URL archives

How to change your WordPress permalink structure

17 November 2016 by Joost de Valk - 22 Comments

In the past we’d frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it. Notice! Don’t change your permalinks if your site has been around for a while. Messing with your permalinks if you have a lot of content, …

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Category: WordPress
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SEO-friendly URLs

23 September 2015 by Michiel Heijmans - 34 Comments

The subject is up for much discussion: SEO-friendly URLs. Should or shouldn’t I include the category? Should the URL be as short as possible or is there room for extra’s? Could an URL be stuffed with keywords or not? In this post, I’ll explain our take on SEO-friendly URLs and try to elaborate a bit …

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Category: Technical SEO
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Changing URLs in search results

17 April 2015 by Joost de Valk - 132 Comments

April 2015, Google announced that they’ll change the way they represent URLs in mobile search results. This post explains what is changing, what this means for you and how our Yoast SEO plugin will help you with these changes. What is changing in the search results? In their blogpost Google say they’ll changing the following: The website …

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URLs, social media and campaign tracking

20 August 2010 by Joost de Valk - 17 Comments

Canonicalizing URLs is a very important  aspect of Search Engine Optimization but also of Social Media Marketing. This morning, when checking my feeds, I noticed an example that I thought could help you understand the what and the why of it. What I noticed was this: Smashing Magazine had put out one of their usually …

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