cornerstone content

What is cornerstone content?

What is cornerstone content?

April 11th, 2017 – 109 Comments

Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts.

Here, I’ll explain all about cornerstone content. I’ll tell you what cornerstone content is, why it’s important for SEO, how to write this type of content and how you should link from your posts to your cornerstone articles.

Which articles are my cornerstones?

Choose your cornerstones carefully. Think of four or five pages you would like someone to read if they first visit your website. These articles should be the cornerstones of your site. Which articles are most precious to you? Which articles are the most complete and authoritative? You should write cornerstone articles about the keywords you definitely want to rank for.

As of now, Yoast SEO will ask you to indicate whether or not an article is a cornerstone article. By marking articles as cornerstone, Yoast SEO can help you build a solid internal linking structure.

In the Yoast SEO meta box you can indicate whether an article is a cornerstone article.

Learn how to write awesome and SEO friendly articles in our SEO Copywriting training »

SEO copywriting training Info
Marking a cornerstone article as such, will enable you to create a list of these articles in your post overview, so you can easily work on improving them. And, most importantly, the link suggestion tool in Yoast SEO Premium will give priority to the articles that you mark as cornerstone content. This way, you’ll never forget to link to your best article on a certain topic, if you write about something related.

If your website is enormous, you’ll have more cornerstones than if your website is small. You’ll probably write about more than one topic, so make sure to choose a cornerstone article in each category.

Why are cornerstone articles important for SEO?

Cornerstone content plays a significant role in any SEO strategy. It can be rather hard to rank for search terms that are very popular. A cornerstone approach could help you tackle those competitive search terms. If you write a lot of articles about similar blog posts, you need to tell Google which one is the most important. Otherwise, you’ll be competing with your content for a place in the search results. If you provide the proper internal linking structure between your posts, you can show Google which article is the most important.

Linking structure for cornerstones

Cornerstone articles should appear very high in your site’s pyramid. Ideally, someone would be able to click from your homepage to your cornerstone articles instantly. You should link all your other posts about similar topics to that particular article. Subsequently, you will write tons of new blog posts focussing on new angles of the topic of your cornerstone article. From every single one of those blog posts, you’ll link to your original cornerstone article. Such an internal linking structure will increase the chance of your cornerstone content article ranking in Google.

For instance, I write a lot of different posts about SEO copywriting. All these posts focus on a different aspect of SEO copywriting. One of my articles is my cornerstone article, in this case, the Ultimate Guide to SEO Copywriting. I will make sure to link from all of my posts about SEO copywriting to that one important cornerstone article.

Optimizing your cornerstones with Yoast SEO

Yoast SEO offers some really nice tools that help you optimize your cornerstone content. We offer a text link counter, a specific cornerstone content analysis and in Premium even internal linking suggestions, in which cornerstone articles prevail over other posts.

Text link counter

With Yoast SEO you can filter your cornerstone articles in the post overview and see how many internal links a post receives and how many posts it links to. This text link counter is extremely useful, because now you can see at a glance if your cornerstone content gets enough links from other, related posts:

text link counter cornerstones yoast seo

If you click on Cornerstone articles in your post overview you’ll see all your cornerstones, what their SEO and readability scores are, and how often they’re linked to internally.

Cornerstone analysis

If you really want to make your cornerstone articles great, you need a specific content analysis for cornerstones. If you mark your content as cornerstone content the analysis will be stricter on SEO and readability than the usual analysis, as you want this article to be longer, have excellent content, keep the reader’s attention and rank high. Read how this analysis helps you optimize your cornerstones.

Internal linking suggestions

In Yoast SEO Premium we offer an internal linking functionality. We analyze the text you are writing and use the prominent words in that text to determine which articles are of a similar topic. These are the articles you should be linking to. Cornerstone articles are treated differently in our calculation of internal linking suggestions. They are more important and will receive a higher value. To give these articles some visible weight as well, we place the cornerstone articles above the list of the internal linking suggestions. That’ll make it much easier for you to link to your critical articles.

Type of content of cornerstone pages

Cornerstone content should always be content pages. It could be a blog post, but you could also make a page out of it. The content should be updated very regularly. Cornerstone articles should be explainers, so these should definitely be informative articles. In your cornerstone article, you should aim to rank for the most competing keywords.

