Yoast Academy archives - Page 2 of 3

Recent Yoast Academy articles

Why we changed so many things in the 7.0 update

28 March 2018 by Joost de Valk - 5 Comments

On March 6, we released a major update of our Yoast SEO plugin. This update was aimed at making SEO easier and more understandable for our users. We removed quite a few settings and options. In other cases, we changed the names of settings making them easier to understand for non-technical users. All in all, …

Read: "Why we changed so many things in the 7.0 update"
yoast SEO 7.0

Why we reduced the price of our Yoast SEO for WordPress plugin training

Today we released our new Yoast SEO for WordPress plugin training. This online course will help you use Yoast SEO to its fullest potential. In this course we’ll train you on how to use all of the functionalities of our plugin best. And the most exciting news is, we decided to reduce the price of …

Read: "Why we reduced the price of our Yoast SEO for WordPress plugin training"
SEO for everyone


Looking back at Yoast in 2017 (with infographic!)

28 December 2017 by Marieke van de Rakt - 5 Comments

With 2018 just around the corner, it’s time to look back at yet another amazing year at Yoast. We’ve made some excellent improvements to Yoast SEO and released a bunch of new awesome online SEO courses. Team Yoast has been to lots and lots of conferences. We’ll write separate blog posts to look back at …

Read: "Looking back at Yoast in 2017 (with infographic!)"
Yoast 2017




Basic SEO training: don’t over-optimize

In our Basic SEO training, we’ll teach you all about keyword research and how to create great content around those keywords, to make your website rank. On top of that, we explain what NOT to do! Keyword stuffing is one of those things. In this Basic SEO training video fragment we explain shortly that you shouldn’t over-optimize: Can’t view …

Read: "Basic SEO training: don’t over-optimize"
green bullet yoast SEO

Basic SEO training: product page optimization

22 February 2016 by Marieke van de Rakt - 3 Comments

If you’re the owner of an online shop, you’d like your visitors to click that ‘Buy’ button on your product page. In our Basic SEO training we teach you how to optimize the usability and conversion of your product pages. In this Basic SEO training video fragment Thijs shows an example of a good product page and explains what’s so great about …

Read: "Basic SEO training: product page optimization"
product page SEO and UX - beware of the panda and penguin

Basic SEO training: Mobile-Friendly Test

16 December 2015 by Marieke van de Rakt - 3 Comments

Your website needs to be mobile-friendly nowadays. For your users and Google. Since Mobilegeddon, it’s just a basic requirement to have a website that works well on mobile. Not sure how mobile-friendly your website is and how to improve your mobile SEO? Google provides a test to check your website: the Mobile-Friendly Test. It runs a check …

Read: "Basic SEO training: Mobile-Friendly Test"
SEO basics - how to improve your mobile site