What is cornerstone content?

This post explains everything you need to know about cornerstone content – or evergreen content as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles.

What is cornerstone content?

Cornerstone content articles are the most important articles on your website; the pages or posts you want to rank highest in the search engines. They reflect your business or communicate your mission perfectly and are very well written. Cornerstone articles are usually explainers, relatively long articles combining insights from different blog posts.

Which articles are my cornerstones?

Choose your cornerstones carefully. Think of the four or five pages you would most like someone to read when they first visit your website. These articles should be the cornerstones of your site. Which articles are most important to you? Which are the most complete and authoritative? You should write cornerstone articles about the keywords you most want to rank for.

Learn how to write online copy that ranks!

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The concept is so important that our Yoast SEO plugin includes an option to indicate whether or not an article is cornerstone content. If you mark articles as cornerstone, Yoast SEO can help you build a solid internal linking structure.

yoast seo meta box cornerstone contentMarking your cornerstone articles means you can create a list of them in your post overview, so you can easily work on improving them. And, most importantly, the link suggestion tool in Yoast SEO Premium will give priority to the articles that you mark as cornerstone content, so you’ll never forget to link to your best article on a certain topic if you write about something related.

If your website is enormous, you’ll have more cornerstones than if your website is small. You’ll probably write about more than one topic, so be sure to choose a cornerstone article from each category.

Why are cornerstone articles so important for SEO?

Cornerstone content plays a significant role in any SEO strategy. It can be hard to rank for search terms that are very popular, but a cornerstone approach can help you tackle those competitive search terms. If you write a lot of articles on similar subjects, you need to tell Google which of them is the most important. If you don’t, you’ll be competing with your own content for a place in the search results. Providing the correct internal link structure between your posts tells Google which article is the most important.

Link structure for cornerstones

Cornerstone articles should sit towards the top of your site’s pyramid. Ideally, someone should be able to click straight through from your homepage to your cornerstone articles. Also, all your other posts about similar topics should link back to their cornerstone article. As your site develops you will write tons of new blog posts looking at that topic from other angles, each one linking back to your cornerstone article. This internal linking structure will increase the chance of your cornerstone content articles ranking in Google searches.

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For example, I write a lot of different posts about SEO copywriting, each looking at a different aspect of SEO copywriting. The cornerstone article for this topic is the Ultimate Guide to SEO Copywriting, and whenever I write a new post on SEO copywriting, I add a link to that one important cornerstone article.

Optimizing your cornerstones with Yoast SEO

Yoast SEO offers some great tools that help you optimize your cornerstone content, including a text link counter, specific cornerstone content analysis and – in Premium – even internal linking suggestions, in which cornerstone articles get priority over other posts.

Read more: How to set up a cornerstone content strategy with Yoast SEO »

Text link counter

With Yoast SEO you can filter your cornerstone articles in the post overview to see how many internal links a post has pointing to it and how many posts it links to. This text link counter is extremely useful because you can see at a glance if your cornerstone content has enough links from other, related posts:

Cornerstone articles

Cornerstone analysis

If you really want to make your cornerstone articles great, you need specific content analysis for cornerstones. Content marked as cornerstone will be judged more strictly than usual on SEO and readability in the content analysis, as you want this article to be longer, have excellent content, keep the reader’s attention and rank high. Read how this analysis helps you optimize your cornerstones.

Internal linking suggestions

Yoast SEO Premium has an internal linking feature. We analyze what you write and use the most prominent words in your text to determine which articles are related – and therefore which you should link to. Cornerstone articles are treated differently in our calculation of internal linking suggestions because they are more important and have a higher value. To give these articles more prominence, we place the cornerstone articles at the top of the list of the internal linking suggestions. That makes it much easier for you to link to your critical articles.

Yoast internal linking

Content on cornerstone pages

Cornerstone content should always be content pages and can be either a blog post or a page. But whichever they are, you should update them often. Cornerstone articles should be explainers and informative articles, and you should aim to get them to rank for the most competitive keywords.

Cornerstone articles are usually pretty long, covering everything that’s important about a certain topic. That asks quite a lot of your writing skills. Lengthy articles are usually hard to read, especially on a screen, so make sure you use plenty of headings. An index at the beginning of a long cornerstone article is also a great idea.