Cornerstone articles are usually rather long. Everything that’s important about a certain topic should be covered in your cornerstone article. That’ll ask quite a bit of your writing skills. Lengthy articles are usually hard to read, especially from a screen. Make sure to use sufficient headings. An index at the beginning of a long cornerstone article is also a great idea.

5 steps towards a pragmatic cornerstone approach

Ideally, you should do extensive keyword research. After that, you can produce really awesome, long, informative and beautifully written cornerstone articles. But what if you do not have that much time? And what if you’ve already written tons of articles? Follow these five steps to make killer cornerstone content.

Learn how to write awesome and SEO friendly articles in our SEO Copywriting training »

SEO copywriting training Info

Step 1: Think about your keywords

You have to determine the essential keywords you want to rank for. Your cornerstone articles should be optimized for the ‘head’ or most competitive keywords. Be sure to carry out keyword research.

Step 2: Choose the best post

Go through the posts that are optimized for keywords surrounding the most important keywords. Which post do you think is the best? That’ll be your cornerstone from now on!

Step 3: Rewrite it

Rewrite your cornerstone article. Make it awesome and SEO-friendly. Expand it and make sure it’s totally up to date. You should rewrite and expand that article regularly.

Step 4: Optimize your other posts on long tail variants

The other blog posts about similar topics as your cornerstone article should be optimized on long tail variants of the ‘head’ keyword you’re attacking in your cornerstone article.

Step 5: Linking from those tails to your head

You have to tell Google that your new cornerstone article is the most important one on your site. Don’t forget to link from all the long tail articles to your cornerstone article!

Yoast’s plans for cornerstone content

Site structure is important for SEO. Having a solid site structure means both search engines and visitors can effortlessly navigate your site to find what they want. To help you with this, we are currently working on many more features in Yoast SEO that’ll improve the structure of your website.

Read more: ‘SEO Copywriting: the complete guide’ »


109 Responses to What is cornerstone content?

  1. Gaurav Sharma
    By Gaurav Sharma on 25 April, 2017

    so we i can add my long guides those are around 5k words as Cornerstone content right?
    and what if a website have 10-15 long article should we mark all as cornerstone content or only a few.
    thanks
    regards
    Gaurav

  2. OpenHeavens
    By OpenHeavens on 25 April, 2017

    I will try and leverage this technique on my blog: Re-write the articles, target long tail variations of my main keyword, get more links and wait to see how that work out for me.

    Thanks.

  3. Ifedapo
    By Ifedapo on 24 April, 2017

    thank you yoast… you are really doing a great job. the cornerstone will help us filter our articles because not all articles on our blog have the same powerful content.

  4. Cara Hack Sakong
    By Cara Hack Sakong on 23 April, 2017

    Very nice feature.. and i think this i want !! thx Broo

  5. Kanchan Chatterjee
    By Kanchan Chatterjee on 23 April, 2017

    I din’t know about cornerstone content before read the article. Thanks Yoast!
    I hope help it to rank my blog posts in SERP.

  6. Abdul Rehman
    By Abdul Rehman on 23 April, 2017

    Realy Awesome New Update. I like it. Before seeing this update i was confused about cornerstone article, But after reading this article i am not only impressed but happy to see the the update.
    Good luck yoast.

  7. Priyanshu Raj
    By Priyanshu Raj on 22 April, 2017

    Thanks for sharing this valuable info! I was confused after seeing this new option!

  8. Anoop Bhandari
    By Anoop Bhandari on 21 April, 2017

    Recently I saw the Cornerstone content option under my Yoast Plugin and that make me curious to know what it really is? And after a lot of research on it finally, I come to know that it is just a quality content but with the intent to solve the reader’s problem.

  9. Srinivasa Chaitanya
    By Srinivasa Chaitanya on 21 April, 2017

    I have 2 Posts on my site that have similar content. Both of them rank #2 and #3 for the same keywords. Both of the have excellent content with over 3000 words. After reading this post I understand that both of these posts are cornerstone content. I have done all the interlinking properly. Now, I will try to rank one of those posts in #1 position.

    I have read somewhere that redirecting #3 ranked post to #2 post will improve the ranking of #2 post. I am confused!

