10 tips for an awesome and SEO-friendly blog post

As with all writing, writing blog posts requires skill. To keep your reader interested, you should think about the structure of your piece and write appealing articles. If people like and understand an article, they will be much more inclined to share it with others – and that will increase your rankings. So, if you want to improve your rankings, improve your writing skills. Start with these tips on how to write an SEO-friendly blog post!

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For some, writing for SEO purposes and writing to attract and captivate your audience seem like two conflicting goals. I totally disagree. Sure, the words you want to be found for should be in a prominent place if you want an SEO-friendly blog post. But, over-using keywords severely hampers the readability of your text, which you definitely don’t want to do. In fact, a high keyphrase density can even be a signal to Google that you might be stuffing keywords in your text and this can negatively affect your rankings.

This post provides tips on writing blog posts that are SEO-friendly and readable. These two goals should always go hand in hand as we believe that writing in understandable language gets you more visitors and keeps them on your site.

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Before you start: do keyword research

Before you start writing, you have to do keyword research. If you want to dominate the search results, you’ll have to figure out which words your audience actually searches with. These are the topics you should write about and the keywords you should use in your text.

When you’ve done your keyword research and have a list of focus keywords to write about, it’s time to get writing. Here are 10 tips to help you end up with an awesome blog post!

Writing tips for SEO-friendly blog posts

Above all, your blog post has to be a good piece of writing. When starting a new blog post, many bloggers just start writing, typing whatever comes into their heads. While this may work for some people who have natural writing talents, others may need some help. Personally, I always follow these ‘rules’ when I write a new blog.

1. Think before you write!

Before you start, think carefully about the message of your piece. What do you want to tell your readers or which central question do you want to answer? What’s the purpose of your article? And what do you want your readers to do at the end of the page? Write down the answers to these questions before you begin and think about the search intent someone may have. An easy way to get an insight into this is by looking at the search results for the search term you want to rank with.

2. Devise a structure for your post

To write a readable and SEO-friendly blog post, you need to create a clear structure. This means that every post should have:

  • some sort of introduction (in which you introduce your topic);
  • a body (in which the main message is written);
  • a conclusion (in which you summarize the main ideas or draw a conclusion).

In a few sentences, write down what you want to say in all three sections. You’ve now created of summary of your post, this will help you create a structured and readable blog post. Now the real writing can begin.

3. Use paragraphs and headings

Everybody uses paragraphs, but not everybody uses them well. Don’t start each new sentence on a new line, just because it looks nice. Also, try not to make them too lengthy, as each paragraph should have its own idea or subject. Ask yourself what the main idea of each paragraph is. You should be able to summarize that main idea in one sentence. If that’s not possible and you need more sentences to explain the main idea, you simply need to use more paragraphs.

Proper headings also help your readers understand what a specific part of your text is about. If you want people to find their way through your articles, use subheadings to lead them, help them scan your page, and clarify the structure of your articles. They’re not just important for readability, but for SEO as well. That’s why I would also advise using your keyword in some of the subheadings. I do mean some of them, as using your keyword in every heading will make the text clunky and unnatural. This will put people off reading further.

4. Use transition words

Transition words help people scan through your text and understand the relationship between sentences and paragraphs. For example, let’s say that there are three reasons for people to buy your product. You should use signal words like: ‘first of all’; ‘secondly’ and ‘finally’. Also, words like ‘however’, ‘similarly’ and ‘for example’ give a clear signal to your readers. Readers will instantly get that a conclusion will follow after words like ‘to sum up’ or ‘in short’. Transition words are therefore very important to add structure to your text.

Stuffing your article with your focus keyword makes it less attractive to read, but it can also hurt your rankings. Google is getting smarter and it wants you to write content that users will love. It doesn’t want you to use your focus keyword in every other sentence and has other ways to analyze what your text is about. One of the ways that Google understands the topic of your text is by recognizing synonyms and other keywords that are related to your focus keyphrase. That’s why you should use synonyms and related keywords throughout your copy.

