Internal linking

Structuring your site is an essential part of SEO. A great site structure helps Google (and users!) to understand your site and what it’s about, so your pages can rank higher. A way to show how content on your site is related is by having a good internal linking structure. If you connect the right content with each other, it will show what’s related, and what’s your most important content: your cornerstone content!

Did you know Yoast SEO Premium helps you to link related posts to the post you’re working on? Learn all about it!


Must read articles about Internal linking

Why you should use Yoast internal linking

14 December 2016 by Marieke van de Rakt » - 6 Comments

use the yoast internal linking tool

Yesterday we released our new internal linking tool in Yoast SEO Premium. The internal linking tool will help you to link to related content. It will find related posts for you, and it will become much easier to link from your post to these related articles. Using our tool systematically will help you improve the structure »

Categories: Content SEO, WordPress
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Yoast SEO 4.0: lightning fast internal linking

13 December 2016 by Joost de Valk » - 83 Comments

Yoast SEO

After months of hard work, we are ready to show Yoast SEO 4.0 to the world. In this version, we’re shipping an awesome Premium feature that many of you will find very, very helpful. We’ve figured out how to make the search for related posts to link to, fast and faultless. In this post, we’ll »

Category: Announcements
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Why is site structure important?

8 December 2016 by Marieke van de Rakt » - 7 Comments

site structure for SEO

Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google »

Categories: Content SEO, User eXperience (UX)
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Site structure: the ultimate guide

30 November 2016 by Marieke van de Rakt » - 7 Comments

site structure for SEO

Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is »

Category: Content SEO
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Ask Yoast: how many (internal) links on a page?

24 November 2016 by Joost de Valk » - 5 Comments

Ask Yoast AMP for small business owners

Links are valuable for search engines. Therefore, it’s important to understand how Google and other search engines use links. They use the number of links pointing to a webpage to determine how important that page is. Not only external links could help in the ranking of a page in Google, but the internal links could help »

Category: Content SEO
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Ask Yoast: how to get most out of cornerstone content

24 October 2016 by Joost de Valk » - 2 Comments

Ask Yoast stopwords in focus keywords

You’ve did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles of your site?  This is an issue a lot of our site review customers struggle with. The answer is »

Category: Content SEO
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Using cornerstone content to make your site rank

8 December 2015 by Joost de Valk » - 56 Comments

The most common question we answer in our website reviews is “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is »

Category: Content SEO
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Basic SEO training video: cornerstone content

5 November 2015 by Marieke van de Rakt » - 2 Comments

Video fragment of our Basic SEO training video

Our Basic SEO training teaches you how to optimize your site. One of the strategies we explain is creating cornerstone content. Cornerstone content is the most important content on your site. It should be informative, high quality content related to your core business. When it’s part of a good site structure it can help your site’s rankings tremendously. In this tiny fragment of our Basic »

Category: Content SEO
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How to incorporate cornerstone content

yoast SEO

Cornerstone content should be informative, fun to read and extremely well written. These articles should reflect your business or the mission of your business. Once you have written such awesome content, you would like search engines to notice these pages. You should thus make sure your internal linking structure shows Google that your cornerstone page »

Category: Content SEO
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What type of content should a cornerstone article be?

11 June 2015 by Marieke van de Rakt »

Cornerstone content is a very important aspect of your SEO strategy. You have to create a few really awesome pages and optimize these pages for your most important keyword. Subsequently, you should link to these very awesome pages with your other pages and blogs (focussing more on long tail keywords). In this blog post, I »

Category: Content SEO
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