A Uniform Resource Locator (URL) is a reference to an object or resource on the internet. Every post or page you create on your website can be found on (at least) one URL. For web pages it usually consists of a protocol identifier (eg. HTTPS), the domain name (eg. example.com) and a path (eg. /something/).

There are various ways to optimize your URLs for SEO and user friendliness. We regularly write about stuff related to URLs, like creating SEO-friendly URLs and slugs, changing WordPress permalinks, or how to implement canonical URLs on your site. Check out the posts on this page to learn all about best practices for URLs.


Must read articles about URL

  • rel=canonical: the ultimate guide

    rel=canonical: the ultimate guide »

    The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!

  • SEO-friendly URLs

    SEO-friendly URLs »

    Ever wondered how to create SEO-friendly URLs? This post explains how to create that URL for what type of website. Find out more!

  • What is a slug and how to optimize it?

    What is a slug and how to optimize it? »

    In this post, we'll explain what a slug is and how you can use it the best possible way. In WordPress, it's really easy to optimize!

Ask Yoast: Order of categories and subcategories in URLs

23 February 2018 by Joost de Valk - 13 Comments

It’s important to put some thought into your URL structure, particularly when you’re starting a new website. If you make sure your URL structure is clear and focused right from the beginning, you won’t have to face the huge task of changing and redirecting all your URLs later on. But, of course, sometimes you need …

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Category: Technical SEO
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Ask Yoast: Changing URL structure and rankings

17 November 2017 by Joost de Valk - 14 Comments

If you started your website as a newbie to all things internet, chances are that your site’s URLs aren’t pretty. Perhaps the URLs contain the post-ID, or the date when it was first published. Those aren’t SEO-friendly URLs: they don’t say much about the content of a page and look cluttered. If you want to …

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Category: WordPress
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The perfect WordPress SEO permalink structure

17 February 2017 by Joost de Valk - 23 Comments

In the past, we received a lot questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of your …

Read: "The perfect WordPress SEO permalink structure"
Category: WordPress
the perfect wordpress seo permalink

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