SEO basics - Blogging

Blog SEO
How to start a blog

How to start a blog

If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s a wonderful marketing tool, and blogging is lots of fun! A new blog will allow you to make smart and strategic choices. Just take a little time to think about how to set up your blog before you begin, so you’ll have less work later on. Let me share some tips with you on how to start a blog.

Choose your niche

You should always write about what you know. But you should not write about everything you know. Pick a niche. Decide upon the main topic and write posts related to that topic. It’s more likely that your audience will come back and read your other posts if you’re writing about similar topics. People will know what to expect. Starting a mom blog implies that you write about all things concerning your children and family life. Starting a travel blog implies you write about traveling. You can write about something slightly off topic once in a while of course, but try to stick to your niche. An audience of a travel blog doesn’t expect a blog post about gardening.

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Do your keyword research

Once you’ve chosen your niche, you should do some solid keyword research. Try to find out what people are searching for. What words are they using when they want to read about your niche and your topic? You should really get inside the heads of your potential audience. If you do your keyword research properly, you should end up with a long list of keywords you would like to be found for. Try to come up with competitive, head keywords as well as with less competitive long-tail keywords.

Read more: How to start your keyword research »

Think about site structure

This is the best time to think about site structure. What categories are popular in your niche? What are the most important head keywords you’d like to rank for? You should write a long, kick-ass article about each of these keywords. Those will be your most essential articles, or in other words, your cornerstone content. You should give those articles a prominent place on your site.

After you’ve written those beautiful cornerstone articles, write lots of blog posts on subtopics of that main topic and always link to your cornerstones. That way, you’ll be telling Google exactly what the most important articles on your website are.

Keep reading: What is cornerstone content? »

Write that first post

Take some time to do keyword research and to think about site structure. But don’t take too much time. Just write that first post! Put pen to paper and just do it. Your blog starts with the very first post. That post doesn’t have to be perfect; it just has to be published. Need some help to get started? Check out our 10 tips on how to make your post awesome.

Pictures and videos

Writing blog post is more than writing a nice story; a successful blog has pictures and videos as well. Every post should show at least one image. Taking nice photos yourself is a great way of creating images and making short videos is a really good blogging strategy as well. Especially if you’re blogging about (aspects) of your own life, photos of it are a necessity.

Read on: Images for blogs »

Optimize for the search engines

Before publishing your post, optimize it using Yoast SEO (on WordPress of course, but on Magento and TYPO3 now too!). Don’t forget to create an awesome SEO title and a decent snippet. Finetune your text. Make sure your text is both readable as well as SEO-friendly.

Keep on reading: How to use the content & SEO analysis of Yoast SEO »

Promote your blog

Using social media is the best way to reach and grow the audience of your blog. That’s why your blog should have a Facebook page. Sharing your posts on Facebook is a good marketing strategy. Don’t forget Instagram and Twitter either!

In addition to the use of social media to promote your blog, we advise you send out a digital newsletter. Let people sign up for it and send out emails with your latest blog posts and some other fun facts.

Read more: Marketing your blog »

Stick with it!

The most important thing to start a blog – besides setting up your new blog – is to write that very first blog post. Once you’ve written that first post, your blog has started. You should keep on writing blog posts to make it successful, so try to determine a frequency to publish new posts. You don’t have to blog every day, once a week or maybe even once every two weeks would be a nice frequency to start with. Find a frequency you can stick with! Your audience will know what to expect if your blogging frequency is stable.

Keep reading: Blogging: the ultimate guide »


23 Responses to How to start a blog

  1. Brian Thompson
    Brian Thompson  • 1 year ago

    I’m getting ready to start a new blog for one of my clients. Up to this point I have mainly worked on search engine optimization of my clients’ existing content, so this is new to me. Your tips are very helpful and I have definitely taken away at least 2 to 3 things that I didn’t think of before reading your post (using pictures and videos, selfies and blog promotion). Thanks for the great information; it will be very helpful!

  2. Adriano
    Adriano  • 1 year ago

    Excellent tip, I’ll do just that

  3. Ray
    Ray  • 1 year ago

    Thanks for the tips! I am going to start implementing most of them on my new health and fitness blog. I also installed the yoast seo plugin for my site, it has been great for my first post.

    • Marieke
      Marieke  • 1 year ago

      Hi Ray, great to hear that. Good luck!

  4. Tom
    Tom  • 1 year ago

    Enjoyable read.

  5. Kevin
    Kevin  • 1 year ago

    Thanks for the information. Really Helpful! I was checking out the SEO plugin provided in this article. Wondering, whether it should also have a functionality to include/ validate rich snippets.

  6. Cara Hack Sakong
    Cara Hack Sakong  • 1 year ago

    how to start a blog?? i think must download YOAST BY SEO..
    first blogs im learn create blog SEO with YOAST.. hahaha

  7. Justin March
    Justin March  • 1 year ago

    Great advice but I feel that name selection is is another key point.

    You can check out sites like alltop.com to see what your competitors are doing name wise. This can help ensure your chosen name stands out from the crowd but also hits the right note with your visitors.

    • Marieke
      Marieke  • 1 year ago

      Thanks for your addition, Justin!

  8. Victor
    Victor  • 1 year ago

    Good advice for blog for the new people in the line, great encouragement for them very very useful info, It’s a blog of tips to follow.

  9. Victor
    Victor  • 1 year ago

    Good advice for blog for the new people in the line, great encouragement for them very very useful info.

  10. Blogger Dashboard
    Blogger Dashboard  • 1 year ago

    yeah it is a amazing post to create a blog.

  11. Tabung pemadam kebakaran
    Tabung pemadam kebakaran  • 1 year ago

    Tank’s for information updates. Please update your information again. I will follow your advice

  12. Pattipie
    Pattipie  • 1 year ago

    Looks like my first project plan! I love this structure learning process! Tank you! Promoting and linkbuilding is missing!

    • Marieke
      Marieke  • 1 year ago

      Good luck Pattipie!

  13. Matias
    Matias  • 1 year ago

    Hi, Do you do linkbuilding in new projects?

    Regards

  14. Ryan Biddulph
    Ryan Biddulph  • 1 year ago

    Hi Marieke,

    Gotta get promotion down cold. Super tips here!

    I promote posts freely across all types of channels to gain traction. Facebook groups, G Plus communities, all that good stuff. I also spend time guest posting and commenting on blogs to build my network and help folks in the process.

    Thanks for sharing!

    Ryan

    • Marieke
      Marieke  • 1 year ago

      You’re welcome, Ryan!

  15. Go Helper
    Go Helper  • 1 year ago

    Yoast you are really helpful… your efforts are countless.. i m regularly visit yoast and achieve very well thanks for sharing this excellent tips for me and others.

  16. Tec Crowd
    Tec Crowd  • 1 year ago

    I have a blog. I have done everything. I need to know more details about Promoting.


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