Social previews in Yoast SEO Premium

Social Previews in Yoast SEO Premium

Social Previews in Yoast SEO Premium

May 03rd, 2016 – 8 Comments

In Yoast SEO Premium 3.2, we introduced social previews. It works much like the snippet preview people have come so used to. As the snippet preview does for search rankings, we think social previews will improve your social workflow.

Which picture will Facebook pick?

When you publish a post and you haven’t specifically selected a Facebook image in our plugin, you don’t know which picture Facebook will use. Yoast SEO has a big hand in this process: it determines which images it “gives” Facebook with its metadata. When you specify a Facebook image, it specifies just that image. When you set a featured image for your post, that’s the image it will feed to Facebook. If you have no featured image either, it will grab the images from your post. Our social previews take the guesswork away and show you what Facebook will use.

It looks like this for this post (because I haven’t specified a specific Facebook image yet):
Facebook preview of this social previews article, showing the featured image and the meta description being used

As you can see this allows me to preview what my post will look like when shared on Facebook. We have a similar preview for Twitter. Both previews also have edit fields below them, allowing you to change the individual Facebook and Twitter metadata. That looks like this:

Twitter social preview with edit fields

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Social metadata fallbacks in social previews

As you can see in the image above, you can upload a specific Twitter image. The one you’re seeing in the preview is the Facebook image I uploaded. If you only specify a Facebook image, Twitter will use that image too, which often works just fine. The description underneath that actually comes from the meta description.

Social networks all need similar data. All of them seem to fall back to Facebook OpenGraph data when no specific data was specified. Twitter, Pinterest and Google+ all use Facebook OpenGraph metadata. WhatsApp uses OpenGraph too, when sharing URLs in the messaging app. This is why Facebook OpenGraph is such an important part of our plugin. The previews will show you exactly what’s being used and what your post will look like.

Read more: ‘Social media optimization with Yoast SEO’ »


8 Responses to Social Previews in Yoast SEO Premium

  1. Cari genset
    By Cari genset on 9 May, 2016

    Social previews is amazing feature on yoast seo premium, my favorite plugin for optimize my wordpress site…

  2. Stay First Rank SEO
    By Stay First Rank SEO on 8 May, 2016

    I have been using Yoast SEO for quite sometimes…so glad you add this feature. Excellent job!!!!

  3. Hasibul Kabir
    By Hasibul Kabir on 7 May, 2016

    This is an excellent feature which helps so many peoples like me. But i also feel necessity of Google plus snippet preview and editing.

  4. Agencja Reklamy Reklamasosnowiec.pl

    Very nice tool, thanks :)

  5. Stanislav Peev
    By Stanislav Peev on 6 May, 2016

    Always up to date :)
    Thanks for this awesome feature!

  6. Anil Agarwal
    By Anil Agarwal on 6 May, 2016

    Thanks for the awesome plugin.

    Preview tool is so helpful because as Steven pointed out, we some times miss sharing our posts correctly and they don’t get shared the right way.

    Preview tool is how you can easily optimize all your blog posts and pages on social media sites.

  7. The Kapil Sharma Show
    By The Kapil Sharma Show on 5 May, 2016

    Thanks a lot for the info. Really helped a lot :)

  8. Steven S. Rojas
    By Steven S. Rojas on 5 May, 2016

    This is really an awesome plugin , sometimes my post gets shared in a wrong way because I didnt have a method to preview it . Now with preview tool , one can easily optimise the post on social media .


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