Internal linking archives

Ask Yoast: How many (internal) links on a page?

24 November 2016 by Joost de Valk - 5 Comments

Links are valuable for search engines. Therefore, it’s important to understand how Google and other search engines use links. They use the number of links pointing to a webpage to determine how important that page is. Not only external links could help in the ranking of a page in Google, but the internal links could help …

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Ask Yoast: How to get most out of cornerstone content

24 October 2016 by Joost de Valk - 2 Comments

You did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles on your site? This is an issue a lot of our site review customers struggle with. The answer is quite …

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Using cornerstone content to make your site rank

8 December 2015 by Joost de Valk - 56 Comments

The most common question we answer is, without a doubt: “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is going …

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cornerstone content

Basic SEO training video: cornerstone content

5 November 2015 by Marieke van de Rakt - 2 Comments

Our Basic SEO training teaches you how to optimize your site. One of the strategies we explain is creating cornerstone content. Cornerstone content is the most important content on your site. It should be informative, high quality content related to your core business. When it’s part of a good site structure it can help your site’s rankings tremendously. In this tiny fragment of our Basic …

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Video fragment of our Basic SEO training video

How to incorporate cornerstone content

Cornerstone content should be informative, fun to read and extremely well written. These articles should reflect your business or the mission of your business. Once you have written such awesome content, you would like search engines to notice these pages. You should thus make sure your internal linking structure shows Google that your cornerstone page …

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yoast SEO

What type of content should a cornerstone article be?

11 June 2015 by Marieke van de Rakt

Cornerstone content is a very important aspect of your SEO strategy. You have to create a few really awesome pages and optimize these pages for your most important keyword. Subsequently, you should link to these very awesome pages with your other pages and blogs (focusing more on long tail keywords). In this blog post, I …

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