URL

In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. What’s a slug? A slug is the part of a URL which identifies a particular page on a website …

The subject is up for much discussion: SEO-friendly URLs. Should or shouldn’t I include the category? Should the URL be as short as possible or is there room for extras? Could an URL be stuffed with keywords or not? In this post, I’ll explain our take on SEO-friendly URLs and try to elaborate a bit …

Today’s Ask Yoast will discuss a problem that may be familiar to you if your site is in a non-ASCII language, like Arabic, Persian, Hebrew and many other languages. You work hard to write good, SEO-friendly URLs, so people will click to your website. However, when your site is linked to or shared, for instance …

It’s important to put some thought into your URL structure, particularly when you’re starting a new website. If you make sure your URL structure is clear and focused right from the beginning, you won’t have to face the huge task of changing and redirecting all your URLs later on. But, of course, sometimes you need …

There could be a reason why you’d want to switch your top-level domain (TLD) at some point. Perhaps you want to use it in your brand name, or maybe you just want something that catches the eye a bit more. But what if your site isn’t performing as well as you thought it would after …

If you started your website as a newbie to all things internet, chances are that your site’s URLs aren’t pretty. Perhaps the URLs contain the post-ID, or the date when it was first published. Those aren’t SEO-friendly URLs: they don’t say much about the content of a page and look cluttered. If you want to …

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the …

We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And what’s the use of using more than one domain name for a site? …

In the past, we received a lot questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of your …

At Yoast, we sometimes receive the question how to remove www from your website’s URL – or add it. In this post, I’ll show you how you can enforce either a www or non-www URL by tweaking your .htaccess file (or nginx.conf if you’re running on an Nginx server). Does using one or the other …