5 steps to a killer cornerstone approach

Ideally, you should do extensive keyword research, which will help you to produce really awesome, long, informative and beautifully written cornerstone articles. But what if you don’t have that much time? And what if you’ve already written tons of articles? Follow these five steps to make killer cornerstone content.

Step 1: Think about your keywords

You have to decide on the essential keywords you want to rank for. Your cornerstone articles should be optimized for the ‘head’ or most competitive keywords, so be sure to carry out some keyword research.

Step 2: Choose the best post

Go through the posts that are optimized for keywords surrounding the most important keywords. Which post do you think is the best? That’ll be your cornerstone from now on!

Step 3: Rewrite it

Rewrite your cornerstone article. Make it awesome and SEO-friendly. Expand it and make sure it’s totally up to date. And don’t forget to rewrite and expand that article regularly.

Step 4: Optimize your other posts on long tail variants

The other blog posts about similar topics as your cornerstone article should be optimized for long tail variants of the ‘head’ keyword you’re attacking in your cornerstone article.

Step 5: Linking from those tails to your head

You have to tell Google that your new cornerstone article is the most important article on that topic on your site. Don’t forget to link from all the long tail articles to your cornerstone article!

Quick wins!

In real life, perhaps you do not have the time to develop such an elaborate structure. Still, writing an article about a specific topic often leads to inspiration to write an article about a similar topic. You should then try to optimize this second post for a slightly different focus keyword and link these posts internally.

Every time you write a post, you should think about similar posts you have written and link to these. Do you already have an important article about this, even though it is not entirely awesome yet? If you use Yoast SEO Premium, keep an eye on the internal linking tool to see what comes up.

Also, make sure you set up the right linking structure. This does not take a lot of your time and could really help to rank your most important article. Take a look at all the posts on the topic you have already written about and add links to your most important article from all of your (less awesome) posts about that specific topic. You can use the Yoast text link counter to regularly check if there are enough internal links to your important articles.

Yoast’s plans for cornerstone content

Site structure is important for SEO. Having a solid site structure means both search engines and visitors can easily navigate your site to find what they want. To help you achieve this, we are continually working on many more features in Yoast SEO that’ll improve the structure of your website.

Keep reading: SEO Copywriting: the complete guide »


109 Responses to What is cornerstone content?

  1. Gaurav Sharma
    Gaurav Sharma  • 1 year ago

    so we i can add my long guides those are around 5k words as Cornerstone content right?
    and what if a website have 10-15 long article should we mark all as cornerstone content or only a few.
    thanks
    regards
    Gaurav

  2. OpenHeavens
    OpenHeavens  • 1 year ago

    I will try and leverage this technique on my blog: Re-write the articles, target long tail variations of my main keyword, get more links and wait to see how that work out for me.

    Thanks.

  3. Ifedapo
    Ifedapo  • 1 year ago

    thank you yoast… you are really doing a great job. the cornerstone will help us filter our articles because not all articles on our blog have the same powerful content.

  4. Cara Hack Sakong
    Cara Hack Sakong  • 1 year ago

    Very nice feature.. and i think this i want !! thx Broo

  5. Kanchan Chatterjee
    Kanchan Chatterjee  • 1 year ago

    I din’t know about cornerstone content before read the article. Thanks Yoast!
    I hope help it to rank my blog posts in SERP.

  6. Abdul Rehman
    Abdul Rehman  • 1 year ago

    Realy Awesome New Update. I like it. Before seeing this update i was confused about cornerstone article, But after reading this article i am not only impressed but happy to see the the update.
    Good luck yoast.

  7. Priyanshu Raj
    Priyanshu Raj  • 1 year ago

    Thanks for sharing this valuable info! I was confused after seeing this new option!

  8. Anoop Bhandari
    Anoop Bhandari  • 1 year ago

    Recently I saw the Cornerstone content option under my Yoast Plugin and that make me curious to know what it really is? And after a lot of research on it finally, I come to know that it is just a quality content but with the intent to solve the reader’s problem.

  9. Srinivasa Chaitanya
    Srinivasa Chaitanya  • 1 year ago

    I have 2 Posts on my site that have similar content. Both of them rank #2 and #3 for the same keywords. Both of the have excellent content with over 3000 words. After reading this post I understand that both of these posts are cornerstone content. I have done all the interlinking properly. Now, I will try to rank one of those posts in #1 position.