  10. Jan
    By Jan on 21 April, 2017

    Great idea about cornerstone.

    how to deal with shops ?
    Of course blog posting links to cornerstone product.
    Different look and feel cornerstone product ?
    Links to spare parts or accessoires no follow ?

  11. Vaibhav
    By Vaibhav on 21 April, 2017

    Thank For Sharing This Information

  12. Sourav Adhikari
    By Sourav Adhikari on 21 April, 2017

    Thanks for the explanation

  13. giang nguyen
    By giang nguyen on 21 April, 2017

    Thanks for the update , i want to ask about website with language different english , it is ok ?

  14. Robert Chornenki
    By Robert Chornenki on 20 April, 2017

    I am currently developing a project to build a pyramid. (Pyramidnow.com) The web/blog is under construction and your advice on cornerstone content is great.
    I was interested in your use of the Pyramid as a featured illustration on your blog. And the “hieroglyphs” that you chose. And why, which?

  15. Pizza Emporio
    By Pizza Emporio on 20 April, 2017

    Muchas gracias por el artículo, nos ha resultado muy útil.

    Saludos ;)

  16. Gabriel Ladokun
    By Gabriel Ladokun on 20 April, 2017

    Wow, thanks! Fresh! A lot to glean from this and put to use immediately

  17. Jan Mares
    By Jan Mares on 19 April, 2017

    Thank you for the explanation and this handy feature, Marieke :) According to the pyramid illustration at the top of the article, I understand that this is more or less the “silo structure”, where the cornerstone content could as well be a summary or an introduction to a topic and then you link from every sub-chapter to the major page / category, don’t you?

    • Marieke
      By Marieke on 20 April, 2017

      Hi Jan,
      Siloing is very much based on the same principles: linking thematically related content and appointing one main article on a certain topic. Although siloing usually goes a bit deeper and is implemented more strictly, you could say it’s the same concept.

  18. Hamim
    By Hamim on 19 April, 2017

    Really Great feature.
    It’s going to be very helpful for everyone.

  19. Anil Agarwal
    By Anil Agarwal on 19 April, 2017

    I’m so glad I’ve been using Yoast for a long time now.

    Cornerstone content feature is an incredible add to the plugin and it’s definitely going to improve the content quality of many bloggers and SEO’s.

    To create epic content, make sure you are doing keyword research first and write as detailed content as possible.

    Try to do email outreach once you hit the publish button and try to connect with as many bloggers as you can to reach out to more people with your content.

    Great stuff!

  20. sam
    By sam on 19 April, 2017

    Hi,
    how does Search engine identify it and what is the default priority of the corner note content

  21. Shiny ???
    By Shiny ??? on 19 April, 2017

    Awesome information and really helpful. Thank you Team Yoast

  22. Isabelle
    By Isabelle on 17 April, 2017

    This is extremely beneficial and amazing for websites! Thanks so much.

  23. Adams
    By Adams on 17 April, 2017

    That’s great. Proud of having YOAST. Thanks guys.

    • kimhak
      By kimhak on 19 April, 2017

      Yeah that right Yoast SEO always brings new SEO feature to all blogger… XD

  24. Basit Ansari
    By Basit Ansari on 17 April, 2017

    Some days before I show new option in my website cornerstone content and after read these post I am understand what’s importance of cornerstone content and how to select.
    Thanks for sharing wonderful post.

  25. Priya Sharma
    By Priya Sharma on 17 April, 2017

    I genuinely liked the concept of Cornerstone article. I think it also help my visitors to access deep pages directly from the main page itself.

  26. moumita
    By moumita on 16 April, 2017

    Yoast always comes up with something which is pure gem. This is indeed helpful to all new bloggers

    • Marieke
      By Marieke on 18 April, 2017

      Thanks, Moumita!

  27. kumar
    By kumar on 16 April, 2017

    Very useful feature to improve the best posts in our site. Yoast is perfect for seo.

  28. ADESANMI ADEDOTUN
    By ADESANMI ADEDOTUN on 16 April, 2017

    Hi,

    This post is indeed eye opener to most people who know little or nothing about SEO and cornerstone articles, however how can one tackle self post competing for Google ranking as mentioned in the artilce.?

