Anchor text is the visible and clickable piece of text in a link. The text appears in a different color and is often underlined. If done right, this indicates what’s behind that link. Getting your anchor texts right increases the chance of someone clicking on your link. It also provides context for search engines. What …Read: "SEO basics: What is anchor text?"
Structuring your site is an essential part of SEO. A great site structure helps Google (and users!) to understand your site and what it’s about, so your pages can rank higher. A way to show how content on your site is related is by having a good internal linking structure. If you connect the right content with each other, it will show what’s related, and what’s your most important content: your cornerstone content!