My very first blog post here on Yoast.com was about why you should focus on SEO as a blogger. That post was one of the hardest posts I’ve ever written, as I was not focussing on SEO at all back then. I honestly didn’t want to spend time doing keyword research and research my audience. …Read: "How to optimize without spending all day optimizing"
Structuring your site is an essential part of SEO. A great site structure helps Google (and users!) to understand your site and what it’s about, so your pages can rank higher. A way to show how content on your site is related is by having a good internal linking structure. If you connect the right content with each other, it will show what’s related, and what’s your most important content: your cornerstone content!