    I have read somewhere that redirecting #3 ranked post to #2 post will improve the ranking of #2 post. I am confused!

  10. Jan
    Jan  • 1 year ago

    Great idea about cornerstone.

    how to deal with shops ?
    Of course blog posting links to cornerstone product.
    Different look and feel cornerstone product ?
    Links to spare parts or accessoires no follow ?

  11. Vaibhav
    Vaibhav  • 1 year ago

    Thank For Sharing This Information

  12. Sourav Adhikari
    Sourav Adhikari  • 1 year ago

    Thanks for the explanation

  13. giang nguyen
    giang nguyen  • 1 year ago

    Thanks for the update , i want to ask about website with language different english , it is ok ?

  14. Robert Chornenki
    Robert Chornenki  • 1 year ago

    I am currently developing a project to build a pyramid. (Pyramidnow.com) The web/blog is under construction and your advice on cornerstone content is great.
    I was interested in your use of the Pyramid as a featured illustration on your blog. And the “hieroglyphs” that you chose. And why, which?

  15. Pizza Emporio
    Pizza Emporio  • 2 years ago

    Muchas gracias por el artículo, nos ha resultado muy útil.

    Saludos ;)

  16. Gabriel Ladokun
    Gabriel Ladokun  • 2 years ago

    Wow, thanks! Fresh! A lot to glean from this and put to use immediately

  17. Jan Mares
    Jan Mares  • 2 years ago

    Thank you for the explanation and this handy feature, Marieke :) According to the pyramid illustration at the top of the article, I understand that this is more or less the “silo structure”, where the cornerstone content could as well be a summary or an introduction to a topic and then you link from every sub-chapter to the major page / category, don’t you?

    • Marieke
      Marieke  • 2 years ago

      Hi Jan,
      Siloing is very much based on the same principles: linking thematically related content and appointing one main article on a certain topic. Although siloing usually goes a bit deeper and is implemented more strictly, you could say it’s the same concept.

  18. Hamim
    Hamim  • 2 years ago

    Really Great feature.
    It’s going to be very helpful for everyone.

  19. Anil Agarwal
    Anil Agarwal  • 2 years ago

    I’m so glad I’ve been using Yoast for a long time now.

    Cornerstone content feature is an incredible add to the plugin and it’s definitely going to improve the content quality of many bloggers and SEO’s.

    To create epic content, make sure you are doing keyword research first and write as detailed content as possible.

    Try to do email outreach once you hit the publish button and try to connect with as many bloggers as you can to reach out to more people with your content.

    Great stuff!

  20. sam
    sam  • 2 years ago

    Hi,
    how does Search engine identify it and what is the default priority of the corner note content

  21. Shiny ???
    Shiny ???  • 2 years ago

    Awesome information and really helpful. Thank you Team Yoast

  22. Isabelle
    Isabelle  • 2 years ago

    This is extremely beneficial and amazing for websites! Thanks so much.

  23. Adams
    Adams  • 2 years ago

    That’s great. Proud of having YOAST. Thanks guys.

    • kimhak
      kimhak  • 2 years ago

      Yeah that right Yoast SEO always brings new SEO feature to all blogger… XD

  24. Basit Ansari
    Basit Ansari  • 2 years ago

    Some days before I show new option in my website cornerstone content and after read these post I am understand what’s importance of cornerstone content and how to select.
    Thanks for sharing wonderful post.

  25. Priya Sharma
    Priya Sharma  • 2 years ago

    I genuinely liked the concept of Cornerstone article. I think it also help my visitors to access deep pages directly from the main page itself.

  26. moumita
    moumita  • 2 years ago

    Yoast always comes up with something which is pure gem. This is indeed helpful to all new bloggers

    • Marieke
      Marieke  • 2 years ago

      Thanks, Moumita!

  27. kumar
    kumar  • 2 years ago

    Very useful feature to improve the best posts in our site. Yoast is perfect for seo.

  28. ADESANMI ADEDOTUN
    ADESANMI ADEDOTUN  • 2 years ago

    Hi,

    This post is indeed eye opener to most people who know little or nothing about SEO and cornerstone articles, however how can one tackle self post competing for Google ranking as mentioned in the artilce.?