    • Marieke
      By Marieke on 18 April, 2017

      Hi Adesanmi, you can prevent your own posts from competing with each other by optimizing them for different long tail keywords. Linking those ‘long tail’ articles back to one main ‘head’ or cornerstone article, will let Google know that the latter is the most important article for the main keyword.

  29. Meenakshi Agarwal
    By Meenakshi Agarwal on 16 April, 2017

    Awesome post and a great plugin. Also, this cornerstone feature or message is quite helpful, as, in a way, it feels like a Yoast reward for a writer who has produced great content.

  30. pakej cuti murah
    By pakej cuti murah on 16 April, 2017

    this update make yoast become usefull plugin for my website….

  31. Chris Frykman
    By Chris Frykman on 15 April, 2017

    I want to make a page that doubles as an intro/overview of a series of blog articles about fatigue and a table of contents of sorts. It’s not where most of the content would be, but I would still consider it an important hub where people could start from and choose where they want to go from there. Is that a horrible strategy when it comes SEO?

    • Marieke
      By Marieke on 18 April, 2017

      Hi Chris, It sounds like you want to create some sort of category page? If you create a nice page with a combination of enough new content and an overview of all content about a certain topic, this could help your SEO. However, you should be aware of duplicate content issues that could emerge if you reuse existing content . Please read this article to learn how prevent that: https://yoast.com/duplicate-content/

  32. Ayodele Lekan Habeeb
    By Ayodele Lekan Habeeb on 15 April, 2017

    Love Yoast so much………..can stop using @http://newsorigin.com.ng

  33. Bitu Kumar
    By Bitu Kumar on 15 April, 2017

    Wow Awesome Yoast Seo Plugin. Thankyou Team Yoast :)

  34. MINTUKAN
    By MINTUKAN on 15 April, 2017

    Unbelievable. This is great. Thank You Yoast SEO. Thank you so much

  35. Jeet
    By Jeet on 15 April, 2017

    WOW This is awesome. YOAST SEO is the best plugin. Thanks For The helpful information.

  36. Arnold
    By Arnold on 15 April, 2017

    What a wonderful feature. Since the time I have started running my website, I installed Yoast and I’m so happy. It’s so great. It shows everything you need to know about SEO and helps you to rank better in search engines. And this update makes it even better. Thanks!

    • Marieke
      By Marieke on 18 April, 2017

      Hi Arnold, great to hear you appreciate this feature and our plugin so much!

  37. Antonio
    By Antonio on 15 April, 2017

    Hi Marieke, thanks for the great post! Really found it useful and was looking for an article like this for sometime.

    I just have a quick question. You mention we should link out from our supporting articles to the cornerstone page as a means of giving google signals that this is our main page that it should give priority to in the search rankings.

    However, would you suggest to link from the cornerstone page back to those supporting articles too?

    From a UX point of view, it makes sense, but from SEO would it be ok to be say linking like this:

    Article A -> Cornerstone page -> Article A
    Article B -> Cornerstone page -> Article B
    Article C -> Cornerstone page -> Article C

    • Marieke
      By Marieke on 18 April, 2017

      Hi Antonio, Yes it does. I’d say if it makes sense to your user, just do it! We actually do that as well in our cornerstone articles. In those articles, if we discuss some subtopic, we link to the article about that subtopic and link back from that article to the main article. This makes sense from both a UX and SEO point of view. Good luck!

  38. KomentarMu
    By KomentarMu on 15 April, 2017

    I hope this feature can boost my blog in SERP. Thank Yoast. You bring this feature for free. Awesome (y)

  39. Lucas Truong
    By Lucas Truong on 15 April, 2017

    Great update. Exactly what i need. Thank you :)

  40. Avanza
    By Avanza on 15 April, 2017

    This morning open web, there are updates from Yoast. So MAKE article, I am Seeing no DIFFERENT, menu That is his article the appearance of the article is the cornerstone content. I am confused about this feature, just go ahead towards its web Yoast and get an explanation.

  41. Ralph Stulgies
    By Ralph Stulgies on 15 April, 2017

    Thank you for the explanation. I just set up my cornerstone pages. Is there some more integration coming soon with the free plug-in or is this a premium version only feature? Thanks heaps.

    • Marieke
      By Marieke on 18 April, 2017

      Hi Ralph, in free you can just easily list your cornerstone articles, there are no further features planned for free. In Premium we will definitely add some more features which will help you to work more efficiently on your site structure.

