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What is Zapier? And 5 things you can do with it!

The automation tool Zapier works with Zaps that you can create from scratch. These Zaps can link different apps and services to each other to create a smarter workflow and save you lots of time. But that still doesn’t give you a clear answer to this question: What is Zapier exactly? In this post, we’ll …

Read: "What is Zapier? And 5 things you can do with it!"
What is Zapier? And 5 things you can do with it!

Blog post structure: How to set up an easy-to-read text

30 September 2020 | 9 Comments Marieke van de Rakt

When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your …

Read: "Blog post structure: How to set up an easy-to-read text"
Blog post structure: How to set up an easy-to-read text

Increase blog engagement: 8 tips to boost shares and comments

23 September 2020 | 23 Comments Marieke van de Rakt

Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? Then you want to increase your blog engagement. In this post, I’ll explain what this is, why it’s important for SEO …

Read: "Increase blog engagement: 8 tips to boost shares and comments"
Increase blog engagement: 8 tips to boost shares and comments

How to get blog post ideas: 11 tips to find inspiration

4 May 2020 | 14 Comments Marieke van de Rakt

What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to …

Read: "How to get blog post ideas: 11 tips to find inspiration"
How to get blog post ideas: 11 tips to find inspiration

Why text structure is important for SEO

29 January 2020 | 8 Comments Marieke van de Rakt

The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is essential. How do people scan a text? Before deciding whether or not to read something, people …

Read: "Why text structure is important for SEO"
Why text structure is important for SEO

Word count and SEO: how long should a blog post or page be?

24 January 2020 Marieke van de Rakt

Yoast SEO’s content analysis checks the text length of your post. We advise writing more than 300 words for regular posts or pages, while product descriptions should be over 200 words. Why is that? A higher word count helps Google better understand what your text is about. And, generally speaking, Google tends to rank longer …

Read: "Word count and SEO: how long should a blog post or page be?"
Word count and SEO: how long should a blog post or page be?