    • Marieke
      Marieke  • 2 years ago

      Hi Adesanmi, you can prevent your own posts from competing with each other by optimizing them for different long tail keywords. Linking those ‘long tail’ articles back to one main ‘head’ or cornerstone article, will let Google know that the latter is the most important article for the main keyword.

  29. Meenakshi Agarwal
    Meenakshi Agarwal  • 2 years ago

    Awesome post and a great plugin. Also, this cornerstone feature or message is quite helpful, as, in a way, it feels like a Yoast reward for a writer who has produced great content.

  30. pakej cuti murah
    pakej cuti murah  • 2 years ago

    this update make yoast become usefull plugin for my website….

  31. Chris Frykman
    Chris Frykman  • 2 years ago

    I want to make a page that doubles as an intro/overview of a series of blog articles about fatigue and a table of contents of sorts. It’s not where most of the content would be, but I would still consider it an important hub where people could start from and choose where they want to go from there. Is that a horrible strategy when it comes SEO?

    • Marieke
      Marieke  • 2 years ago

      Hi Chris, It sounds like you want to create some sort of category page? If you create a nice page with a combination of enough new content and an overview of all content about a certain topic, this could help your SEO. However, you should be aware of duplicate content issues that could emerge if you reuse existing content . Please read this article to learn how prevent that: https://yoast.com/duplicate-content/

  32. Ayodele Lekan Habeeb
    Ayodele Lekan Habeeb  • 2 years ago

    Love Yoast so much………..can stop using @http://newsorigin.com.ng

  33. Bitu Kumar
    Bitu Kumar  • 2 years ago

    Wow Awesome Yoast Seo Plugin. Thankyou Team Yoast :)

  34. MINTUKAN
    MINTUKAN  • 2 years ago

    Unbelievable. This is great. Thank You Yoast SEO. Thank you so much

  35. Jeet
    Jeet  • 2 years ago

    WOW This is awesome. YOAST SEO is the best plugin. Thanks For The helpful information.

  36. Arnold
    Arnold  • 2 years ago

    What a wonderful feature. Since the time I have started running my website, I installed Yoast and I’m so happy. It’s so great. It shows everything you need to know about SEO and helps you to rank better in search engines. And this update makes it even better. Thanks!

    • Marieke
      Marieke  • 2 years ago

      Hi Arnold, great to hear you appreciate this feature and our plugin so much!

  37. Antonio
    Antonio  • 2 years ago

    Hi Marieke, thanks for the great post! Really found it useful and was looking for an article like this for sometime.

    I just have a quick question. You mention we should link out from our supporting articles to the cornerstone page as a means of giving google signals that this is our main page that it should give priority to in the search rankings.

    However, would you suggest to link from the cornerstone page back to those supporting articles too?

    From a UX point of view, it makes sense, but from SEO would it be ok to be say linking like this:

    Article A -> Cornerstone page -> Article A
    Article B -> Cornerstone page -> Article B
    Article C -> Cornerstone page -> Article C

    • Marieke
      Marieke  • 2 years ago

      Hi Antonio, Yes it does. I’d say if it makes sense to your user, just do it! We actually do that as well in our cornerstone articles. In those articles, if we discuss some subtopic, we link to the article about that subtopic and link back from that article to the main article. This makes sense from both a UX and SEO point of view. Good luck!

  38. KomentarMu
    KomentarMu  • 2 years ago

    I hope this feature can boost my blog in SERP. Thank Yoast. You bring this feature for free. Awesome (y)

  39. Lucas Truong
    Lucas Truong  • 2 years ago

    Great update. Exactly what i need. Thank you :)

  40. Avanza
    Avanza  • 2 years ago

    This morning open web, there are updates from Yoast. So MAKE article, I am Seeing no DIFFERENT, menu That is his article the appearance of the article is the cornerstone content. I am confused about this feature, just go ahead towards its web Yoast and get an explanation.

  41. Ralph Stulgies
    Ralph Stulgies  • 2 years ago

    Thank you for the explanation. I just set up my cornerstone pages. Is there some more integration coming soon with the free plug-in or is this a premium version only feature? Thanks heaps.