  42. Nicecreame
    By Nicecreame on 15 April, 2017

    What a great update. We are looking forward to working with this from now on. Thanks for the very useful article!

  43. AB
    By AB on 14 April, 2017

    Thanks for going through cornerstone content comprehensively. However, I do have a a few questions.

    1) Obviously, not every page can be a cornerstone page. Is there a magic number (a percentage maybe) of pages in a website that can be used as cornerstone content for a site that can help in SEO.

    2) Length Of a Pages or Content Size – I found Neil Patel’s blog by searching for just “Online Marketing”. The page that i landed (http://neilpatel.com/what-is-online-marketing) was unusually lengthy for me. Does length of the page or size of the content play a significant role in SEO? FYI, Online Marketing was mentioned 39 times on the page.

    I will be glad if you could shed some light of my queries.

    AB for aquo.in

  44. Garden Ponds
    By Garden Ponds on 14 April, 2017

    Very cool new feature. Can’t wait to see what you guys are developing to help with site structure. Yoast is my favorite SEO plugin and with new features like this, I’m sure it’ll stay that way. :)

    • Marieke
      By Marieke on 18 April, 2017

      Awesome to hear that!

  45. Project Writers Nigeria
    By Project Writers Nigeria on 14 April, 2017

    This is wow. Thanks to Yoast for helping my company see the first page

  46. Abdullah
    By Abdullah on 14 April, 2017

    Awesome! I am excited about this new approach. Thank you, guys!

  47. Isaiah Joseph
    By Isaiah Joseph on 14 April, 2017

    This sounds interesting. Never knew of Conerstone articles before, but you made it extremely simple and I got the true meaning. Saw this when it popped up during me trying to optimize my website Yoast

  48. Nayab Khan
    By Nayab Khan on 14 April, 2017

    Woww!! That’s really something useful.

  49. yourheealth
    By yourheealth on 13 April, 2017

    A great addition Thank you for efforts in improving our search engines

  50. Joel
    By Joel on 13 April, 2017

    This is awesome. I think YOAST SEO is one of the best plugin i have come across. Thanks guys

    • Marieke
      By Marieke on 14 April, 2017

      Thanks for the compliment, Joel!

  51. Zubi
    By Zubi on 13 April, 2017

    Wow, another great feature I was waiting for. Thanks Yoast improving us day by day.

    • Marieke
      By Marieke on 14 April, 2017

      You’re welcome, Zubi!

  52. Dileep indla
    By Dileep indla on 13 April, 2017

    Thanks, Yoast. It was really helpful information.

  53. Advocate Saravvanan R
    By Advocate Saravvanan R on 13 April, 2017

    This article was very useful when i optimized my website http://www.legalfirm.in/. Thanks sir.

  54. Nyindir
    By Nyindir on 13 April, 2017

    Its very greatfull article thanks for providing nice information i like it.

  55. Hemant Srivastava
    By Hemant Srivastava on 12 April, 2017

    Really Helpful article, Thanks Marieke for sharing this article.

  56. Shoaib Raza
    By Shoaib Raza on 12 April, 2017

    Thank yoast team for this update in your Plugin. Everybody want’s his all articles in top of search engines. Can we use this option for all our posts or some unique posts?

  57. Cindy
    By Cindy on 12 April, 2017

    Hello~I just noticed this little check box on my homepage. Would this be the right page to tick this off as it does link to all my pages?
    Here is my website homepage if you could look please. http://www.doubledragonjewelry.ca
    Thank you
    Cheers
    Cindy

    • Marieke
      By Marieke on 13 April, 2017

      Hi Cindy, your homepage is not the page you should mark as cornerstone content. The post above describes the 5 steps you should take to get cornerstone articles, in short: do keyword research, choose you best post or page about that keyword, optimize this post and optimize your related long tail articles, and link from those long tail articles to that best post or page. Perhaps this article will clarify things to you https://yoast.com/cornerstone-article-content-type/

  58. Chih-Yu
    By Chih-Yu on 12 April, 2017

    Love the article. Can you please explain a bit further about Step 5? How do you link from all the long tail articles to the cornerstone article ? Thanks !

