23 September 2020
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Marieke van de Rakt
Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? Then you want to increase your blog engagement. In this post, I’ll explain what this is, why it’s important for SEO …
Read: "Increase blog engagement: 8 tips to boost shares and comments"
4 May 2020
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Marieke van de Rakt
What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to …
Read: "How to get blog post ideas: 11 tips to find inspiration"
4 February 2020
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Marieke van de Rakt
The title of your post or page usually gets the H1 heading tag. It’s only logical to give your post one title, right? Having more than one H1 is like saying: “Hey, this text is actually about two topics that are of equal importance.” That’s why Yoast SEO warns you with a red feedback bullet …
Read: "One H1 heading per post or page: that’ll do"
29 January 2020
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Marieke van de Rakt
The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is essential. How do people scan a text? Before deciding whether or not to read something, people …
Read: "Why text structure is important for SEO"
24 January 2020
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Marieke van de Rakt
Yoast SEO’s content analysis checks the text length of your post. We advise writing more than 300 words for regular posts or pages, while product descriptions should be over 200 words. Why is that? A higher word count helps Google better understand what your text is about. And, generally speaking, Google tends to rank longer …
Read: "Word count and SEO: how long should a blog post or page be?"
22 January 2020
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Marieke van de Rakt
13 January 2020
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Marieke van de Rakt
There is a subtle line between a crappy post and a perfect one. If you want to, you can endlessly tweak and improve upon your writing. So, how do you decide if your blog post is ready? When is a post good to go? In this blog post, I’ll share a checklist you can use …
Read: "When is your blog post ready for publication?"
13 August 2019
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Marieke van de Rakt
If you’re writing posts for your blog, you want an audience. Nobody wants to perform in an empty room! Ranking high in search engines by doing your SEO flawlessly will, of course, help. But you can do more! In this post, I’ll give you lots of blog marketing tips to make sure your audience will …
Read: "Marketing your blog: 6 tips to grow your audience"
16 July 2019
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Marieke van de Rakt
Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re writing with multiple authors. You should also interact with your audience and respond to their comments. In this post, I’ll explain the importance of content planning and give …
Read: "Content planning for a (growing) blog: 6 easy-to-use tips"
4 June 2019
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Marieke van de Rakt
As text makes up a large part of most websites, it’s an important thing to focus on. You can work on the structure of your text, or the style of your post. In this post, we will focus on another aspect: the purpose of your text. A lot of people forget to properly formulate the …
Read: "Why the purpose of your text is important for SEO"