Synonyms are relatively easy to think of, but thinking of the right related keywords is a bit more challenging. That’s why we’ve introduced a new feature in our plugin that helps you find related keyphrases right away. Based on your focus keyword, our plugin can generate a number of related keyphrases with the click of a button! Along with how many times that keyword is searched for and what the search trend looks like. This feature is powered by SEMrush and can be used in both our free and Premium plugin. So use this related keyphrase feature!

6. Optimize the length of your article

Make sure your blog posts have a minimum of 300 words but keep the length of your article balanced. Google likes long articles, however, if your article is too long it can scare users away. I would advise to only write long articles when you know you’re a skilled writer. It’s asking a lot of your visitors to read your entire post when it’s lengthy. Check out this article if you’re not quite sure how long a blog post should be. And remember to keep using your focus keyphrase throughout your text to make sure you end up with an SEO-friendly blog post!

If you’ve already written content on the same topic as your current post, don’t forget to link to and from these posts. It will make your new blog post, and the existing posts, stronger because you’re showing authority on the subject. As well as that, your link structure is also important for your rankings in Google. And let’s not forget that linking to other content about a subject is great for your readers, as they may be interested in reading these related posts too. It helps them navigate your site.

We call this internal linking and both your readers and Google will thank you for it. It helps them manage your content and understand relationships between different content on your site, so take some time to link to and from your previous content. Our internal linking tool can help you by suggesting relevant pages and posts on your site that you can link to.

8. Let other people read your post

Before publishing your post, make sure to let someone else read it first. Ask them whether they understand the main concept of your post and invite them to correct any typos and grammatical errors. This can help you by providing an objective view of the readability and attractiveness of your text. If you have someone in your team who happens to be an expert on the topic you’re writing about, make sure to run your post past them. That way they can check whether you’re covering everything you need to and give suggestions to make your post even better.

9. Add content regularly

Regularly adding new blog posts to your website tells Google that your website is alive. This is important because if your site isn’t active, Google will crawl it less often and this might negatively affect your rankings. But don’t just post for the sake of posting. Make sure that everything you post is high-quality content: informative, well-written articles that entertain readers and fit their search intent.

If you have difficulty posting on a regular base, it might be a great idea to create an editorial calendar for your blog. This allows you to structure this process in a way that fits you and your team.

10. Use our Yoast SEO plugin

The analysis tool in our Yoast SEO plugin helps you write readable and SEO-friendly blog posts. Start by choosing the most important search term you want people to find this particular page for. This is your focus keyphrase and after you fill this in our plugin runs all kinds of checks to see whether your post is optimized or still needs improving:

  • Our plugin checks your post to see whether you’ve used the keyphrase in the right places, like your copy, title, meta description, alt text and URL. Yoast SEO Premium also recognizes different word forms of your keyphrase.
  • It gives you suggestions for related keyphrases that you can add to boost the quality and relevance of your content.
  • It checks the readability of your text: Are your sentences or paragraphs too long? Do you use transition words?
  • It checks the internal and external links in your article. Yoast SEO Premium even provides suggestions for links to related articles on your site.
  • It calculates how often you use your keyphrase throughout your text: not enough or too often? When you have Premium it also checks if you’ve distributed your keyphrase evenly throughout your post.
  • It also checks if other pages on your website use the same focus keyword, to prevent you from competing with yourself.

If you write a relatively SEO-friendly blog post (based on the aspects discussed above) the plugin will indicate this with a green bullet. Posts and pages with green bullets will help you improve the ranking of the pages on your website.

