter Analytics can help you set up and maintain the right Twitter strategy. We'll explain what can be learned from Twitter Analytics.
Social media is a key aspect of every SEO strategy. In this post, Marieke gives you some fundamental tips on how to use social media.
Recent Twitter articles
Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen and probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t either. You even see recent …Read: "Does social media influence your SEO?"
Social previews in Yoast SEO visualize what your post will look like when shared on Facebook or Twitter. You can see right away if your image fits and whether your title and description will display well. It works much like the snippet preview people have come so used to. As the snippet preview does for search …Read: "Social previews in Yoast SEO Premium"
Our Yoast SEO plugin handles optimization of your WordPress site for search engines, and we dare say it does that pretty well! Most of that is technical optimization, like our XML sitemap functionality, and content optimization, like your content and readability analysis. But there’s more to SEO than that. You need links pointing to your website and …Read: "Social media optimization with Yoast SEO"
To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post, we’ll give you some pointers on how to get started. What are social buttons? For those …Read: "Social buttons: How to add and track them on your site"
Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great social image and adding it to your page… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show …Read: "Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags"
Given the benefits of social media, it is essential to make use of it in the right way. For example, you should not miss the opportunity to use Twitter and share your content there. Especially since it has a system called Twitter Cards, which enriches your tweets with media such as images, audio, and video. …Read: "Twitter cards in Yoast SEO"
Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, …Read: "How to use social media?"
Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. …Read: "Metadata and SEO part 3: social, internationalization and more"
Optimizing your images is one thing, but optimizing a page filled with images really is another. Of course, there is a certain overlap in how to optimize a single image and a gallery. In this post, I will go over the things you need to take into account when using photo galleries on your website. …Read: "Optimize your (WordPress) gallery"