Internal linking archives

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

This year we held our first ever Yoast SEO Summer School, a series of 4 interactive online workshops with our in-house experts. We’ve been talking about SEO essentials like making great content, site structure, inbound marketing and rich results, and answering your questions on those topics too. It’s been fantastic seeing over 6,500 of you …

If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) have to link to this content. Google follows these links and saves every post or page it finds through links in the index. So, you’ll understand that it’s important …

If you want your pages to rank high in the search engines you need to keep your website fit. One way to keep your site in shape is to clean it up regularly; get rid of old, outdated content, and brush up those hidden gems you might have forgotten about, and put them in the …

Do you want to know how to stand out in Google’s search results? Do you want to brush up on your copywriting skills? Or do you want to know more about email and social media marketing? Then you’ve come to the right place! This August, we’re hosting four different online workshops on marketing and SEO …

Are you ranking with the content you want to rank with? With your very best content? The content you’re the proudest of? When you’re doing SEO, you want your best posts and pages to be the ones that get the most attention. But that’s not easy at all! How do you make sure that your …

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a …

If you’re not already working on it, now is definitely the time to start with SEO. You need to rank high if you want customers to find you online. So, what should you do? How do you get started with SEO? Or, how do you start with SEO on a brand new site? In this …

Sites get bigger. We keep on adding content but tend to forget to clean up. As the web grows older, more and more sites are growing older and bigger as well. That’s not necessarily a bad thing. Google loves authority, so being around for a long time pays off. However, your website does need to …

A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content SEO campaign and quickly improve your chances to outrank your …