How to start writing a blog post?

It can be really hard to come up with a topic for a blog post. When you finally found the perfect subject, you probably want to start writing immediately. But to write that perfect blog post, you should take some time to prepare it properly. Today, I’ll give some tips on how to begin your writing process. If you take some time and prepare your blog post adequately, your writing will be so much better! 

Learn how to write awesome and SEO friendly articles in our SEO copywriting training »

SEO copywriting training Info

Preparing takes time

The writing process can be divided into three phases. The actual writing is the second phase of your writing process and only takes up about 20% of the time. That is if you’ve done the preparing phase properly.

Process of good writing explained in a picture: 40% prepaparation, 20% writing, 40% correcting

In my opinion, the preparing phase is the most fun! You can brainstorm, try out things and be creative in this phase. So, although it may seem like this preparing-stuff is just holding you back from the actual writing, you should think of it as the most creative and fun phase. And the most important phase!

Brainstorm

Always start a blog post with a brainstorm. Once you’ve decided on the topic of your post, you should make a list of all the things you would like to address in your post. Don’t be critical in this phase. Just write down anything you come up with. You always can cross off the ‘not so good ideas’ later on.

What is your message?

What is the one thing you want your readers to remember after they’ve read your post? What’s the most important thing you want to say? The answer to these questions is the message of your post. You should write that message down. This is the key information of your blog post. That message should eventually come in the first paragraph of your blog post.

Write a little bit

Although the actual writing comes in the second phase of the writing process, you should definitely write some sentences. Try to find the right words for your topic and for your audience. Try to write some beautiful sentences. I wouldn’t advise you to try to write the first sentence of a blog post in this phase, but you could write a few sentences of an important paragraph. Playing around with words will help you to find the tone of your blog post.

Structure, structure, structure

The most important thing you should do in the preparing phase of writing a blog post is to come up with the structure of your text. At the end of the preparing phase, you should end up with the skeleton of your blog post. What subjects will you address in what order?

After you’ve brainstormed about the topic, you’ll probably end up with a long list of things you would like to address in your blog post. Read through your list, cross off the things you’re not totally sure about and try to see whether or not topics resemble each other. Bundle similar topics. After that, you should think about the order you want to discuss your topics. Make sure you discuss things in a way people understand. Subjects and paragraphs should follow each other in a logical order. One way to structure your text logically, is by using the ‘inverted pyramid’ writing style, which can work well for online content.

Before I start the actual writing process, I usually have a list with paragraphs. For every paragraph I also have a short description of the things I would like to discuss and the examples I would like to use. In some cases, I already formulated some nice sentences for every paragraph as well.

Hit that keyboard!

Preparing your blog post can be real fun. I really enjoy this phase the most. If you’ve thought your post through it’s time to turn to the next phase and hit that keyboard. Go write your post!

After writing your post, you’re inevitably going to end up in the correcting phase. Very important. Totally hate that phase.

Read more: Blogging: the ultimate guide »

19 Responses to How to start writing a blog post?

  1. Omkar Nath Nandi
    Omkar Nath Nandi  • 1 year ago

    Writing for last 10 years I can assure, the best way to write article or content is by understanding the subject. And doing the keyword study before writing on the subject. Writers have been working to work out a method that brings more focused reader. With this brings more value to the product or subject or page that the content written for. When we see the wire cutter type and Quora type of website, a different is visible among them. And that both are benefiting from user generated content. Now, how? The wire cutter get’s huge amounts of reviews on its posts. Many are very longer ones and Quora gets many answers on its question threads they are also very long. Such a use of content in different type of website’s makes them a great source not only for readers but also for the web. Google gets a lot of value from such pages and gives priority in listing. The article here speaks of something like that. And if you can follow it learning a lot is possible.

  2. Prempal Singh
    Prempal Singh  • 1 year ago

    Great post about content writing.Thanks for share this information.

  3. Rahul Digital
    Rahul Digital  • 1 year ago

    It’s a worth reading Article. It’ll be a great help from you.
    Thanks for the share!

  4. Croatia Travel Blog
    Croatia Travel Blog  • 1 year ago

    Great post, I’ll definitely use your tips when writing blog posts about holidays in Croatia on my booking website!

    • Marieke
      Marieke  • 1 year ago

      Great to hear that, good luck!

  5. Vishal
    Vishal  • 1 year ago

    Hello Marieke!

    Thank you for sharing your experience. I really appreciate your work.

  6. Omsehat
    Omsehat  • 1 year ago

    Hi Marieke !
    hanks for the guidance in writing articles for blogs. By reading this article I feel more excited to post.

  7. Beontop
    Beontop  • 1 year ago

    You are absolutely right )
    We spend 70% for a technical task. Copywriter just spend maximum 30-60 minutes )

  8. TecCrowd
    TecCrowd  • 1 year ago

    Hi there, Thank you for this guideline. I hope, I will implement in my blog.

  9. Adeel Sami
    Adeel Sami  • 1 year ago

    Hello, Marieke!

    Best one! Totally best!

    That’s too right that preparation is the first and the most time taking phase to make the blog post.

    I try to finish up the blog post in one sitting. But if it does not, I write until the interest is there. Bluffing does not add up quite good in the content, so everyone should stop at that point.

    So, thank you for the great tips, Marieke! :)

    ~ Adeel

    • Marieke
      Marieke  • 1 year ago

      You’re welcome, Adeel!

  10. Rupesh Kumar
    Rupesh Kumar  • 1 year ago

    I feel the toughest part is writing magnetic starting portion of any blog. Most us decides whether to read a blog or not just by reading few lines. It should be promising enough for readers to continue.

    • Marieke
      Marieke  • 1 year ago

      Hi Rupesh,
      The first few lines are definitely essential. Try to grab your readers’ attention right away!

  11. Yoan Rincon
    Yoan Rincon  • 1 year ago

    Great idea! Sometimes i think that i dont have time to write posts to my blogspot but there three phases make it more easy. Thank you.

    • Marieke
      Marieke  • 1 year ago

      Hi Yoan, thanks! Glad to help :-)

  12. Liton Biswas
    Liton Biswas  • 1 year ago

    When talking about writing blog post, I must say that starting is very difficult. If you can start writing on a topic then words will flow automatically in your brain.

  13. SuburbanGent
    SuburbanGent  • 1 year ago

    Some fantastic tips here, thanks for sharing Marieke! All too often I read posts that are a bit of a hodge-podge of content and lacking any real focus; I shall certainly do my best to adopt your approach in future.

    • Marieke
      Marieke  • 1 year ago

      Thanks! And good luck!

  14. Manoj
    Manoj  • 1 year ago

    Hi Marieke,
    Our post should be informative and unique. Blogging is a great profession that unlocks several possibilities on the web and lets us share knowledge among other people.

    Writing is an interesting process that just needs our commitment, dedication and passion to the work.


Check out our must read articles about Content SEO

SEO copywriting: the ultimate guide

SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.

Read article »

Keyword research for SEO: the ultimate guide

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide, we'll teach you how to do that.

Read article »

Blogging: the ultimate guide

This ultimate guide covers all the important aspects of blogging. Find out how to set up a successful blog or how to make yours even better!

Read article »