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How to use social media (updated 2022)

17 August 2022 | Marieke van de Rakt

Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever! But which social media should you focus on? With …

Read: "How to use social media (updated 2022)"
How to use social media (updated 2022)


SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more

2 September 2021 | 5 Comments | Camille Cunningham

Google has made changes to the way they show page titles in the organic search results and the SEO community is up in arms. But that’s not all that happened this month. There was lots of SEO news in August 2021 and as usual, our resident experts Joost and Jono discussed all of it in …

Read: "SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more"
SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more


How to create eye-catching social images for your content

The web, and our online habits with it, are never at a standstill. One result of our fast-paced online behavior is that we scroll through our social media channels like nobody’s business. Or without having our full attention on it. Most of the time, your social image is the first (or only) thing that users …

Read: "How to create eye-catching social images for your content"
How to create eye-catching social images for your content

What is Zapier? And 5 things you can do with it!

16 February 2021 | 10 Comments | Camille Cunningham

The automation tool Zapier works with Zaps that you can create from scratch. These Zaps can link different apps and services to each other to create a smarter workflow and save you lots of time. But that still doesn’t give you a clear answer to this question: What is Zapier exactly? In this post, we’ll …

Read: "What is Zapier? And 5 things you can do with it!"
What is Zapier? And 5 things you can do with it!

Social media optimization with Yoast SEO

5 October 2020 | 10 Comments | Joost de Valk

Our Yoast SEO plugin handles optimization of your WordPress site for search engines, and we dare say it does that pretty well! Most of it is technical and content optimization, but there’s more to SEO than on-page optimization. You need links pointing to your website and for that to happen, people need to talk about you and …

Read: "Social media optimization with Yoast SEO"
Social media optimization with Yoast SEO

Social media for small businesses: 12 tips to boost your local marketing

16 September 2020 | 10 Comments | Sam Alderson

A successful local business is one that nurtures relationships with its clients and one that people talk about. Can you think of a better online place for that than social media? It’s where you can engage, share, and get the conversation about your business going. At the same time, social media feels like a struggle to …

Read: "Social media for small businesses: 12 tips to boost your local marketing"
Social media for small businesses: 12 tips to boost your local marketing

Measure your social media efforts with UTM tags

2 March 2020 | 3 Comments | Hanneke Beers

Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your …

Read: "Measure your social media efforts with UTM tags"
Measure your social media efforts with UTM tags