In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. What’s a slug? A slug is the part of a URL which identifies a particular page on a website …Read: "What is a slug and how to optimize it?"
A Uniform Resource Locator (URL) is a reference to an object or resource on the internet. Every post or page you create on your website can be found on (at least) one URL. For web pages it usually consists of a protocol identifier (eg. HTTPS), the domain name (eg. example.com) and a path (eg. /something/).
There are various ways to optimize your URLs for SEO and user friendliness. We regularly write about stuff related to URLs, like creating SEO-friendly URLs and slugs, changing WordPress permalinks, or how to implement canonical URLs on your site. Check out the posts on this page to learn all about best practices for URLs.