Yoast Academy is our online SEO courses platform. We’ve been working on our online SEO courses for almost two and a half years now. In 2017, we’ve added some new courses to the curriculum and updated some of the older content. More importantly, we’ve made big plans for new courses and formats for the new …Read: "Yoast Academy in 2017"
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With 2018 just around the corner, it’s time to look back at yet another amazing year at Yoast. We’ve made some excellent improvements to Yoast SEO and released a bunch of new awesome online SEO courses. Team Yoast has been to lots and lots of conferences. We’ll write separate blog posts to look back at …Read: "Looking back at Yoast in 2017 (with infographic!)"
Do you want to make sure your site outranks your competition? Then you should learn the ins and outs of SEO and become an SEO expert yourself. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. After all, you yourself are the very best expert …Read: "How to become an SEO expert"
Do you encounter any difficulties configuring your Yoast SEO plugin? Want to know more about all features and settings of the Yoast SEO plugin? We have great news for you! Joost made a series of Yoast SEO plugin video tutorials for every tab on every page of the Yoast SEO configuration pages. A playlist of a total of …Read: "Yoast SEO plugin video tutorials"
As of today you will be able to buy our latest eBook: Blog SEO. Blog SEO is our most extensive eBook (containing 225 pages) in which we cover all SEO aspects needed for everyone owning or maintaining a blog. Our eBook can be read from cover to cover, giving you everything you need to know …Read: "Launch of a new eBook: Blog SEO"
In our Basic SEO training, we’ll teach you all about keyword research and how to create great content around those keywords, to make your website rank. On top of that, we explain what NOT to do! Keyword stuffing is one of those things. In this Basic SEO training video fragment we explain shortly that you shouldn’t over-optimize: Can’t view …Read: "Basic SEO training: don’t over-optimize"
If you’re the owner of an online shop, you’d like your visitors to click that ‘Buy’ button on your product page. In our Basic SEO training we teach you how to optimize the usability and conversion of your product pages. In this Basic SEO training video fragment Thijs shows an example of a good product page and explains what’s so great about …Read: "Basic SEO training: product page optimization"
Your website needs to be mobile-friendly nowadays. For your users and Google. Since Mobilegeddon, it’s just a basic requirement to have a website that works well on mobile. Not sure how mobile-friendly your website is and how to improve your mobile SEO? Google provides a test to check your website: the Mobile-Friendly Test. It runs a check …Read: "Basic SEO training: Mobile-Friendly Test"
Our Basic SEO training teaches you how to optimize your website yourself! In this training I explain the importance of high quality content and attractive copy for SEO. One attribute of attractive copy is that it’s easy to read and to follow. A way to make a text easy to read, is to have a decent post structure and to …Read: "Basic SEO training: signal words"
Our Basic SEO training teaches you how to optimize a website in a holistic way. Holistic means that we won’t focus on one aspect, we consider all important aspects that can make your site awesome and rank well! That’s why we included a module on usability and conversion in the Basic SEO training. One topic we discuss is …Read: "Basic SEO training: clear call-to-action"
Browse our SEO Blog categories
- Analytics » All about analytical tools and how to use them »
- Content SEO » Content is King! Read about it »
- eCommerce » Learn how to optimize your shop »
- SEO basics » SEO made easy for you »
- Social Media » Our insights on how to use them best »
- Technical SEO » Technically optimize your site to the fullest »
- User eXperience (UX) » How to give users an awesome experience »
- WordPress » Read about WordPress plugins, updates and SEO »