7 tips to increase blog engagement

Do you want your readers to engage with your blog? Want them to comment and share your post on social media? Want them to come back to your blog and read your next post? So, how do you achieve that? In this post, I’ll first explain the importance of blog engagement for SEO. After that, I’ll give 7 tips on how to increase the engagement of the audience to your blog.

So, what is blog engagement exactly?

We define blog engagement by all the ways people can interact with your post. This could be leaving a comment, sharing your post on their Facebook timeline or mentioning your blog post in a newsletter, Facebook post or blog post. Besides those, it’s a form of engagement to return to your website to read your next post or subscribe to your newsletter. Engaged readers are those readers that are active on your blog. You want your visitors to be active. These active users are the people that buy your stuff, read your newsletter and become regular visitors of your website. These people are your most loyal customers.

Why is blog engagement important for SEO?

Blog engagement is an important factor for SEO. If your audience leaves comments on your blog (and you respond to these comments), Google will notice that your blog is very much alive and active. And of course, mentions on social media will also help with your blog’s ranking. If people share your post on social media, or talk about it online, this will definitely lead to more traffic.

But how do you increase the engagement of your audience? How do you make sure that people comment on your blog post and share it on social media? I’ll give you 7 tips to increase the engagement on your blog!

Tips to increase blog engagement

1. Make sure your blog posts are awesome

Your content should be awesome. Your content should be so informative, funny or relevant, that people want to share it with the world. If you want to read more about the creation of awesome and SEO friendly content, go ahead and read this blog post.

2. Be consistent

In order to get people to engage with your blog, you should blog on a regular basis. Let people know what to expect. You don’t have to blog every day to create engagement, but make sure the intervals are predictable. If people know that you always publish posts on Thursdays, people might just swing by your website on these Thursdays.

3. Be original

Make sure your content is worth sharing. The most effective way to make sure that people want to share your content is to write original stuff. If your story is one of a kind, people will be more prone to sharing. Don’t be afraid to share your knowledge.

4. Be (a bit) controversial

People will respond if they disagree. So, if you want to provoke people to share their point of view on a certain issue, or you want to start an interesting discussion: make sure to be controversial. Make your statements a little bit bolder and a little less nuanced. Don’t go overboard, though, or you’ll have to deal with a lot of negative comments.

5. Ask for engagement

If you want people to respond to your post, ask them to do so! If visitors are actually invited to comment, chances are much higher they decide to do so. Ask people to share their thoughts on the matter at the end of a blog post, or encourage people to like or share your post on Facebook.

6. Respond to the engagement

If you do invite people to comment on your blog, be polite and respond to their comments. If your audience notices you pay attention to their reactions, they’ll be more inclined to come back and visit your website yet another time.

Read more: How to handle comments on your blog »

7. Engage on other blogs

Make sure to be visible on other blogs as well. Comment on posts that have similar subjects as your own posts. If people see you engage on other blogs, they’ll be curious to see what you’ve written about the matter.

Conclusion on blog engagement

In order to collect an engaging audience for your blog you should be a little bold. Make sure to post awesome and original content and add just a little bit of controversy. And, do not forget to invite people to respond! And on that matter… how do you create engagement with your readers? Do you have a hot tip? I’d love to hear your view on this!

Keep reading: Blogging: the ultimate guide »

16 Responses to 7 tips to increase blog engagement

  1. Bridget Willard
    Bridget Willard  • 4 years ago

    Thank you for being one of the only people I’ve ever read who recommended polite responses to blog comments. This is huge.

    I’ve actually stopped reading quite a few blogs because of a lack of response to comments there or on Facebook.

    But more importantly, a blogger (presumably a business) you’re hearing from your current or potential customer base. It’s a mistake to ignore that.

    • Marieke van de Rakt

      I think you should always be polite (no matter what). That can be hard, because sometimes the comments aren’t that polite ;-). And if I’m honest, I forget to respond sometimes too. Especially if the post is a little bit older, I tend to forget checking the comments.

  2. Scott
    Scott  • 4 years ago

    Love the idea of being controversial igniting a comment fire is always a great way to keep people on your page.

    Great article.

    • Marieke van de Rakt

      Joost actually suggested to add another tip. If you put in a lot of misspellings and typo’s, you’ll be totally sure to get comments ;-). He’s right of course, but I couldn’t advice anyone to make typo’s on purpose!

  3. Quy
    Quy  • 4 years ago

    Thanks for sharing. I read every post on Yoast when I see in my email.

  4. austine
    austine  • 4 years ago

    My site is afrilegend.com
    yoast is he best seo plugin

  5. Michael
    Michael  • 4 years ago

    Excelente post.

  6. Swathi
    Swathi  • 4 years ago

    comprehensive post … thanks for sharing

  7. Akash
    Akash  • 4 years ago

    well elaborated and every newbie must follow thanks for sharing..

  8. Jerry Stumpf
    Jerry Stumpf  • 4 years ago

    Good insights for us newbies! Thank you for your guidance.

  9. The Experiience
    The Experiience  • 4 years ago

    Great Post, Thanks for sharing

  10. Seo Freelance Barcelona
    Seo Freelance Barcelona  • 4 years ago

    Very interesting post! We must not forget the connection of good writing and SEO

  11. Farhan Majid
    Farhan Majid  • 4 years ago

    Good points. One of my clients before hiring me were posting 3 articles a week, because someone had told them content was the key (which is true) but what do you post matters as much.

    It’s important to post relevant stuff that matters to your audience. Bragging about your product/service and posting hard promotion content wouldn’t engage the audience.

  12. Kalyan Verma
    Kalyan Verma  • 4 years ago

    Nicely described and covered good points for creating engaging blog. As I was looking for some tips for the blog, which I recently added to http://www.seoflx.com/blog and got this article. Enjoyed and learned good points.

    • Auxano Graphic Designs
      Auxano Graphic Designs  • 4 years ago

      very nice information about content. We have the best Team of seo expert. Our SEO campaigns are highly targeted and have one purpose only to help your business rank higher on Google. on Best SEO Content Writing Techniques for 2016

    • Marieke van de Rakt

      you’re very welcome!