Yoast Academy archives


Yoast Academy: Teach yourself SEO

13 September 2017 by Edwin Toonen - 4 Comments

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off …

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SEO basics: academy


Coming soon: Structured data training!

Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? This Thursday, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this …

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structured data training

Yoast SEO plugin video tutorials

Do you encounter any difficulties configuring your Yoast SEO plugin? Want to know more about all features and settings of the Yoast SEO plugin? We have great news for you! Joost made a series of Yoast SEO plugin video tutorials for every tab on every page of the Yoast SEO configuration pages. A playlist of a total of …

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Yoast SEO

Launch of a new eBook: Blog SEO

As of today you will be able to buy our latest eBook: Blog SEO. Blog SEO is our most extensive eBook (containing 225 pages) in which we cover all SEO aspects needed for everyone owning or maintaining a blog. Our eBook can be read from cover to cover, giving you everything you need to know …

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Blog SEO eBook by Yoast

Basic SEO training: don’t over-optimize

In our Basic SEO training, we’ll teach you all about keyword research and how to create great content around those keywords, to make your website rank. On top of that, we explain what NOT to do! Keyword stuffing is one of those things. In this Basic SEO training video fragment we explain shortly that you shouldn’t over-optimize: Can’t view …

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basic seo training video - don't overoptimize

Basic SEO training: product page optimization

22 February 2016 by Marieke van de Rakt - 3 Comments

If you’re the owner of an online shop, you’d like your visitors to click that ‘Buy’ button on your product page. In our Basic SEO training we teach you how to optimize the usability and conversion of your product pages. In this Basic SEO training video fragment Thijs shows an example of a good product page and explains what’s so great about …

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Basic SEO training: long tail keywords

8 February 2016 by Marieke van de Rakt - 9 Comments

Ranking for popular keywords is not easy. First try to rank for more specific, long tail keywords. There will be less traffic, but also less competition for these keywords, which makes it easier to end up higher in Google’s search results for these specific terms. On top of that, the people that will find you will be more …

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Yoast Basic SEO



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