    • Marieke
      By Marieke on 13 April, 2017

      Hi Chih-Yu, Thanks! Linking to your cornerstone articles isn’t complicated! You can just add a link somewhere in your post to suggest a related article to your audience. As it should be topically related to the article you’re writing, you can add the link just in the text you’re writing. Or you can add it as a ‘read more’ suggestion at the end of your post (take a look at the article above for an example ;-) ) If you have Yoast SEO Premium linking to your cornerstone articles is even easier, because it will pop up first in the Internal linking suggestions!

  59. Pattipie
    By Pattipie on 12 April, 2017

    Interesting! Great tips on improving the best pages! Thanks!

  60. Romeo
    By Romeo on 12 April, 2017

    A great post! Just picked up a few actionable tips. I love the fact that Yoast keeps getting better.

    Thanks for sharing

  61. matt patterson
    By matt patterson on 12 April, 2017

    Was creating a new page and saw this new feature, thanks for constantly improving yoast!!!

  62. Adeel Sami
    By Adeel Sami on 12 April, 2017

    Hello, Marieke!

    Excellent addition by Yoast! Totally loved it!

    I am sure that’s gonna add the new value to the efforts of SEO! :)

    ~ Adeel

  63. Gaurav Heera
    By Gaurav Heera on 12 April, 2017

    Hello Marieke,
    Cornerstone article is really important to write as it provides brief about your company to the readers or clients, Your article will really help online marketers to showcase their company information in attractive way.
    Thanks for sharing.

  64. soni kumari
    By soni kumari on 12 April, 2017

    Thank you so much YOAST :)
    I was writing an article and doing SEO using Yoast SEO Tool and suddenly I saw a check Box asking for IS this Cornerstone Content than I reached here and I click on it.
    Thanks for Giving such feature for your customers :)
    Love ya !!

  65. Ed Koon
    By Ed Koon on 12 April, 2017

    Great article about this new Yoast SEO feature, cornerstone.

  66. Shedi
    By Shedi on 12 April, 2017

    Another guy good approach by you guys.

  67. Marcelo
    By Marcelo on 12 April, 2017

    Hi! Interesting concepts, but I still have a question: when I mark an article as cornerstone, what exactly happens at the SEO level? Is there any new tag added to the HTML? Something that hightlight this article when Google scan the website?

    • Marieke
      By Marieke on 13 April, 2017

      Hi Marcelo, Marking an article as cornerstone content is a tool to help you create a good site structure for SEO. Indicating a post or page as cornerstone content, will make it appear on top of the internal linking suggestions. Therefore, you can link easily from topically related posts to this cornerstone article. If you do this well, it’s a signal to Google that the cornerstone article is an important article on your site.

      • Mike Rawson
        By Mike Rawson on 16 April, 2017

        Hi Marieke,

        I think I understand what ticking the “cornerstone content?” box does for users of the premium plugin.

        Does it do anything for users of the free version?

        Thanks,

        Mike

  68. Hyma
    By Hyma on 12 April, 2017

    Nice post, thanks for sharing.

  69. Velivada
    By Velivada on 12 April, 2017

    Great article! It helps a lot!

  70. Rajkumar Kanagaraj
    By Rajkumar Kanagaraj on 12 April, 2017

    can we use “tags” as corner stone page instead of blog post? as tags always added with fresh post with relevant information it would be easy to do internal linking.

    • Marieke
      By Marieke on 12 April, 2017

      Hi Rajkumar, Yes, you can. You just have to make sure you have sufficient meaningful content, like introductory copy, on those pages and optimize them well. You can read more about that here: https://yoast.com/category-seo/

  71. Prem Kumar
    By Prem Kumar on 12 April, 2017

    Thanks For The Share

  72. Nandkishor Barve
    By Nandkishor Barve on 12 April, 2017

    This was helpful article. I like it a lot Thanks

  73. Komodo tours
    By Komodo tours on 12 April, 2017

    Hei Yoast Seo…
    I can’t say anything about all your SEO strategy. I have passion to learn more about SEO only with your plugin. No more than yours. Even i am using free but i have got something more to rank my site. Any information i got here, i really interest so much.
    Thank you to help a lot of peoples around

  74. SeoGreenPea
    By SeoGreenPea on 12 April, 2017

    Is there a way to disable this feature? I’m sure it’s a value to some, but I find it annoying because it is creating a custom field that I can’t delete.

