Yoast Academy


Yoast Academy: Teach yourself SEO

13 September 2017 by Edwin Toonen » - 4 Comments

Academy Yoast

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off »

Categories: SEO basics, Technical SEO
Tag:

How to become an SEO expert

12 September 2017 by Marieke van de Rakt » - 4 Comments

how to become an SEO expert

Do you want to make sure your site outranks your competition? Then you should learn the ins and outs of SEO and become an SEO expert yourself. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. After all, you yourself are the very best expert »

Categories: Content SEO, Technical SEO
Tags: ,

Coming soon: Structured data training!

structured data training

Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? This Thursday, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this »

Categories: Announcements, Technical SEO
Tags: , ,

Yoast SEO plugin tutorials

24 March 2016 by Marieke van de Rakt » - 13 Comments

Yoast SEO

Do you encounter any difficulties configuring your Yoast SEO plugin? Want to know more about all features and settings of the Yoast SEO plugin? We have great news for you! Joost made a series of Yoast SEO plugin tutorials for every tab on every page of the Yoast SEO configuration pages. A playlist of a total of 33 »

Categories: Technical SEO, WordPress
Tags: ,

Launch of a new eBook: Blog SEO

15 March 2016 by Marieke van de Rakt » - 12 Comments

Blog SEO eBook by Yoast

As of today you will be able to buy our latest eBook: Blog SEO. Blog SEO is our most extensive eBook (containing 225 pages) in which we cover all SEO aspects needed for everyone owning or maintaining a blog. Our eBook can be read from cover to cover, giving you everything you need to know »

Categories: Announcements, Content SEO, WordPress
Tags: , ,

Basic SEO training: don’t over-optimize

basic seo training video - don't overoptimize

In our Basic SEO training we’ll teach you all about keyword research and how to create great content around those keywords, to make your website rank. On top of that we explain what NOT to do! Keyword stuffing is one of those things. In this Basic SEO training video fragment we explain shortly that your shouldn’t over-optimize: Can’t view »

Category: Content SEO
Tags: ,

Basic SEO training: product page optimization

22 February 2016 by Marieke van de Rakt » - 3 Comments

If you’re the owner of an online shop, you’d like your visitors to click that ‘Buy’ button on your product page. In our Basic SEO training we teach you how to optimize the usability and conversion of your product pages. In this Basic SEO training video fragment Thijs shows an example of a good product page and explains what’s so great about »

Category: User eXperience (UX)
Tag:

Basic SEO training: long tail keywords

8 February 2016 by Marieke van de Rakt » - 9 Comments

Yoast Basic SEO

Ranking for popular keywords is not easy. First try to rank for more specific, long tail keywords. There will be less traffic, but also less competition for these keywords, which makes it easier to end up higher in Google’s search results for these specific terms. On top of that, the people that will find you, will be more »

Category: Content SEO
Tags: ,

Why you should buy the Yoast Basic SEO training

22 December 2015 by Marieke van de Rakt » - 15 Comments

Basic SEO training

Most of the SEO skills we teach you in our Basic SEO training can also be learned in our blogposts and eBooks. So, why should you buy our Yoast Basic SEO training course then? In this post, I will give you 5 reasons to buy our training! 1. DIY SEO is cheaper than hiring Learning to »

Category: Technical SEO
Tags: ,

Basic SEO training: Mobile-Friendly Test

16 December 2015 by Marieke van de Rakt » - 3 Comments

basic seo training mobile friendly test

Your website needs to be mobile-friendly nowadays. For your users and Google. Since Mobilegeddon, it’s just a basic requirement to have a website that works well on mobile. Not sure how mobile-friendly your website is and how to improve your mobile SEO? Google provides a test to check your website: the Mobile-Friendly Test. It runs a check »

Category: User eXperience (UX)
Tags: ,