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Cindy Paul

Hi, nice to meet you! I’m Cindy, a content manager at Yoast.

I’ve always loved languages, but English holds a special place in my heart. That’s why I took a job as a copywriter and translator. I did a little bit of everything: blogs, social media posts, emails, interviews. I love writing in all its shapes and sizes.

I’m excited to write for Yoast, and I hope you’ll enjoy the blogs I write. Hopefully, you’ll learn a thing or two!



Is conversational commerce really the future?

29 February 2024 Cindy Paul

“Always be available”. That’s common advice for online businesses. After all, you don’t know who might be awake and browsing your site. Having a website makes this easy, and using automated bots for your customer service makes it even easier. That’s why conversational commerce has grown so popular. But is this a good development? Or […]

Read: "Is conversational commerce really the future?"
Is conversational commerce really the future?

How to write an SEO-friendly introduction for a blog post

21 February 2024 Cindy Paul

What is the most important part of a post? The first paragraph! It’s the introduction of your article, and tells your audience what your post is about. But the first paragraph is also important to Google. That’s why you should give it extra attention. In this blog post, we’ll explain why an SEO-friendly introduction is so important, and give practical […]

Read: "How to write an SEO-friendly introduction for a blog post"
How to write an SEO-friendly introduction for a blog post


Holistic SEO: Improve every aspect of your website

2 January 2024 Cindy Paul

SEO isn’t just a trick. Sure, tricks might get you ranked quickly, but they usually don’t work in the long run. In fact, they might even backfire. If you want to permanently rank well in Google, you need an extensive SEO strategy focused on every aspect of your website; the technical stuff, the user experience, […]

Read: "Holistic SEO: Improve every aspect of your website"
Holistic SEO: Improve every aspect of your website



Transition words: why and how to use them (with video explanation)

13 December 2023 Cindy Paul

Using transition words in your writing can help you enhance the readability of your content. They help your text flow, and show readers the relationship between phrases and paragraphs. That’s why the readability checks in Yoast SEO provide feedback on your use of transition words. But what are transition words, and why are they so […]

Read: "Transition words: why and how to use them (with video explanation)"
Transition words: why and how to use them (with video explanation)