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Or just read some posts about internal linking

Internal linking for SEO: Why and how? »

Get your internal linking strategy right and your posts and pages will rank higher! Learn how to master internal linking with this guide.

Site structure: the ultimate guide »

Your site structure is vital for users and SEO. Our complete guide will lead you through all steps necessary to create a sound site structure.


Must read articles about Internal Linking


Recent Internal Linking articles


Why focus on long tail keywords?

Focusing on long tail keywords is a great SEO tactic. Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow …

Read: "Why focus on long tail keywords?"
Blog SEO: long tail

How to set up a cornerstone content strategy with Yoast SEO

On your site, you’ll probably have a few articles that are most dear to your heart. Articles you desperately want people to read. Articles you want people to find with Google. At Yoast, we call these articles your cornerstone articles. How does the Yoast SEO plugin help you set up a cornerstone content strategy? I’ll …

Read: "How to set up a cornerstone content strategy with Yoast SEO"
internal links metaphor roads

Internal linking for SEO: Why and how?

15 March 2019 | 27 Comments | Meike Hendriks

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages …

Read: "Internal linking for SEO: Why and how?"
internal links metaphor roads

Google ranking the ‘wrong’ page for keyword

14 December 2018 | Joost de Valk

It’s one of the most frustrating problems you can encounter when working on your site’s SEO: one of your pages is ranking well in Google, but it’s ranking for the wrong keyword. You haven’t optimized this page for the keyword it’s ranking for, and the page you did optimize for that keyword, isn’t showing up …

Read: "Google ranking the ‘wrong’ page for keyword"


Avoid these site structure mistakes!

If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be difficult. Maintaining a solid site structure when your site is growing, is even harder. It’s easy to overlook something or make a mistake. In this post, I will …

Read: "Avoid these site structure mistakes!"
site structure mistakes

What is site structure and why is it important?

Site structure is a vital aspect of your SEO strategy. The structure of your website shows Google which pages of your site are most important. This means you can influence which articles will rank highest in the search engines with your site’s structure. So, better get it right! It’s also a very actionable part of …

Read: "What is site structure and why is it important?"
SEO Basics: site structure

How to optimize without spending all day optimizing

20 July 2018 | 30 Comments | Caroline Geven

My very first blog post here on Yoast.com was about why you should focus on SEO as a blogger. That post was one of the hardest posts I’ve ever written, as I was not focussing on SEO at all back then. I honestly didn’t want to spend time doing keyword research and research my audience. …

Read: "How to optimize without spending all day optimizing"
Caroline's Corner

The context of internal links

Internal linking should be one of the key focus points in your SEO strategy. It’s my favorite aspect of SEO because it’s so very actionable. The Yoast SEO Premium plugin helps you set up a great internal linking structure very easily. So let me explain the importance of a great internal linking structure. Learn how …

Read: "The context of internal links"
Blog structure.

Internal Linking

Structuring your site is an essential part of SEO. A great site structure helps Google (and users!) to understand your site and what it’s about, so your pages can rank higher. A way to show how content on your site is related is by having a good internal linking structure. If you connect the right content with each other, it will show what’s related, and what’s your most important content: your cornerstone content!

Did you know Yoast SEO Premium helps you to link related posts to the post you’re working on? Learn all about it!