What is Google Search Console?

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly?

It’s a communication channel

Search Console accounts are the main, and official way in which Google communicates with individual site owners. By having a registered account, Google can send webmasters information about site issues, errors, or even penalties. It also provides some limited tools to allow you to contact them about site issues and feature requests.

It’s a control center

If you actively optimize your website, then you understand that SEO is never ‘finished’. You need to be continually improving your content, refining your site settings, and minimizing your errors.

Search Console provides tools which help with this day-to-day management. It lets you do things like submit and monitor your XML sitemaps, ask Google to (re)evaluate your errors, or see how Google sees particular pages and URLs on your site, for example.

XML Sitemap management in Google Search Console

It’s a performance dashboard

Your GSC account is full of useful information about how your website is showing and performing in search results. From mobile usability reports to visibility and clickthrough tracking, and much more.

If you’re serious about managing and optimizing your website, your GSC account is your nerve center for understanding when, where and how your site is appearing in Google.

Performance overview in Google Search Console

It’s a data source

Most of the data in Google Search Console can be extracted and integrated into other systems, like Google Analytics, and Yoast SEO!

That means that, if you’re running a Yoast SEO plugin, you can integrate some of your GSC data directly into your website. As a result, it can make it much easier to manage your errors, analysis, and redirects!

Check out our great guide on how to get that hooked up, and how to take advantage of the integration.

Ready to get started?

Anybody who runs or manages a website should be able to access a Google Search Console account, for free.

There are a few different ways to create and authorize your account, but the easiest is to integrate through Yoast SEO – just follow this quick guide to get things running!

And once you’re all set up, why not take a tour around Google Search Console with our great beginner’s guide?

Coming up next!

16 Responses to What is Google Search Console?

  1. Indian programmers for hire
    Indian programmers for hire  • 5 years ago

    Thank you so much for this post, this post really helpful for newbie like me and many others.

  2. Tendai
    Tendai  • 5 years ago

    Thanks for the simplified explanation. Good job

  3. nui
    nui  • 5 years ago

    As i’ve just started my blog i keep on hearing from everyone about google search console but i didn’t have any idea of what so ever it was……thanks for detailed explanation

  4. Shubham Vishwakarm
    Shubham Vishwakarm  • 5 years ago

    this is a great article. But I have a question, should we include all the form of a website like http, https, www, with domain name? And how it will help in google console? Please Explain..

    • Jono Alderson

      Ah, you only need to include your ‘main’ version, which is usually the ‘https://www.’ version.
      If other versions are accessible (e.g., it’s possible to get to the HTTP or non-www versions with your browser), you’ll want to make sure that they all redirect to the ‘main’ version.
      If you have a HTTP profile and you’ve migrated to HTTPS (good work!), you can safely delete the old HTTP profile.

  5. Edword
    Edword  • 5 years ago

    Good to know about gsc, thanks for info…

  6. Anh
    Anh  • 5 years ago

    This is such a great article for beginners! Thanks so much for sharing.

  7. Shoutmeceleb
    Shoutmeceleb  • 5 years ago

    I agree Google search console is a very useful tool when it comes to optimising ur website in general.

    It’s a great piece of content but I would appreciate it if a future post carries in depth information how to use each of the provided set of tools for a website optimisation in the console dashboard.

    Again this is a very good piece of content.

  8. Kaushal Dhawan
    Kaushal Dhawan  • 5 years ago

    I would say i always get confused between google search console and google webmaster. If you could explain some differences between them, it would be appreciated. Actually I am a newbie in this blogging world.

    • Jono Alderson

      No problem! Google Search Console, as we’ve touched on here, is a platform which allows you to manage how your website appears in Google. It also offers some analytics/tracking/measurement tools.

      Google Analytics is a dedicated measurement platform which you install/run on your website, which tracks where your visitors come from, the pages they view, and the things which happen on the site.

      There’s some (and increasing) overlap between the two – you can see some data from Search Console in Google Analytics, for example – so the confusion is understandable!

  9. Sneha
    Sneha  • 5 years ago

    Thank you so much for this post, this post really helpful for newbie like me and many others.

  10. Gillian Whitney
    Gillian Whitney  • 5 years ago

    When setting up a new website does it matter in which order you set up Google Analytics, Google asearch Console, & Yoast plug-in?

  11. Terrina Taylor
    Terrina Taylor  • 5 years ago

    Its funny that you wrote about this… I just got an error message from gsc at 2:34 this morning. Must be a sign!?

  12. Vignesh
    Vignesh  • 5 years ago

    Great article. You have explained the functioning of a complex system in the most simple way. Looking forward for more such posts.

  13. Mahipal Nehra
    Mahipal Nehra  • 5 years ago

    Is Google console permit us to uploading robots.text file directly ? Or we need to do upload it via WebStrom.

    Can we use Yoast plugin in HTML website also ?