Sites get bigger. We keep on adding content but tend to forget to clean up. As the web grows older, more and more sites are growing older and bigger as well. That’s not necessarily a bad thing. Google loves authority, so being around for a long time pays off. However, your website does need to …Read: "Improving the content SEO fitness of your website!"
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Get your internal linking strategy right and your posts and pages will rank higher! Learn how to master internal linking with this guide.
Your site structure is vital for users and SEO. Our complete guide will lead you through all steps necessary to create a sound site structure.
Must read articles about Internal Linking
Cornerstone content is the core of your website. Find out how to improve your site structure with cornerstone content.
What are the most common site structure mistakes people make? And how can you make sure to avoid these? Read all about it in this post!
These days, it's all about context. Your content has to provide context so Google can fully understand it. The context of internal links matters as well.
Recent Internal Linking articles
If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) should link to this content. Google follows these links and saves every post or page it finds through links to in the index. So, you’ll understand that it’s important …Read: "What is orphaned content?"
A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content SEO campaign and quickly improve your chances to outrank your …Read: "How to plan an SEO campaign for higher rankings"
Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. And the current situation is only making things harder, with the shift to online for businesses that might not be prepared. So if you’re not sure what to do, wouldn’t it be nice …Read: "Timeless SEO tips: 6 universal SEO tactics that never go out of fashion"
Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone …Read: "What is anchor text and how to improve your link text?"
Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …Read: "Why focus on long-tail keywords?"
Do you wonder how often you link to a certain post? Or how many outgoing links it has? If you don’t, you should. Because if you want a post to rank, you should link to it from related content. And, if it’s an important post, you should link to it more often. But how do …Read: "How many internal links does a post have? Find out the easy way!"
On your site, you’ll probably have a few articles that are most dear to your heart. Articles you desperately want people to read. Articles you want people to find in Google. At Yoast, we call these articles your cornerstone articles. How does the Yoast SEO plugin help you set up a cornerstone content strategy? I’ll …Read: "How to set up a cornerstone content strategy with Yoast SEO"
Showing related posts below your post are a great way to keep visitors on your website. That’s why lots of site owners already use related posts to reduce the number of visitors that leave their site after reading an article. You could say that a related posts section is the glue that binds posts together. But …Read: "Related posts in WordPress: make sure to suggest the best"
Your site structure is vital for users and SEO. Our complete guide will lead you through all steps necessary to create a sound site structure.Read: "Site structure: the ultimate guide"
Structuring your site is an essential part of SEO. A great site structure helps Google and users to navigate your site and understand what it’s about, so your pages can rank higher.
But how to organize your site? A smart way to improve your site’s structure is having an excellent internal linking structure. This means you connect related posts and pages with each other. Internal linking will lead users to related posts and show Google which content is related with each other.
Want to show what’s your most important post on a topic and boost its rankings? Link to your cornerstone content!
Did you know Yoast SEO Premium suggests related posts an pages to link to?