Yoast Academy


Coming soon: Structured data training!

22 June 2017 by Marieke van de Rakt » - 1 Comment

structured data training

Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? Next week, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this »

Categories: Announcements, Technical SEO
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Yoast SEO plugin tutorials

24 March 2016 by Marieke van de Rakt » - 13 Comments

Yoast SEO

Do you encounter any difficulties configuring your Yoast SEO plugin? Want to know more about all features and settings of the Yoast SEO plugin? We have great news for you! Joost made a series of Yoast SEO plugin tutorials for every tab on every page of the Yoast SEO configuration pages. A playlist of a total of 33 »

Categories: Technical SEO, WordPress
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Launch of a new eBook: Blog SEO

15 March 2016 by Marieke van de Rakt » - 12 Comments

Blog SEO eBook by Yoast

As of today you will be able to buy our latest eBook: Blog SEO. Blog SEO is our most extensive eBook (containing 225 pages) in which we cover all SEO aspects needed for everyone owning or maintaining a blog. Our eBook can be read from cover to cover, giving you everything you need to know »

Categories: Announcements, Content SEO, WordPress
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Basic SEO training: don’t over-optimize

basic seo training video - don't overoptimize

In our Basic SEO training we’ll teach you all about keyword research and how to create great content around those keywords, to make your website rank. On top of that we explain what NOT to do! Keyword stuffing is one of those things. In this Basic SEO training video fragment we explain shortly that your shouldn’t over-optimize: Can’t view »

Category: Content SEO
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Basic SEO training: product page optimization

22 February 2016 by Marieke van de Rakt » - 3 Comments

If you’re a webshop owner, you’d like your visitors to click that ‘Buy’ button on your product page. In our Basic SEO training we teach you how to optimize the usability and conversion of your product pages. In this Basic SEO training video fragment Thijs shows an example of a good product page and explains what’s so great about it. Can’t »

Category: User eXperience (UX)
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Basic SEO training: long tail keywords

8 February 2016 by Marieke van de Rakt » - 9 Comments

Ranking for popular keywords is not easy. First try to rank for more specific, long tail keywords. There will be less traffic, but also less competition for these keywords, which makes it easier to end up higher in Google’s search results for these specific terms. On top of that, the people that will find you, will be more »

Category: Content SEO
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Why you should buy the Yoast Basic SEO training

22 December 2015 by Marieke van de Rakt » - 15 Comments

Basic SEO training

Most of the SEO skills we teach you in our Basic SEO training can also be learned in our blogposts and eBooks. So, why should you buy our Yoast Basic SEO training course then? In this post, I will give you 5 reasons to buy our training! 1. DIY SEO is cheaper than hiring Learning to »

Category: Technical SEO
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Basic SEO training: Mobile-Friendly Test

16 December 2015 by Marieke van de Rakt » - 3 Comments

basic seo training mobile friendly test

Your website needs to be mobile-friendly nowadays. For your users ánd Google. Since Mobilegeddon, it’s just a basic requirement to have a website that works well on mobile. Not sure how mobile-friendly your website is? Google provides a test to check your website: the Mobile-Friendly Test. It runs a check on your website and tells you what »

Category: User eXperience (UX)
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Basic SEO training: signal words

4 December 2015 by Marieke van de Rakt » - 8 Comments

Our Basic SEO training teaches you how to optimize your website yourself! In this training I explain the importance of high quality content and attractive copy for SEO. One attribute of attractive copy is that it’s easy to read and to follow. A way to make a text easy to read, is to have a decent post structure and to »

Category: Content SEO
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Basic SEO training: clear call-to-action

17 November 2015 by Marieke van de Rakt » - 3 Comments

Video fragment of our Basic SEO training video

Our Basic SEO training teaches you how to optimize a website in a holistic way. Holistic means that we won’t focus on one aspect, we consider all important aspects that can make your site awesome and rank well! That’s why we included a module on usability and conversion in the Basic SEO training. One topic we discuss is »

Category: User eXperience (UX)
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