A Uniform Resource Locator (URL) is a reference to an object or resource on the internet. Every post or page you create on your website can be found on (at least) one URL. For web pages it usually consists of a protocol identifier (eg. HTTPS), the domain name (eg. example.com) and a path (eg. /something/).

There are various ways to optimize your URLs for SEO and user friendliness. We regularly write about stuff related to URLs, like creating SEO-friendly URLs and slugs, changing WordPress permalinks, or how to implement canonical URLs on your site. Check out the posts on this page to learn all about best practices for URLs.


Must read articles about URL

  • rel=canonical: the ultimate guide

    rel=canonical: the ultimate guide »

    The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!

  • SEO-friendly URLs

    SEO-friendly URLs »

    Ever wondered how to create SEO-friendly URLs? This post explains how to create that URL for what type of website. Find out more!

  • SEO basics: What’s a slug and how to optimize it

    SEO basics: What’s a slug and how to optimize it »

    The slug is the part of a post or page's URL that identifies that particular section of the site. In this post, we'll explain in-depth what a slug is and how you should use it the best way possible. In WordPress, it's really easy to optimize the slug of a post, so take advantage of that!

The perfect WordPress SEO permalink structure

17 February 2017 by Joost de Valk - 23 Comments

In the past we received a lot questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of your …

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Category: WordPress
the perfect wordpress seo permalink

Ask Yoast: Can I cancel a 301 or 410 redirect?

4 January 2017 by Joost de Valk - 3 Comments

After creating a redirect, it might happen you’d like to use the URL of that post or page again. Or perhaps you decide that you’d like to cancel that redirect after some time. Reasons for this could be that redirecting that post or page was a mistake, or the post or page contains valuable content again. In …

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Categories: Technical SEO, WordPress
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Ask Yoast: Change URLs when relaunching website?

16 December 2016 by Joost de Valk - 4 Comments

Relaunching a website can be an overwhelming project. You need a new design and perhaps new functionalities. What should you do with your existing content? And what about new content? The more changes you want, the more challenging it gets. In this process you might face the question if you should change or keep your URLs. …

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Categories: Content SEO, Technical SEO
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How to change your WordPress permalink structure

17 November 2016 by Joost de Valk - 22 Comments

In the past we frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it. Why change your WordPress permalink structure? A common thing we see in permalink structures are the usage of dates. For websites that post content that …

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SEO basics: What’s a slug and how to optimize it

16 November 2016 by Michiel Heijmans - 8 Comments

In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. When you google “what’s a slug”, you’ll find that the definition we’re looking for is “a part of a URL …

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Categories: SEO basics, WordPress
what's a slug

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