Note that not every dot has to be green for the overall SEO score to be good. For instance, these are the results of this post, which does have an overall green bullet for our focus keyphrase “SEO-friendly blog post”:

analysis results Yoast SEO sidebar showing bullets
Analysis results as shown in the Yoast SEO sidebar

Kind of a cool way to get feedback on your content, right? When you use the Yoast SEO plugin you’ll find this feedback in the Yoast SEO sidebar next to your post and in the Yoast meta box under your post (while editing). If you’re interested in learning more about all the aspects this analysis tool looks at, read our article on how to use the Yoast SEO content analysis tool.

Conclusion

The days when a few SEO tricks were enough to get your website to rank well in Google are long gone. Nowadays, quality content is king. And good content also leads to more links, shares, tweets and returning visitors to your website. Of course, there are always other things you can do to maximize the SEO friendliness of your post, but the most important thing is to just write very, very good posts! Still not sure if your blog post is ready to publish? Take a look at this checklist for your blog post to make sure you’re good to go!

Read more: SEO copywriting: the ultimate guide »


12 Responses to 10 tips for an awesome and SEO-friendly blog post

  1. Simon
    Simon  • 3 weeks ago

    Thanks for the tips.
    I use the yoast plugin. There have been few instances where it tells me there are no internal/external links or no alt text for images in the post, but there are actually links on the post. Do you have a suggestion to troubleshoot this?

    • Camille Cunningham
      Camille Cunningham  • 3 weeks ago

      Hi Simon, thank you for using our plugin and sorry to hear about this issue! I would recommend having a look on our help forums to get an answer to your question. Or if you use our Premium plugin, you can contact our support team so that they can help you out. Good luck!

  2. John Fan
    John Fan  • 4 weeks ago

    Great Summary on structuring posts. Is there concern about blogging too much content or too frequently?

  3. Camille Cunningham
    Camille Cunningham  • 4 weeks ago

    Hi Victor! I’m sorry, but I’m not quite sure what you mean. If you want to learn more about headings, this article by Jono can help you with that: https://yoast.com/how-to-use-headings-on-your-site/

  4. Victor
    Victor  • 4 weeks ago

    The content is cool but I can use H3 in the main write up instead of heading

  5. Mohamed Abdelkhaleq
    Mohamed Abdelkhaleq  • 4 weeks ago

    Nice tips and tricks. Valuable advice !!

    • Camille Cunningham
      Camille Cunningham  • 4 weeks ago

      Thank you, Mohamed! Hope they help you with your next blog post :)

  6. Romel Adhikary
    Romel Adhikary  • 1 month ago

    Great article. It is informative as well. Thanks for posting.

  7. apartamento na Lapa Caminhos da Lapa
    apartamento na Lapa Caminhos da Lapa  • 1 month ago

    The Yoast SEO plugin is of excellent quality. It helped me a lot from the beginning when I met him.
    Currently, I can’t create a website or maintain a website without monitoring Yoast.
    I am in the struggle to acquire the Pro version, for me it is still very expensive, but as soon as I gain some value on my sites I will acquire it.
    Congratulations on the development of Yoast.

    • Edwin Toonen
      Edwin Toonen  • 1 month ago

      That’s awesome, thanks!

  8. Erlend Solvberg
    Erlend Solvberg  • 1 month ago

    This was very informative. I see that I have some issues I will have to look at. I have your plugin on all my blogs, however; I have not used it good enough.
    I will certainly have to give this a good try and follow your examples of related keyword placements. Being consistent is the key to ranking and value.
    I have a very long domain name with two hyphens that are valued at $25.000 and also have a great ranking on Google, Bing, Duckduckgo, and YouTube.
    How many can actually say they have a valuable domain name with two hyphens and 23 characters. The domain contains two big search terms: Health and Beauty.
    I think I can do even better by following some of your tactics here in your blog post.
    Looking for your next blog post.

    • Edwin Toonen
      Edwin Toonen  • 1 month ago

      Hi Erlend! Good to see you are working hard for your rankings. Remember, there’s always more to learn. And, of course, to experiment. We hope our plugin and content can help guide you a bit in this process. Good luck!