    • Marieke
      By Marieke on 12 April, 2017

      You can! When you go to General –> Features you can turn it off.

      • SeoGreenPea
        By SeoGreenPea on 22 April, 2017

        Thank You!
        I thought I had searched through all of the options, but I obviously missed it. This worked!

  75. Bill Gassett
    By Bill Gassett on 11 April, 2017

    What a fantastic idea! This will be a great addition to all the helpful tools and suggestions found within the Yoast SEO Plugin.

  76. Androidos
    By Androidos on 11 April, 2017

    I liked it a lot, it’s a pretty complete plugin, with this it has surpassed everything, thank you.

  77. Chris Pedia
    By Chris Pedia on 11 April, 2017

    I love the idea of cornerstone articles. Is it better to use different anchor text every time you link to your cornerstone article from another page on the website? Would google penalize you if you used the same anchor text every time, even though they all are internal links.

    • Marieke
      By Marieke on 12 April, 2017

      Hi Chris, Over optimizing (like using the exact same anchor text all the time) is never a good idea, and Google might still penalize you for that. So try to link in a natural way. This means anchor texts will differ naturally, because of the context the links are in.

  78. Trucosgalaxy
    By Trucosgalaxy on 11 April, 2017

    Good Update Thanks!!

  79. Victor Lazarro
    By Victor Lazarro on 11 April, 2017

    I really like this article, most of this is known knowledge but its always difficult to create and work on it. In my case I have a lot of articles online but don´t really know how to link them and thats a good point to think about an upgrade to your premium plugin :)
    The more I read the more Iam confused and capitulate again, because its so many work and where is the best point to start? Iam shure my site is to small for a review from you but Iam still thankful for every post you do here …

    • Marieke
      By Marieke on 12 April, 2017

      Hi Victor, Agreed that it’s easier said than done! We’ve just written a case study on how to start with optimizing when you have a lot of online content, but it’s not optimized yet: https://yoast.com/yoast-case-study-seo-mom-blog/. Perhaps this could help you determine what’s your cornerstone content.
      You can mark them as cornerstone content, and then the Premium version of our plugin could, for sure, help you find related articles and assist you with linking them!

  80. Athar Malik
    By Athar Malik on 11 April, 2017

    Nice one. I have just seen this feature on my site articlesjar.com

    • Marieke
      By Marieke on 12 April, 2017

      Happy you like it!

  81. Sheila Fox
    By Sheila Fox on 11 April, 2017

    The graphic used for this article doesn’t work. The cornerstones of a pyramid, or any building for that matter, are the 4 bottom stones that hold up the rest of the structure. And they are not located near the top, but rather at the very, very bottom.
    Someone needs to do their homework.

    • Marieke
      By Marieke on 12 April, 2017

      Hi Sheila, actually… you’re right. Our illustrators will create a new cornerstone graphic. Thanks for the feedback!

  82. Tharindu
    By Tharindu on 11 April, 2017

    Nice post. Should we write a brief introduction at the top of the page or is it okay to leave completely for links?

    • Tharindu
      By Tharindu on 15 April, 2017

      Thanks Marieke, my idea is like this. Imagine you are writing about “WordPress SEO”, and you create a page and optimize it for the keyword wordpress seo. Then you add like 200-300 word description on the head and put all the links below as steps how people can optimize wordpress seo. Is it a good approach?

    • Marieke
      By Marieke on 12 April, 2017

      Hi Tharindu, content always comes first! So you should first create an awesome post on the head or long tail topic you are planning to write about. When you’re done, you should add links to your text. Just choose places where it makes sense to suggest related content to your readers.

      • Dumaji
        By Dumaji on 14 April, 2017

        Yes, really helpful thing. Yoast is really helping lot of blogger with introducing such features.

        • Tranh son dau
          By Tranh son dau on 16 April, 2017

          I really like this function. Thank you so much

          • Olaf Lederer
            By Olaf Lederer on 17 April, 2017

            Nice feature idea and a great way to promote your premium version!
            Not so useful for the free plugin users, but at least we can locate the corner stone content items in the WP backend :)
            I checked most of the comments on this page and I’m very surprised that there are so many premium users around here (or they just very thankful for a premium feature).


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