    • Marieke
      Marieke  • 2 years ago

      Hi Ralph, in free you can just easily list your cornerstone articles, there are no further features planned for free. In Premium we will definitely add some more features which will help you to work more efficiently on your site structure.

  42. Nicecreame
    Nicecreame  • 2 years ago

    What a great update. We are looking forward to working with this from now on. Thanks for the very useful article!

  43. AB
    AB  • 2 years ago

    Thanks for going through cornerstone content comprehensively. However, I do have a a few questions.

    1) Obviously, not every page can be a cornerstone page. Is there a magic number (a percentage maybe) of pages in a website that can be used as cornerstone content for a site that can help in SEO.

    2) Length Of a Pages or Content Size – I found Neil Patel’s blog by searching for just “Online Marketing”. The page that i landed (http://neilpatel.com/what-is-online-marketing) was unusually lengthy for me. Does length of the page or size of the content play a significant role in SEO? FYI, Online Marketing was mentioned 39 times on the page.

    I will be glad if you could shed some light of my queries.

    AB for aquo.in

  44. Garden Ponds
    Garden Ponds  • 2 years ago

    Very cool new feature. Can’t wait to see what you guys are developing to help with site structure. Yoast is my favorite SEO plugin and with new features like this, I’m sure it’ll stay that way. :)

    • Marieke
      Marieke  • 2 years ago

      Awesome to hear that!

  45. Project Writers Nigeria
    Project Writers Nigeria  • 2 years ago

    This is wow. Thanks to Yoast for helping my company see the first page

  46. Abdullah
    Abdullah  • 2 years ago

    Awesome! I am excited about this new approach. Thank you, guys!

  47. Isaiah Joseph
    Isaiah Joseph  • 2 years ago

    This sounds interesting. Never knew of Conerstone articles before, but you made it extremely simple and I got the true meaning. Saw this when it popped up during me trying to optimize my website Yoast

  48. Nayab Khan
    Nayab Khan  • 2 years ago

    Woww!! That’s really something useful.

  49. yourheealth
    yourheealth  • 2 years ago

    A great addition Thank you for efforts in improving our search engines

  50. Joel
    Joel  • 2 years ago

    This is awesome. I think YOAST SEO is one of the best plugin i have come across. Thanks guys

    • Marieke
      Marieke  • 2 years ago

      Thanks for the compliment, Joel!

  51. Zubi
    Zubi  • 2 years ago

    Wow, another great feature I was waiting for. Thanks Yoast improving us day by day.

    • Marieke
      Marieke  • 2 years ago

      You’re welcome, Zubi!

  52. Dileep indla
    Dileep indla  • 2 years ago

    Thanks, Yoast. It was really helpful information.

  53. Advocate Saravvanan R
    Advocate Saravvanan R  • 2 years ago

    This article was very useful when i optimized my website http://www.legalfirm.in/. Thanks sir.

  54. Nyindir
    Nyindir  • 2 years ago

    Its very greatfull article thanks for providing nice information i like it.

  55. Hemant Srivastava
    Hemant Srivastava  • 2 years ago

    Really Helpful article, Thanks Marieke for sharing this article.

  56. Shoaib Raza
    Shoaib Raza  • 2 years ago

    Thank yoast team for this update in your Plugin. Everybody want’s his all articles in top of search engines. Can we use this option for all our posts or some unique posts?

  57. Cindy
    Cindy  • 2 years ago

    Hello~I just noticed this little check box on my homepage. Would this be the right page to tick this off as it does link to all my pages?
    Here is my website homepage if you could look please. http://www.doubledragonjewelry.ca
    Thank you
    Cheers
    Cindy

    • Marieke
      Marieke  • 2 years ago

      Hi Cindy, your homepage is not the page you should mark as cornerstone content. The post above describes the 5 steps you should take to get cornerstone articles, in short: do keyword research, choose you best post or page about that keyword, optimize this post and optimize your related long tail articles, and link from those long tail articles to that best post or page. Perhaps this article will clarify things to you https://yoast.com/cornerstone-article-content-type/

  58. Chih-Yu
    Chih-Yu  • 2 years ago

    Love the article. Can you please explain a bit further about Step 5? How do you link from all the long tail articles to the cornerstone article ? Thanks !

