All-around SEO training

What will my site look like after this training course?

You’ll show the search engines that that number 1 result is where you belong. How? Like this:

• You’ll target keywords that drive traffic and write content that convinces those visitors to buy or become returning visitors.
• You’ll avoid costly basic SEO mistakes with a solid technical SEO foundation
• Your site structure will guide the user and the search engines to your most important pages.
• Your site is secure and faster
• Your site has more links coming in, showing the search engines that you’re a trusted authority

You’re even doing better on SEO topics that you won’t see discussed in most SEO courses: marketing emails, social media, convincing your users to buy, accessibility, and usability

What topics are covered in this All-around SEO training?

1. The content side of SEO
   • How to get your own list of keywords (keyword research) You’ll find out how to do your own keyword research. This module includes a screen recording that shows how we at Yoast go about it. Step by step, so you’ll know exactly what to do.
     Includes template: keyword research sheet
   • Optimize your own SEO text (SEO copywriting) We’ll walk you through all the steps of writing an original, readable and findable blog post and help you avoid common SEO writing mistakes. And you’ll see how easy it is to optimize your texts with the Yoast SEO plugin.
   • Set up or improve your own site structure With your structure, you can influence which articles will rank higher than others in Google. After this course, you’ll be able to set up your own site structure, or improve the one you already have.
2. The technical side of SEO
   • Improve your site speed If your site is slow, your visitors might leave before they’ve even seen what you have to offer. And Google punishes slow sites with a lower ranking. We’ll show you how to measure site speed and how to influence it.
   • Make your site more secure About 60 - 80% of hacks are done for SEO purposes. When sites are hacked, hackers can insert spammy links that Google punishes you for. This will make your rankings drop. And it’s not easy to climb back up. There are a few simple things you can do to avoid being hacked: we’ll show you!
3. Look beyond your own website (off-page SEO) Too often, SEO is restricted to on-page SEO, but there’s a lot more out there:
   • Find out how to make other sites link to you, so Google sees you deserve a higher ranking (link building)
   • Keep your audience engaged with the right emails at the right time (email marketing)
   • Discover how social media can get you even more traffic (social media marketing)
4. Plus: outsmart your competition by going beyond SEO When your site is pleasant and easy to use for everyone, it will show in your numbers (bounce rate, average time on page, conversion rates …). Google likes these numbers and will reward you in your rankings.
   • Make your visitors feel at home (user experience or UX) User experience or UX has little to do with pretty colors. It’s about helping your visitor use your website in the most intuitive way. We’ll give you a few quick tips.
   • Open the door for everyone (accessibility) Everyone should be able to easily use your website, including people with an impairment. And it really doesn’t take much! With a few simple adjustments, you can improve your accessibility significantly.
   • Get more customers or subscribers (conversion rate optimization) With good SEO, you’ll get the right traffic to your website. But optimization shouldn’t stop there. What do you want your visitors to do once they’re on your website? Buy, subscribe, click? We’ll show you how to let your visitors do exactly that.

This All-around SEO training is for you if …

• You run or maintain a blog, an online store or another website that you’d like to improve traffic on
• Or … you’re a developer, copywriter, marketeer or other online professional and you want to start offering SEO services to your clients
• You want to avoid costly mistakes and prefer to do SEO right from the start
• You use the Yoast SEO plugin or you don’t - doesn’t matter
• You use WordPress or another CMS - doesn’t matter
• You know basic SEO practices or you don’t - doesn’t matter
• No technical knowledge required

2 or more people to train?

Would you like to get this course for multiple people in your team? That’s a great idea, because you get discounts when you buy in bulk (up to 50%). Just purchase the number of courses you need. You can then assign them to your team members or colleagues with one click of a button in your MyYoast account. It really is that easy!

Would you like to buy different courses at once? Feel free to send an email to sales@yoast.com with your request. Our sales team will get back to you.