Internal linking archives

Recent Internal linking articles


Internal linking for SEO: Why and how?

15 June 2022 | 1 Comment | Meike Hendriks

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to provide the most important pages …

Read: "Internal linking for SEO: Why and how?"
Internal linking for SEO: Why and how?

Clean up your old content with our SEO workout!

It’s time to spring clean your content! Does your website have any dusty corners or content that’s been swept under the carpet? Keeping your content fresh and findable is essential for SEO. So it’s time to give your site a spring clean and tidy that content up! Just follow the four simple steps in our …

Read: "Clean up your old content with our SEO workout!"
Clean up your old content with our SEO workout!


What is cornerstone content?

15 February 2022 | 2 Comments | Marieke van de Rakt

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …

Read: "What is cornerstone content?"
What is cornerstone content?

How to pick up SEO after you’ve neglected your site

19 January 2022 | Marieke van de Rakt

The new year has just begun. Maybe you’ve promised yourself that you’re going to really make an effort in SEO this year. Perhaps you’ve not been giving your site the proper SEO love it deserves and over time your rankings have been going down. Or maybe you’ve noticed a decrease in organic traffic and want …

Read: "How to pick up SEO after you’ve neglected your site"
How to pick up SEO after you’ve neglected your site


Content maintenance strategy: 6 tips for a cleaner website

11 November 2021 | 11 Comments | Willemien Hallebeek

If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar article (maybe even twice) or you might get a feeling that you’ve written something related that …

Read: "Content maintenance strategy: 6 tips for a cleaner website"
Content maintenance strategy: 6 tips for a cleaner website

Why focus on long-tail keywords?

22 September 2021 | 4 Comments | Marieke van de Rakt

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

Read: "Why focus on long-tail keywords?"
Why focus on long-tail keywords?

Yoast Summer School 2021: A recap of the best bits

19 August 2021 | Amy Lees

This year we held our first ever Yoast SEO Summer School, a series of 4 interactive online workshops with our in-house experts. We’ve been talking about SEO essentials like making great content, site structure, inbound marketing and rich results, and answering your questions on those topics too. It’s been fantastic seeing over 6,500 of you …

Read: "Yoast Summer School 2021: A recap of the best bits"
Yoast Summer School 2021: A recap of the best bits