    • Marieke
      Marieke  • 2 years ago

      Hi Chih-Yu, Thanks! Linking to your cornerstone articles isn’t complicated! You can just add a link somewhere in your post to suggest a related article to your audience. As it should be topically related to the article you’re writing, you can add the link just in the text you’re writing. Or you can add it as a ‘read more’ suggestion at the end of your post (take a look at the article above for an example ;-) ) If you have Yoast SEO Premium linking to your cornerstone articles is even easier, because it will pop up first in the Internal linking suggestions!

  59. Pattipie
    Pattipie  • 2 years ago

    Interesting! Great tips on improving the best pages! Thanks!

  60. Romeo
    Romeo  • 2 years ago

    A great post! Just picked up a few actionable tips. I love the fact that Yoast keeps getting better.

    Thanks for sharing

  61. matt patterson
    matt patterson  • 2 years ago

    Was creating a new page and saw this new feature, thanks for constantly improving yoast!!!

  62. Adeel Sami
    Adeel Sami  • 2 years ago

    Hello, Marieke!

    Excellent addition by Yoast! Totally loved it!

    I am sure that’s gonna add the new value to the efforts of SEO! :)

    ~ Adeel

  63. Gaurav Heera
    Gaurav Heera  • 2 years ago

    Hello Marieke,
    Cornerstone article is really important to write as it provides brief about your company to the readers or clients, Your article will really help online marketers to showcase their company information in attractive way.
    Thanks for sharing.

  64. soni kumari
    soni kumari  • 2 years ago

    Thank you so much YOAST :)
    I was writing an article and doing SEO using Yoast SEO Tool and suddenly I saw a check Box asking for IS this Cornerstone Content than I reached here and I click on it.
    Thanks for Giving such feature for your customers :)
    Love ya !!

  65. Ed Koon
    Ed Koon  • 2 years ago

    Great article about this new Yoast SEO feature, cornerstone.

  66. Shedi
    Shedi  • 2 years ago

    Another guy good approach by you guys.

  67. Marcelo
    Marcelo  • 2 years ago

    Hi! Interesting concepts, but I still have a question: when I mark an article as cornerstone, what exactly happens at the SEO level? Is there any new tag added to the HTML? Something that hightlight this article when Google scan the website?

    • Marieke
      Marieke  • 2 years ago

      Hi Marcelo, Marking an article as cornerstone content is a tool to help you create a good site structure for SEO. Indicating a post or page as cornerstone content, will make it appear on top of the internal linking suggestions. Therefore, you can link easily from topically related posts to this cornerstone article. If you do this well, it’s a signal to Google that the cornerstone article is an important article on your site.

      • Mike Rawson
        Mike Rawson  • 2 years ago

        Hi Marieke,

        I think I understand what ticking the “cornerstone content?” box does for users of the premium plugin.

        Does it do anything for users of the free version?

        Thanks,

        Mike

  68. Hyma
    Hyma  • 2 years ago

    Nice post, thanks for sharing.

  69. Velivada
    Velivada  • 2 years ago

    Great article! It helps a lot!

  70. Rajkumar Kanagaraj
    Rajkumar Kanagaraj  • 2 years ago

    can we use “tags” as corner stone page instead of blog post? as tags always added with fresh post with relevant information it would be easy to do internal linking.

    • Marieke
      Marieke  • 2 years ago

      Hi Rajkumar, Yes, you can. You just have to make sure you have sufficient meaningful content, like introductory copy, on those pages and optimize them well. You can read more about that here: https://yoast.com/category-seo/

  71. Prem Kumar
    Prem Kumar  • 2 years ago

    Thanks For The Share

  72. Nandkishor Barve
    Nandkishor Barve  • 2 years ago

    This was helpful article. I like it a lot Thanks

  73. Komodo tours
    Komodo tours  • 2 years ago

    Hei Yoast Seo…
    I can’t say anything about all your SEO strategy. I have passion to learn more about SEO only with your plugin. No more than yours. Even i am using free but i have got something more to rank my site. Any information i got here, i really interest so much.
    Thank you to help a lot of peoples around

  74. SeoGreenPea
    SeoGreenPea  • 2 years ago

    Is there a way to disable this feature? I’m sure it’s a value to some, but I find it annoying because it is creating a custom field that I can’t delete.

