There could be a reason why you’d want to switch your top level domain (TLD) at some point. Perhaps you want to use it in your brand name, or maybe you just want something that catches the eye a bit more. But what if your site isn’t performing as well as you thought it would …Read: "Ask Yoast: Switching the TLD of your website"
A Uniform Resource Locator (URL) is a reference to an object or resource on the internet. Every post or page you create on your website can be found on (at least) one URL. For web pages it usually consists of a protocol identifier (eg. HTTPS), the domain name (eg. example.com) and a path (eg. /something/).
There are various ways to optimize your URLs for SEO and user friendliness. We regularly write about stuff related to URLs, like creating SEO-friendly URLs and slugs, changing WordPress permalinks, or how to implement canonical URLs on your site. Check out the posts on this page to learn all about best practices for URLs.