Is it worth your while making your text a pleasant read? Will it lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we’re convinced that writing in plain and understandable language can get you more visitors. We’ve even developed a tool to help people write readable text. Here, we’ll explain …Read: "Does readability rank? On ease of reading and SEO"
Readability archives - Page 3 of 3
Recent Readability articles
Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Here at Yoast we’ve seen and reviewed a great deal of websites. Many sites, from the small local businesses to the big corporate ones, are making similar …Read: "The 6 most common SEO mistakes and how to avoid them"
Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. And don’t hold back; tell the complete story in the first paragraph. Even online, this writing style holds up pretty well for some …Read: "First things first: writing content with the inverted pyramid style"
The Russian language is huge; 265 million people have Russian as their first or second language, making it the world’s eighth most used language. What’s more, according to W3Techs Russian is the second most used language online — following English by a huge margin. As of today, all of the Russian language WordPress users can …Read: "Yoast SEO 7.5: Привет, Россия"
At Yoast, we like to say ‘Content is king.’ By this, we mean that you cannot rank for any keyword if you don’t write meaningful and original content about it. In this SEO basics post, I’ll explain why you absolutely need content to make your site attractive for your visitors. Also, I’ll clarify why Google …Read: "What is thin content?"
As you might know, we’ve added quite a few new features to Yoast SEO over the last few months. Today marks the release of Yoast SEO 4.1, the first of many releases to come in the new year. Besides fixing some bugs, this version comes with two major new features: a mobile snippet preview and full …Read: "Yoast SEO 4.1: Mobile snippets and German readability"
In Yoast SEO, you’ll find readability checks which will help you making your text easy to read. Here we’ll explain the choices we made while developing all these checks. What was our methodology, why did we include these checks in the readability analysis? And how did we set them up? Want to know if the readability …Read: "The Yoast SEO readability analysis: methodological choices explained"