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What is a permalink?

15 January 2020 | Edwin Toonen

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. It could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain …

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What is a permalink?



The perfect WordPress SEO permalink structure

17 February 2017 | 22 Comments | Joost de Valk

In the past, we received a lot of questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of …

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The perfect WordPress SEO permalink structure


Why you should change your WordPress permalink structure

17 November 2016 | 22 Comments | Joost de Valk

In the past we’d frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it. Notice!Don’t change your permalinks if your site has been around for a while. Messing with your permalinks if you have a lot of content, redirects …

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Why you should change your WordPress permalink structure