Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome as possible. Raise your normal standards and write extraordinary cornerstones. To help you create excellent cornerstone articles, we developed a special cornerstone analysis.
Why do you need a separate analysis?
Of course, our default SEO and readability analysis already helps you to write awesome articles. So why do you need a separate analysis for cornerstones? The answer to this question is that for cornerstone articles you should raise the bar. Your cornerstones should be the best. They should be better than your other articles and the demands on your writing should be higher. Our cornerstone analysis will help you to raise your standards (and stick to it). It will be harder to score that green bullet. You have to do all important things right!
What does the cornerstone analysis do?
You know our green bullets, right? In our default analysis, we check whether or not your post is readable and SEO-friendly. The cornerstone analysis is an adaptation of the default SEO analysis. In the cornerstone analysis we’ve set higher standards. A number of checks in both the readability analysis as well as the SEO analysis has been adapted in Yoast SEO 4.8.
How does it work?
If you’re working on a cornerstone, you should indicate so by checking the cornerstone box. If you checked the box, the default analysis will automatically change into the cornerstone analysis.
Which checks are adapted?
We adapted 2 readability checks and 8 SEO checks to come to the cornerstone analysis. You’ll need to use enough subheadings and make sure to write in rather short sentences to receive a green bullet in the readability analysis. Cornerstone articles are usually long and therefore a bit harder to read. Subheadings and short sentences will help people to read all the way through the end.
Most important adaptation in the SEO checks is the demand for a lengthy article. Cornerstones should be informative and complete. They just need to be long. In order to score a green bullet on text length, you’ll need to write an article of at least 900 words.
The other checks we adapted for cornerstone articles are:
- keyword in subheading;
- meta description length;
- title width;
- URL keyword;
- URL links.
We’re just a bit stricter concerning these checks. To score a green bullet, you need get all of these right: use keywords in the subheadings, write an awesome meta description, use your keyword in the URL and make sure your images are optimized properly. For cornerstones you just need to go all the way. These are the articles you would like to rank with, so make sure you give them the very best chances.
Check out our internal linking tools
Cornerstone articles are an essential aspect of your SEO strategy. You should make sure to embed these articles correctly into your site structure to get the most out of a cornerstone approach. There are several handy features in the Yoast plugin to help you do this.
The text link counter allows you to see all the internal links you’ve put in a post and all internal links to a post from your other pages. This tool provides you with a clear overview of the distribution of your internal links. Make sure to check (and keep checking) if your cornerstone articles receive enough internal links!
The Yoast SEO premium plugin is also invaluable to help you build a proper site structure around your cornerstones. Our internal linking tool suggests which articles you should be linking to when you’re writing a new post. Cornerstone articles actually get a priority in the internal linking tool as these are the articles you want to be linking to:
Optimize your cornerstones!
So go ahead and start optimizing your cornerstone articles to make them rank higher. Use the new free cornerstone analysis in Yoast SEO as a guide, to find out which aspects of the article you could improve. Keep an eye on the text link counter to see if your cornerstones receive enough internal links. And if you want to take it a step further, get Premium to help you do some sophisticated internal linking. Good luck!
Read more: Site structure: the ultimate guide »