    • Marieke
      Marieke  • 2 years ago

      You can! When you go to General –> Features you can turn it off.

      • SeoGreenPea
        SeoGreenPea  • 1 year ago

        Thank You!
        I thought I had searched through all of the options, but I obviously missed it. This worked!

  75. Bill Gassett
    Bill Gassett  • 2 years ago

    What a fantastic idea! This will be a great addition to all the helpful tools and suggestions found within the Yoast SEO Plugin.

  76. Androidos
    Androidos  • 2 years ago

    I liked it a lot, it’s a pretty complete plugin, with this it has surpassed everything, thank you.

  77. Chris Pedia
    Chris Pedia  • 2 years ago

    I love the idea of cornerstone articles. Is it better to use different anchor text every time you link to your cornerstone article from another page on the website? Would google penalize you if you used the same anchor text every time, even though they all are internal links.

    • Marieke
      Marieke  • 2 years ago

      Hi Chris, Over optimizing (like using the exact same anchor text all the time) is never a good idea, and Google might still penalize you for that. So try to link in a natural way. This means anchor texts will differ naturally, because of the context the links are in.

  78. Trucosgalaxy
    Trucosgalaxy  • 2 years ago

    Good Update Thanks!!

  79. Victor Lazarro
    Victor Lazarro  • 2 years ago

    I really like this article, most of this is known knowledge but its always difficult to create and work on it. In my case I have a lot of articles online but don´t really know how to link them and thats a good point to think about an upgrade to your premium plugin :)
    The more I read the more Iam confused and capitulate again, because its so many work and where is the best point to start? Iam shure my site is to small for a review from you but Iam still thankful for every post you do here …

    • Marieke
      Marieke  • 2 years ago

      Hi Victor, Agreed that it’s easier said than done! We’ve just written a case study on how to start with optimizing when you have a lot of online content, but it’s not optimized yet: https://yoast.com/yoast-case-study-seo-mom-blog/. Perhaps this could help you determine what’s your cornerstone content.
      You can mark them as cornerstone content, and then the Premium version of our plugin could, for sure, help you find related articles and assist you with linking them!

  80. Athar Malik
    Athar Malik  • 2 years ago

    Nice one. I have just seen this feature on my site articlesjar.com

    • Marieke
      Marieke  • 2 years ago

      Happy you like it!

  81. Sheila Fox
    Sheila Fox  • 2 years ago

    The graphic used for this article doesn’t work. The cornerstones of a pyramid, or any building for that matter, are the 4 bottom stones that hold up the rest of the structure. And they are not located near the top, but rather at the very, very bottom.
    Someone needs to do their homework.

    • Marieke
      Marieke  • 2 years ago

      Hi Sheila, actually… you’re right. Our illustrators will create a new cornerstone graphic. Thanks for the feedback!

  82. Tharindu
    Tharindu  • 2 years ago

    Nice post. Should we write a brief introduction at the top of the page or is it okay to leave completely for links?

    • Tharindu
      Tharindu  • 2 years ago

      Thanks Marieke, my idea is like this. Imagine you are writing about “WordPress SEO”, and you create a page and optimize it for the keyword wordpress seo. Then you add like 200-300 word description on the head and put all the links below as steps how people can optimize wordpress seo. Is it a good approach?

    • Marieke
      Marieke  • 2 years ago

      Hi Tharindu, content always comes first! So you should first create an awesome post on the head or long tail topic you are planning to write about. When you’re done, you should add links to your text. Just choose places where it makes sense to suggest related content to your readers.

      • Dumaji
        Dumaji  • 2 years ago

        Yes, really helpful thing. Yoast is really helping lot of blogger with introducing such features.

        • Tranh son dau
          Tranh son dau  • 2 years ago

          I really like this function. Thank you so much

          • Olaf Lederer
            Olaf Lederer  • 2 years ago

            Nice feature idea and a great way to promote your premium version!
            Not so useful for the free plugin users, but at least we can locate the corner stone content items in the WP backend :)
            I checked most of the comments on this page and I’m very surprised that there are so many premium users around here (or they just very thankful for a premium feature).


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