Yoast Academy

At Yoast, we believe in sharing knowledge. That’s why we write about SEO on our blog. But we also want to help people that are overwhelmed and don’t know where to start, or want to focus on a specific aspect of SEO. That’s why we launched the Yoast Academy in 2015. Ever since, we’ve been expanding our range of courses, always aiming to offer the best learning experience out there! You’ll find articles related to our courses and developments in Yoast Academy here.

Must read articles about Yoast Academy

  • Yoast Academy: Teach yourself SEO

    Yoast Academy: Teach yourself SEO »

    The Yoast Academy is the go-to place if you want to teach yourself SEO. In this post, Marieke explains how the Academy came about and why it's catching on.

  • How to become an SEO expert

    How to become an SEO expert »

    Want to outrank the competition? Read our article and learn how to become an SEOexpert, so both the technical and marketing side of your site are top-notch!

  • Yoast Academy in 2017

    Yoast Academy in 2017 »

    Yoast Academy is our online SEO training center. We offer various courses, ranging from Basic SEO to SEO copywriting and Technical SEO. In this post, Marieke looks back at the growth of Yoast Academy in 2017 and gives a brief glimpse of what's to come in 2018.

  • Creating SEO courses at Yoast – Interview by LearnDash

    Creating SEO courses at Yoast – Interview by LearnDash »

    Leading up to the release of our free SEO for beginners course, Justin from LearnDash and Jesse from Yoast Academy decided to really dive into the Academy and discuss the ins and outs of how we create courses at Yoast!

Recent Yoast Academy articles

Introducing: Yoast subscriptions!

15 November 2018 | 7 Comments | Jesse van de Hulsbeek

We’ve got something new for you! We are very excited to introduce: Yoast subscriptions. Starting today, you can get all Yoast SEO plugins, training courses, or both, for a monthly or annual fee. We’re offering three different subscription plans, so there’ll be one for everyone. And you’ll be saving a lot of money! With these …

Read: "Introducing: Yoast subscriptions!"


Out now: our new Site structure training!

Here it is: our brand-new, better-than-ever Site structure training course! Want to find out how to make sure visitors and Google find their way around your site? In Yoast Academy’s new Site structure training, you’ll find out how to improve your rankings by creating the optimal site structure! You can get the course for $129, …

Read: "Out now: our new Site structure training!"

Yoast Academy: Teach yourself SEO

18 September 2018 | 10 Comments | Jesse van de Hulsbeek

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off …

Read: "Yoast Academy: Teach yourself SEO"
Yoast Academy

Four ways you could benefit from a Yoast SEO training certification

3 September 2018 | 4 Comments | Jesse van de Hulsbeek

Once you finish a Yoast Academy SEO training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. In this way, you can let everyone know about your newly acquired SEO expertise. Awesome! But how useful is SEO training certification, really? Does it …

Read: "Four ways you could benefit from a Yoast SEO training certification"
SEO certification


Basic SEO training / SEO for beginners: What’s the difference?

Yesterday, Yoast Academy released a new and improved Basic SEO course. But wait, didn’t Yoast release a free SEO for beginners course just a couple of months ago? Yes, we did. So what’s the difference? Doesn’t the SEO for beginners training also cover the basics? Why should you pay for access to the Basic SEO …

Read: "Basic SEO training / SEO for beginners: What’s the difference?"
New Basic SEO training

Creating SEO courses at Yoast – Interview by LearnDash

In November 2017, Yoast Academy took a big leap forward. Switching to a different Learning Management system, called LearnDash, was a key factor in this. Leading up to the release of our free SEO for beginners course, Justin from LearnDash and I decided to take twenty minutes to really dive into the Academy and discuss the …

Read: "Creating SEO courses at Yoast – Interview by LearnDash"
Yoast Academy


Personal configuration review: Train your skills and get our feedback

Today we’re launching the Personal configuration review: an extra personal assignment you can add to the Yoast SEO for WordPress plugin training. You can now test if you’ve understood the subject matter of our training well and do an extra assignment – on your own site! When you’ve configured Yoast SEO on your site, we’ll …

Read: "Personal configuration review: Train your skills and get our feedback"
Yoast SEO for WordPress plugin training